John Bennett Email & Phone Number

Boise, Idaho, United States

Chicago, Illinois, Us

Working with product owners and developers to capture and document analytics requirements and ensure accurate data capture for new and existing online products.

Seattle, Wa, Us

Advanced Analytics and Data Science group working on anything from marketing dashboards to predictive analytics to modeling customer behavior. Any business question I can answer with data.

Seattle, Wa, Us

Senior Consulting Associate in the Technology/Analytics Community. Applying all aspects of analytics and data science to online, digital data sources with a focus on marketing applications. SME for marketing technology stacks, statistical modeling for marketing applications, and digital data capture implementations.

Collaborate with marketing team members to develop and deliver campaign strategy and tactics. Deliver marketing and business data analyses with implementable recommendations. Work with business stakeholders to gather requirements and deliver results. Use business requirements to develop comprehensive spec documents, implement tagging and data gathering processes, analyze data, and deliver meaningful reports and analysis which tell an appropriate and compelling story for business stakeholders. Create custom code for tracking tags.

Bellevue, Washington, Us

Big data analytics environmentExtensive use of SQL for data retrieval and manipulationData visualization and presentation through TableauAnalysis of business question through statistical methods such as linear and logistic regression through RValidation of data sets and statistical methodsWeb Analytics (Google and Adobe); including custom metrics, multiple scopes, enhanced ecommerce, and multiple coding styles

Portland, Or, Us

Create and implement digital strategy for blue chip clients in retail, travel, and financial sectors, with an emphasis is on stitching together technology to provide amazing experience for clients/customers/visitors, while collecting the right data, and using testing to optimize conversion rates and ROI.

Portland, Or, Us

Optimize client websites via testing and targeting methodologies. Integrate with overall digital strategy to opitmize Accquisition, Engagement, Conversion, and Retention. Lead and mentor Optimization Analysts and Consultants. Develop strategies and practices across all digital consulting teams; Ads, SEO, SEM, Strategy, Analytics.

Portland, Or, Us

Deliver campaign and website optimization strategy and guidance for Webtrends clients on the Optimize platform. Working with clients to identify optimization opportunities, implement testing and targeting, and review the resulting data. Consult with clients on the test results and develop a change plan to optimize the campaign or site.

Seattle, Washington, Us

• Optimization and Testing program implementation; program design, documentation, test design, implementation, monitoring, and reporting• Omniture tracking implementation; implement, review and enhance tracking features across multiple first and third parties with multiple report suites• Data mining and deep dive analysis of business questions; customer segmentation, acquisition channel comparisons, lifetime customer value modeling, negative trend remediation, and retention/attrition marketing

Vancouver, British Columbia, Ca

Web analytics and site optimization consulting. Deep analysis of web data against strategic and campaign initiatives. Testing and optimization consultations focused on data; including user experience, conversion funnels, email marketing, search marketing, and ad based marketing. Development of reporting strategies to address data access needs at all levels of the organization.

Working with stakeholders to validate the use of data to inform and shape their strategic business initiatives. Worked with marketing analysts to validate and extend their reporting and analytics. Gathered business requirements and developed reporting solutions across the Microsoft BI stack.

Provided technical assistance for Omniture implementation and SiteCatalyst usage in a worldwide environment. Consulting with marketing analysts across MSN to validate and design their data usage and Omniture implementation. Contact point between MSN and Omniture.

Provided clients with strategic and tactical expertise for existing and proposed web analytics deployments, including measurement, testing, reporting, analysis and optimization. Consulted primarily with marketing teams (to the CMO level) on current performance and ongoing optimizations using A/B and multivariate testing, behavioral and content segmenting, and statistical analytics. Special work in extending/modifying standard tracking with JavaScript and data presentation. Deep work in converting data into meaningful analysis that informs and shapes strategic decisions.

Redmond, Washington, Us

Provide customer support of the web analytics tools for MSN’s data warehouse. Educate users on the reporting UI. Respond to customer inquiries and requests for new taxonomy entries. Advise customers on correct usage of data for web site analytics and marketing. Troubleshoot customer data delivery issues.

New York City, Us

Technical Support agent and Program Manager for a long term contract at HP. Oversaw workflow process and training for worldwide network help desk. Created and delivered training documents and classes. Optimized existing and developed new workflow processes to maximize agent resources and customer satisfaction. Develop data reporting system for helpdesk agents.

Sole Proprietor for niche marketing firm. Recruited project sponsors, sold advertisements, and managed the design and production of specialty marketing products.

Psychology

Psychology