John Bennett

John Bennett Email and Phone Number

Data Analytics and Product Management @ Newt Enterprises LLC
Boise, Idaho, United States
John Bennett's Location
Boise, Idaho, United States, United States
John Bennett's Contact Details

John Bennett personal email

n/a

John Bennett phone numbers

About John Bennett

My history is in data analytics especially web and marketing data. I am working in analytics and data science these days, helping digital properties assess their deeper data. Bringing Predictive and Prescriptive analytics to the forefront to create data driven action systems.

John Bennett's Current Company Details
Newt Enterprises LLC

Newt Enterprises Llc

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Data Analytics and Product Management
Boise, Idaho, United States
John Bennett Work Experience Details
  • Newt Enterprises Llc
    Newt Enterprises Llc
    Boise, Idaho, United States
  • Synectics Inc.
    Analytics Product Manager
    Synectics Inc. Mar 2021 - Present
    Chicago, Illinois, Us
    Working with product owners and developers to capture and document analytics requirements and ensure accurate data capture for new and existing online products.
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  • Logic20/20, Inc.
    Advanced Analytics Manager
    Logic20/20, Inc. Jan 2019 - Feb 2021
    Seattle, Wa, Us
    Advanced Analytics and Data Science group working on anything from marketing dashboards to predictive analytics to modeling customer behavior. Any business question I can answer with data.
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  • Revel Consulting
    Senior Assciate
    Revel Consulting Mar 2018 - Jan 2019
    Seattle, Wa, Us
    Senior Consulting Associate in the Technology/Analytics Community. Applying all aspects of analytics and data science to online, digital data sources with a focus on marketing applications. SME for marketing technology stacks, statistical modeling for marketing applications, and digital data capture implementations.
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  • Freelance
    Digital Marketing Specialist
    Freelance Sep 2015 - Feb 2018
    Collaborate with marketing team members to develop and deliver campaign strategy and tactics. Deliver marketing and business data analyses with implementable recommendations. Work with business stakeholders to gather requirements and deliver results. Use business requirements to develop comprehensive spec documents, implement tagging and data gathering processes, analyze data, and deliver meaningful reports and analysis which tell an appropriate and compelling story for business stakeholders. Create custom code for tracking tags.
  • Aim Consulting Group
    Sr. Marketing Data Analyst (@ Rei)
    Aim Consulting Group Mar 2017 - Aug 2017
    Bellevue, Washington, Us
    Big data analytics environmentExtensive use of SQL for data retrieval and manipulationData visualization and presentation through TableauAnalysis of business question through statistical methods such as linear and logistic regression through RValidation of data sets and statistical methodsWeb Analytics (Google and Adobe); including custom metrics, multiple scopes, enhanced ecommerce, and multiple coding styles
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  • Webtrends
    Senior Digital Marketing Strategist
    Webtrends Feb 2015 - Sep 2015
    Portland, Or, Us
    Create and implement digital strategy for blue chip clients in retail, travel, and financial sectors, with an emphasis is on stitching together technology to provide amazing experience for clients/customers/visitors, while collecting the right data, and using testing to optimize conversion rates and ROI.
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  • Webtrends
    Optimization Consulting Lead
    Webtrends Jan 2014 - Feb 2015
    Portland, Or, Us
    Optimize client websites via testing and targeting methodologies. Integrate with overall digital strategy to opitmize Accquisition, Engagement, Conversion, and Retention. Lead and mentor Optimization Analysts and Consultants. Develop strategies and practices across all digital consulting teams; Ads, SEO, SEM, Strategy, Analytics.
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  • Webtrends
    Optimization Consultant
    Webtrends May 2012 - Jan 2014
    Portland, Or, Us
    Deliver campaign and website optimization strategy and guidance for Webtrends clients on the Optimize platform. Working with clients to identify optimization opportunities, implement testing and targeting, and review the resulting data. Consult with clients on the test results and develop a change plan to optimize the campaign or site.
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  • Alaska Airlines
    Sr. Web/Optimization Analyst
    Alaska Airlines Apr 2011 - May 2012
    Seattle, Washington, Us
    • Optimization and Testing program implementation; program design, documentation, test design, implementation, monitoring, and reporting• Omniture tracking implementation; implement, review and enhance tracking features across multiple first and third parties with multiple report suites• Data mining and deep dive analysis of business questions; customer segmentation, acquisition channel comparisons, lifetime customer value modeling, negative trend remediation, and retention/attrition marketing
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  • Kiwi Collection
    Manager, Web Analytics
    Kiwi Collection Jun 2010 - Apr 2011
    Vancouver, British Columbia, Ca
    Web analytics and site optimization consulting. Deep analysis of web data against strategic and campaign initiatives. Testing and optimization consultations focused on data; including user experience, conversion funnels, email marketing, search marketing, and ad based marketing. Development of reporting strategies to address data access needs at all levels of the organization.
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  • Mactus Group
    Marketing Reporting Analyst
    Mactus Group Jul 2009 - May 2010
    Working with stakeholders to validate the use of data to inform and shape their strategic business initiatives. Worked with marketing analysts to validate and extend their reporting and analytics. Gathered business requirements and developed reporting solutions across the Microsoft BI stack.
  • The Job Mob
    Senior Web Analyst At Msn
    The Job Mob Mar 2009 - Jul 2009
    Provided technical assistance for Omniture implementation and SiteCatalyst usage in a worldwide environment. Consulting with marketing analysts across MSN to validate and design their data usage and Omniture implementation. Contact point between MSN and Omniture.
  • Ascentium
    Senior Web Analytics/Optimization Consultant
    Ascentium Mar 2008 - Feb 2009
    Provided clients with strategic and tactical expertise for existing and proposed web analytics deployments, including measurement, testing, reporting, analysis and optimization. Consulted primarily with marketing teams (to the CMO level) on current performance and ongoing optimizations using A/B and multivariate testing, behavioral and content segmenting, and statistical analytics. Special work in extending/modifying standard tracking with JavaScript and data presentation. Deep work in converting data into meaningful analysis that informs and shapes strategic decisions.
  • Microsoft [Msn]
    Senior Web Analyst
    Microsoft [Msn] Feb 2003 - Mar 2008
    Redmond, Washington, Us
    Provide customer support of the web analytics tools for MSN’s data warehouse. Educate users on the reporting UI. Respond to customer inquiries and requests for new taxonomy entries. Advise customers on correct usage of data for web site analytics and marketing. Troubleshoot customer data delivery issues.
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  • Spherion Technology
    Program Manager Ii
    Spherion Technology Jun 1999 - Jul 2002
    New York City, Us
    Technical Support agent and Program Manager for a long term contract at HP. Oversaw workflow process and training for worldwide network help desk. Created and delivered training documents and classes. Optimized existing and developed new workflow processes to maximize agent resources and customer satisfaction. Develop data reporting system for helpdesk agents.
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  • Innovative Marketing Resources
    Owner
    Innovative Marketing Resources Aug 1998 - Jun 1999
    Sole Proprietor for niche marketing firm. Recruited project sponsors, sold advertisements, and managed the design and production of specialty marketing products.

John Bennett Skills

Web Analytics Analytics Omniture Google Analytics Seo Sem Digital Marketing Business Intelligence Optimization Webtrends Analytics Email Marketing Optimizations Conversion Optimization Data Warehousing Marketing Strategy Program Management Analysis Multivariate Testing Segmentation Digital Strategy User Experience Ppc Data Mining Advertising A/b Testing Javascript Online Marketing E Commerce Adobe Omniture Sitecatalyst Webtrends Optimize Sql Jquery Google Tag Manager Google Adwords Google Webmaster Tools Data Science Landing Page Optimization

John Bennett Education Details

  • Boise State University
    Boise State University
    Psychology
  • Brigham Young University
    Brigham Young University
    Psychology

Frequently Asked Questions about John Bennett

What company does John Bennett work for?

John Bennett works for Newt Enterprises Llc

What is John Bennett's role at the current company?

John Bennett's current role is Data Analytics and Product Management.

What is John Bennett's email address?

John Bennett's email address is jo****@****nds.com

What is John Bennett's direct phone number?

John Bennett's direct phone number is +142575*****

What schools did John Bennett attend?

John Bennett attended Boise State University, Brigham Young University.

What are some of John Bennett's interests?

John Bennett has interest in Human Rights, Science And Technology, Social Services, Health.

What skills is John Bennett known for?

John Bennett has skills like Web Analytics, Analytics, Omniture, Google Analytics, Seo, Sem, Digital Marketing, Business Intelligence, Optimization, Webtrends Analytics, Email Marketing, Optimizations.

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