John Berggren work email
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John Berggren personal email
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As the VP of Marketing at Acquco, I lead a team of talented marketers who are passionate about driving profitable sales and incremental growth for our $400M+ portfolio of brands across multiple marketplaces. I have over 7 years of experience in developing and executing innovative marketing strategies that leverage data, technology, and creativity to achieve outstanding results.Some of my recent achievements include building a multimillion-dollar TikTok Shop from scratch, developing an Amazon affiliate program that generated over $1.5M in incremental sales in 2023, and winning the 2023 Performance Marketing World 30 Under 30 award. I have a strong track record of growing businesses on Amazon, Walmart, Target, Kohls, eBay, and other platforms, using my expertise in paid search, social, remarketing, and shopping ads.
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Chief Marketing OfficerKind WaterDetroit, Mi, Us
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Vp Of MarketingAcquco Sep 2024 - PresentNew York, UsLeading our global marketing team to drive profitable sales and incremental growth for our $400M+ portfolio of brands across multiple marketplaces and channels. -
Senior Director Of MarketingAcquco Jan 2023 - Sep 2024New York, Us• Head of Marketing focused on Amazon, Walmart, Target, Macys, Kohls, and TikTok for 30 brands.• Winner of the 2023 Performance Marketing World 30 Under 30 Award.• Built a multimillion-dollar TikTok Shop from scratch using our catalog of brands. Our shop was listed as part of the top 10% of sellers on the platform within 6 months by leveraging strategic influencer partnerships.• Designed a $2M+ Amazon affiliate program using a commission-only model that allowed us to grow off-Amazon but with extremely low-risk exposure to wasted ad spend.
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Marketing DirectorAcquco Apr 2022 - Jan 2023New York, Us• Leading our marketing team focused on Amazon and Walmart.• Head of marketing initiatives driving 10M+ in incremental sales YoY.• Increased ad-driven sales 35% YoY with flat TACOS and 5% lower ACOS.• Developed and executed marketing programs for launch on Walmart, Target, Kohls, Macy's and TikTok Shop.• Culture Committee - Member
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InvestorFairy Travels Nov 2024 - PresentSupporting the growth of FairyTravels.com by providing strategic guidance, financial backing, and technology expertise to create enchanting travel experiences. -
Marketing DirectorBel Usa Llc Jan 2020 - Apr 2022Medley, Fl, Us• Responsible for multi-channel marketing strategy for the BEL USA portfolio of brands.• Led strategy for a $30+ million marketing program focused on paid search (PPC), shopping, Amazon, social, and remarketing ads.• Built a $10 million Amazon business in 90 days under the Discount Promos brand using a unique ad-led launch strategy.• Pivoted strategy using PPE products to quickly generate alternative revenue streams and protect EBITDA throughout the COVID pandemic.• Boosted sales by identifying underweighted segments and developed campaign parameters that improved revenue by up to 30%. -
Digital Marketing ManagerKroger Jan 2019 - Jan 2020Cincinnati, Ohio, Us• Strategy leader for the Vitacost.com paid search (PPC), shopping, display, remarketing, TV, events, text, and social channels.• Led an agency team to execute media buys, manage a $15+ million budget, exceeded KPIs, and optimized using industry best practices.• Spearheaded Kroger’s e-commerce SHIP shopping feed to manage and optimize over 100,000 SKUs with the ability to scale to over 1 million SKUs.• Optimized retargeting campaigns using a bidding technology which grew revenue by 25%.• Co-Chair – Florida Cultural Council -
Marketing Manager - Vitacost.ComKroger Jul 2017 - Dec 2018Cincinnati, Ohio, Us• Established AdSense which generated an incremental profit of 250k annually.• Signed a shopping feed management tool to manage and optimize over 40,000 SKUs.• Segmented customer audiences to personalize content for current customers and used look-a-like modeling to acquire new customers.
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Paid Search ManagerAll Campus Jan 2016 - Jul 2017Chicago, Illinois, Us• Oversaw all paid search and paid social efforts for the agency.• Responsible for pay-per-lead efforts including budgeting, onboarding, and vendor management.• Established a data-driven lead gen strategy by utilizing back-end CRM metrics and predicted conversion rates to determine optimal campaign budgets. -
Paid Search CoordinatorIprospect Jun 2015 - Jan 2016London, Gb• Analyzed, optimized, and reported on performance for several retail clients.• Managed Sears apparel & toys business units contributing to 37% more back to school revenue with 11% less spend YoY.• Increased Kmart apparel revenue by 18% YoY over Black Friday/Cyber Monday.• Forrester Research highlighted Kmart ad as best practice in paid search. -
Search Marketing InternDigitaslbi Jun 2014 - Aug 2014London, London, Gb• Designed and launched a new search campaign for a KitchenAid/Home Depot co-branded account.• Identified effective keywords and created engaging ad copy for KitchenAid and Jenn-Air campaigns.• Collaborated with intern teammates to create a plan for KitchenAid's Cook For The Cure where we won an integrated marketing plan case competition. -
Digital And Social Media InternAlphashark Trading May 2013 - Aug 2013Chicago, Il, Us• Created and managed social media presence. All sites showed significant traffic gains, some as much as 60%.• Produced a variety of videos including semiweekly Unusual Options Activity Report videos for CBOE TV.• Distributed content to Jim Cramer's TheStreet.com, Minyanville, Bizu.tv, and TradingPub. -
Assistant Station ManagerWprk 91.5Fm Oct 2011 - May 2013Winter Park, Florida, Us• Radio station voted #1 in Orlando by Orlando Weekly.• Managed director staff handling recruiting, training, termination, and FCC compliance.• Increased volunteer participation by over 4 times.• Initiated and launched a new website and social media strategy growing reach and listenership in Orlando.• Grew social media engagement. “Likes” more than doubled to over 6,600 with a reach of 8,500 users.• Hosted shows: The Lunch Crunch, 75 and Sunny, & Saved by the Harbor.
John Berggren Skills
John Berggren Education Details
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Rollins CollegeCritical Media & Cultural Studies (Focus On Consumer Behavior) -
Mit Sloan School Of ManagementDigital Marketing Analytics Certificate
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Francis W. Parker SchoolHigh School
Frequently Asked Questions about John Berggren
What company does John Berggren work for?
John Berggren works for Kind Water
What is John Berggren's role at the current company?
John Berggren's current role is Chief Marketing Officer.
What is John Berggren's email address?
John Berggren's email address is jb****@****ins.edu
What is John Berggren's direct phone number?
John Berggren's direct phone number is +131252*****
What schools did John Berggren attend?
John Berggren attended Rollins College, Mit Sloan School Of Management, Francis W. Parker School.
What are some of John Berggren's interests?
John Berggren has interest in Computers, Social Media, Soccer, Arts And Culture, Digital Media, Education, Environment, Photography, Science And Technology, Advertising.
What skills is John Berggren known for?
John Berggren has skills like Social Media, Digital Media, Facebook, Advertising, Marketing, Leadership, Integrated Marketing, Media Strategy, Management.
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