Managed paid performance marketing for Adevinta brands: Kleinanzeigen DE, Gumtree Australia, Automobile.it, Kijiji Canada, and Kijiji Autos.● Oversaw paid search campaigns and digital marketing retargeting strategies.● Led initiatives to drive app engagement and app installs across various platforms.● Conducted Gen AI testing to optimise marketing performance.● Executed YouTube advertising campaigns and managed Google Shopping ads.● Handled feed management for product visibility and optimisation.● Provided training and mentorship to junior employees to enhance team capabilities.

Do you need professional PPC account support, either long-term or on a temporary basis? I offer paid search strategies and audits, as well as setting-up and optimising PPC accounts across multiple search engine platforms.

• Managed EMEA and APAC markets as part of the Global Digital Acquisition Team• Handled daily responsibilities for paid search accounts, including keyword research, campaign and ad group creation, bid management, remarketing, and display advertising• Oversaw high-volume paid search activities for 500,000 products• Provided paid search training for acquisition team members• Managed a monthly budget of £500,000 across multiple markets• Collaborated with other departments to ensure paid search initiatives were understood, prioritized, and successfully delivered• Influenced eCommerce and other stakeholders to maximize the paid search budget and capitalize on new opportunities and channels

Develop and execute innovative SEM strategies and campaigns.Increase sales and site traffic through paid search advertising.Research backlink profiles and recognise linking opportunities.- Daily, weekly and monthly performance monitoring, campaign optimisation to meet/exceed sales and ROI target, depending on budget.- Problem solving involving in-depth data analysis. Making A/B tests on ad copy, landing page, account structure to ensure maximum efficiency & growth.- Advanced knowledge of Excel for data segmentation, manipulation and in-depth reporting.- Main point of contact with Google and Bing representatives to identify growth opportunities.PPC team leader for the following markets.UK - MedicAnimal.com, Pet-Supermarket,.co.uk, PetMeds.co.uk, BestPet.co.uk, AnimalMedicines.co.ukDE - MedicAnimal.de, PetMeds.deFR - MedicAnimal.fr, PetMeds.deNL - MedicAnimal.nlES - MedicAnimal.es

Responsible for daily management of PPC accounts for MedicAnimal.com(UK) and BestPet.co.uk. Earlier, also managing Pet-Supermarket.co.uk and PetMeds.co.uk. Each website has up to 14K products in their catalogue. Monthly budgets are from £10K to £200K depending website.• Assisting the transition from growth to efficiency based on Revenue/Cost.• Weekly and monthly reporting to PPC Manager.• Monthly budgeting and daily cost forecasting.• Align PPC accounts with flash sale promotions.• Product Listing Advertising – organise data feed for best ROI.• Train and supervise new staff in the PPC team.

Pay Per Click management for Just-Eat.co.uk, Just-Eat.no, FillMyBelly.com and Urbanbite.com.Skills & ExpertisePPC Bid Platforms: Google AdWords, Microsoft adCenter, Yahoo Search MarketingPPC Software: Google AdWords Editor & Microsoft adCenterDigital Insight and Analytics: Google Analytics, Experian HitwiseOffice Applications: Word, Excel, PowerPointManaging ppc accounts for Just-Eat.co.uk Holding, Just Eat.no (Norway), UrbanBite.com and FillMyBelly.comDevelop, recommend and execute proposal, account and campaign strategyAccount set up and strategic account structure for ppc.-Structure of Campaign, Adgroup and Keyword structure.Keyword Optimisation- Optimising the best performing keywords.Ad Copy OptimasationA/B testing of PPC ad copiesSearch Term Analysis - Expand keywords combinations based on search term analysis. Explore new opportunities to increase conversion.GeotargetingLocal geotargeting for Urbanbite and Fill My Belly.RemarketingRetargeting previous visitors through text and display advertising on the Google display network.ReportingWeekly and Monthly reporting to line managerFacebook AdvertisingSocial media advertising for Facebook Fan Page and websites. Objective is to raise brand awareness on social media platform by interacting with Facebook users through sponsored stories and ad advertising.Content Page CreationContent management system - Custom Content pages for chain restaurants, locations and cuisine types.

Selling luxury watches at the world's prestigous shopping mall

• PPC Campaign Management - Taking care of large accounts with big budget across Google, Yahoo and Bing.• Implement tracking codes in urls for data analytics.• Work tasks included updates on Kelkoo website.• SEO of Kelkoo's webpages, including category pages, product pages and optimised landing pages for PPC campaigns.• Doing keyword research for campaigns which includes finding profitable keywords.• Tweaking landingpages to get the highest CTR.• Optimising ads on Google, Bing and Yahoo to make the campaigns perform their best.• Monetise high performing keywords with optimised landing pages, campaigns (including ads, tracking, urls) for high quality score which is specially related to Google campaigns.• Producing content for Kelkoo's service.• Maintenance work - updating new online advertisements, launch new campaigns for clients.• Co-operation with Google Norway to build and expand our paid traffic into profitable niches.• Worked with our partner service MSN Shopping.• Web-design and customer care – to mention some.