John Bernier work email
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John Bernier personal email
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John Bernier phone numbers
Experienced Marketing Technology professional offering 25+ years of experience in B2C and B2B environments. Proven performance under pressure and an ability to lead people, teams and both technical and non-technical projects to completion on deadline, and on budget. Proven people leader with a passion for growing skill sets into passion areas. Strong written and verbal presentation skills. Counted on for innovative problem solving abilities. Core Skills: *People/Team Leadership*Digital Product Management within an agile-centric team*AI Tools / Internal AI thought leader*Marketing and Sales Enablement *Technology Management & Execution (Ecommerce Platforms, Salesforce CRM, BI Platforms, Marketing Automation)*Integrated Marketing Campaigns*Content Creation*Social Media Strategy & Execution*eCommerce Platform Management (BigCommerce/Shopify)*Google-fluency in all tools (AdWords, Retargeting, SEO Optimization)*Marketing Communications / Advertising / Creative ProductionProfessional Highlights *Launched or Re-launched 5 websites in 2020 and 2021: lubetech.com, reliableplus.com, poweroilcenter.com, factoryracingparts.com and motorexusa.com*Led the implementation, training and product roadmap governance of Salesforce across Lube-Tech enterprise from 2015-2023. *Responsible for the ground-up reinvention of our Lube-Tech eCommerce platform, including road mapping and implementing feature enhancements, to overseeing the new UI of www.lubetech.com, resulting in xxx% increase in usage two years running.*Oversaw all Marketing and Communications efforts for BBYOpen API platform partner business and API Developer network*Launched and ran the award winning Twitter-Based @Twelpforce Customer Service initiative, which was awarded the DMA Marketer of the Year award: http://www.youtube.com/watch?v=gyA7O0g_Qsk *Work has appeared in Forbes, HBR, several different published books, including Josh Bernoff’s "Empowered", and Charline Li’s "Open Leadership"*Managed Mktg strategy, planning and creative execution for the Geek Squad brand, and launched seven different $25M Best Buy Enterprise Marketing/Advertising campaigns while at Best Buy.Technical Competencies:Software/tools - Proficient in AI/ChatGPT based tools usage, WordPress Admin, APIs, Google Analytics, Google AdWords, IMPACT Affiliate Mktg, Google Looker Studio, Salesforce Administration, Smartsheet Admin, Shopify, BigCommerce, WIX, Wal-Mart Seller Central, Amazon for Business, Camtasia, PROMO, Canva, DASH-This, Act-On, HubSpot, Exact Target, BrandFolder, Drop Box Administration.
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Ecommerce DirectorLube-TechSaint Paul, Mn, Us
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Franchise Owner, PresidentIntegral Hockey Stillwater 2014 - Apr 2021As an Integral Hockey franchise owner, I repair and recover broken composite hockey sticks in a secret hidden laboratory on the east side of the Twin Cities. I repair both shafts and blades to like new condition, recreating the original feel, flex and performance of the stick while adding no noticeable weight to the stick. Hockey is an expensive sport, and this innovative solution keeps sticks in play, and out of landfills.Find out more at www.integralhockeystillwater.com, or on your favorite social network:Twitter: @integralstwFacebook: www.facebook.com/integralhockeystillwaterInstagram: integralhockeymn
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Sr. Manager, Best Buy Api Platform GroupBest Buy Apr 2011 - Mar 2014Richfield, Minnesota, UsAs a Sr. Manager in the Best Buy Everywhere group, I handled the Marketing, Communications and Developer Engagement aspects of our business for over three years, before working in a Business Development / Account Management role. I helped build relationships with all of our platform and business partners that drove positive business results for all parties. -
Digital Product Line Manager, Social Media Steward - Emerging PlatformsBest Buy Apr 2010 - Apr 2011Richfield, Minnesota, UsDeveloping Digital Products and tools for Best Buy employees and customers. Launched the world's first widely-scaled customer service via Twitter initiative called Twelpforce, leveraging the knowledge of over 3,000 Best Buy associates around the country to generate over 70,000 answers to customer tweets, 1B earned media impressions and industry accolades including the DMA Marketer of the Year Award.
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Manager, Marketing Strategy And Communications - Geek SquadBest Buy Oct 2007 - Apr 2010Richfield, Minnesota, UsManaged end to end Marketing strategy, planning and creative execution for Geek Squad BrandOversaw $15M+ annual budgetResponsible for Strategy and implementation of re-brand for Geek Squad Black Tie Protection warranty program Creative agency management (Crispin Porter & Bogusky, internal agency partners) Media vehicle oversight Search engine program managementLead contact with business teams, Marketing Strategy and external agencies (CP+B)Implementation of initial Geek Squad social media strategy. Yellow pages program oversight Secondary deliverables include: Geek Squad quarterly brand tracking, business health research, target market refinement, business opportunity sizing. Serve as the voice of the brand in cross functional team settings
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Supervisor - Advertising Strategy, BrandBest Buy Apr 2004 - Oct 2007Richfield, Minnesota, UsLed the implementation, alignment and integration of seven different $25M “Drive Time” company-wide campaigns Responsible for preparing, presenting and defending recommendations to executive level clientsLead Communication Strategist for the Best Buy Racing NASCAR programPlan, lead and execute adv. programs in all types of media including untraditional (viral), DM,Radio, Online, In-Store, in-theater, and have extensive experience in the TV medium (50+ spots)
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Sr. Specialist - Marketing PlanningMarshall Fields Jul 2003 - Apr 2004UsPrimary Marketing liaison between internal ad agency and merchant groupsResponsible for developing, planning and executing seasonal marketing plans and programs that built awareness for product lines/brands, and drove incremental revenue.Lead execution efforts for all media types, as well as product packaging (Frango candy) and in-store signage -
Advertising Manager - Us MarketNorthwest Airlines Apr 2000 - Jul 2003UsManaged the strategy and execution of all Domestic brand advertising for NWA including; TV, Outdoor, Online, ROP, Radio, In-Airport signage and sales force collateral Led relationship with multiple external advertising agencies and partners including: Carmichael Lynch, Ogilvy & Mather, Media First International, and FCBNY Key team member in the 18 month long process of re-launching the NWA global brand communications platform in May 03’Key Moments: Pilot strike in 1998, merger with Continental Airlines in 2000, and 9/11. -
Account ManagerCarmichael Lynch Advertising Jun 1998 - Apr 2000Minneapolis, Mn, UsRepresented Carmichael Lynch as on-site advertising support and agency contact at NWA
John Bernier Skills
John Bernier Education Details
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Minnesota State University, MankatoMarketing / Business Administration -
New TrierHs Diploma
Frequently Asked Questions about John Bernier
What company does John Bernier work for?
John Bernier works for Lube-Tech
What is John Bernier's role at the current company?
John Bernier's current role is Ecommerce Director.
What is John Bernier's email address?
John Bernier's email address is be****@****ail.com
What is John Bernier's direct phone number?
John Bernier's direct phone number is +141446*****
What schools did John Bernier attend?
John Bernier attended Minnesota State University, Mankato, New Trier.
What are some of John Bernier's interests?
John Bernier has interest in Children.
What skills is John Bernier known for?
John Bernier has skills like Social Media Marketing, Social Media, Market Planning, Customer Service, Strategy, Customer Experience, Retail, Web Analytics, Email Marketing, E Commerce, Loyalty Programs, Integrated Marketing.
Who are John Bernier's colleagues?
John Bernier's colleagues are Austin Fletcher, Jim Israelson, Joseph Herlehy, Taylor Pepin, Joana Urquizo Ortiz, Ben Spaeth, Andrew Catterton, Cscp.
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