In my role as Regional Sales Manager at Fire Brands, I led brand development and expansion initiatives across seven states, overseeing 22 primary distributor partners. I rebuilt and optimized distributor networks in key markets such as Texas, Oklahoma, and Arkansas, driving substantial sales growth and market penetration. My focus was on aligning regional business strategies with the company’s broader objectives while ensuring compliance with distributor protocols and market trends. I provided leadership and support to both direct and indirect reports, fostering a high-performance sales culture that consistently delivered results.• I expanded the distribution network from 8,000 to over 21,000 accounts, achieving 146% business growth.• My efforts in Texas resulted in the onboarding and establishment of new distributor networks, driving the state to become Fire Brands’ top-performing market with a 53% increase in distribution.• I grew accounts from 3,000 to 8,500, increasing monthly revenue exponentially within Texas alone.• Grew total revenue within 22 months, contributing nearly 40% of the company's total sales.• Partnered in the Walmart onboarding process, streamlining data and process management, and reducing third-party consulting costs.• Executed new brand programs for key accounts like Kroger, significantly improving market visibility for emerging brands.

Led brand development and expansion initiatives across seven states, managing 22 primary distributor partners. Successfully rebuilt and optimized distributor networks in key markets, including Texas, Oklahoma, and Arkansas, driving significant sales growth and market penetration. Focused on aligning regional business strategies with the company’s overall objectives while ensuring compliance with distributor protocols and market trends. Provided leadership and support for direct and indirect reports, fostering a high-performance sales culture and delivering consistent results.

Led brand development and expansion initiatives across seven states, managing 22 primary distributor partners. Successfully rebuilt and optimized distributor networks in key markets, including Texas, Oklahoma, and Arkansas, driving significant sales growth and market penetration. Focused on aligning regional business strategies with the company’s overall objectives while ensuring compliance with distributor protocols and market trends. Provided leadership and support for direct and indirect reports, fostering a high-performance sales culture and delivering consistent results.

As the Territory Sales Manager for VPX Pharmaceuticals – BANG Energy, I oversaw sales operations and distributor relationships throughout Arkansas, focusing on driving business growth in a challenging market. I managed a team of sales professionals, consistently meeting or exceeding sales targets by leveraging strong distributor partnerships and innovative sales strategies. My primary goal was expanding market share and maintaining profitability despite broader industry transitions.• I delivered a 10.1% growth in case sales and 9.7% revenue growth in 2021, contributing $3.4 million in revenue.• My efforts unified and expanded distributor networks across Arkansas, closing gaps in underserved areas.• I identified and onboarded a major distributor for the Northwest Arkansas region, improving market coverage significantly.• I designed and implemented innovative sales strategies that sustained growth, even as the market faced declines.• Trained and mentored new team members, improving their performance and the overall effectiveness of our sales team.• My market trend analysis and competitor monitoring allowed me to adjust strategies, ensuring we maintained a competitive edge.• I managed local brand innovation projects, leading to improved product visibility and greater market share.

At Ajax Distributing Co., I managed national and regional chain accounts, which represented 13% of the company’s overall business. My primary responsibilities focused on driving revenue growth and expanding market share. I collaborated with internal teams to align sales and marketing strategies while streamlining processes to improve operational efficiency during company integration. Building strong relationships with key decision-makers allowed me to deliver customized sales programs and promotions that significantly impacted business growth.• I managed a portfolio of over 1,000 SKUs, ensuring accurate item setup and pricing maintenance across all accounts.• My promotional strategies, developed in partnership with Kroger, increased Coors Lite sales by over 33% for the Southern Heritage Classic.• I expanded brand distribution and sales programming throughout West Tennessee, Mississippi, and Arkansas, leveraging key regional events to enhance brand visibility.• Regularly, I conducted market visits to assess competitive activities, allowing me to adjust pricing strategies as necessary.• I designed and executed sales presentations for national buyers, resulting in new account acquisitions and expanded product placements.• My efforts to simplify internal processes during company integration ensured ongoing revenue growth and improved operational efficiency.• Collaborating with marketing teams, I aligned our sales efforts with promotional campaigns to further improve market penetration.