I am responsible for monetizing payments at this SaaS Organization. I oversee integrated payment sales, operations, and growth strategy for PlanetDDS's Dental and Ortho practice management software brands. My responsibilities include vendor selection and management, contract negotiation, financial analysis and BOD presentations, strategic growth planning, enterprise client sales, innovation, and ensuring internal stakeholders are effectively communicating the integrated payments value proposition. As part of the commercial sales team, I report directly to the Chief Sales Officer.

In this ongoing role, I develop and lead a team of revenue contributors and POS Integrated commercial specialists. Here I am accountable for determining opportunities and solutions to increase market share by utilizing knowledge of Bluefin's Integrated and Direct to Merchant products and services. One of my primary objectives is to define commercial KPIs, success criteria, and Revenue drivers as well as devise action plans to achieve organizational objectives. I establish and administer annual Profit and Loss revenue goals and sales commission plans. I also develop and administer annual Profit and Loss revenue goals and sales commission plans; current dept. the goal set to $10MM with YoY growth.Below are my key accomplishments:• Secured 12 new contracts for each of Bluefin's products resulting in revenue worth $425k, and 57+ new device deployments across several business verticals including Healthcare, Higher Education, Professional Services, Restaurant, and Hospitality.

This position was another good opportunity for me where I managed product suite comprising of retail POS, Ecommerce, back-office, mobile and unattended. Here I was responsible for delivering strategic management and coaching to a team of nine individuals made up of Product Owners, SSE, and POS device specialists. I developed product roadmaps and innovations to achieve high sales. Defined product KPIs and revenue drivers, devise achievable action plan to comprehend Product revenue goals. My duties were to support commercial teams in customer integration processes, design, and system architecture. I performed various operations, including validating devices for secure Payment Card Industry (PCI) mandated Point-to-Point Encryption (P2PE) protocols and supervising audit process with QSAs and PCI Security Council. I managed product lifecycle, including design, documentation, business case and justification, training, marketing, and SME support as well as track KPIs. I also possessed strong understanding of PCI Validated Point-to-Point Encryption (P2PE), PTS Device Designated Change, SRED Device Technology, PCI SAQ Compliance, and QSA Vendor Management.My notable achievements for this role were:• Created 20+ new devices for product listing.• Successfully managed $12MM worth of Profit and Loss.• Acted as Panelist at Visa Payments Security Summit with top security experts with members of NSA.• Collaborated with Board of Directors to present roadmaps, implement product strategy, and conduct revenue forecasting.• Initiated new design feature requests on a legacy system resulting in the onboarding of new tier 1 and enterprise-level customers in healthcare, education, and general retail industry verticals.

While serving as Director, Product Management, Product Marketing, I managed user stories, functional design documentation, market strategies, revenue forecasting, and market research for upgradations and collected business requirements and documentation for the development process. I also researched, contracted, and directed integration of third-party vendor alternative payments applicationUnder are my key achievements:• Supervised design and market rollout of GlobalONE payment gateway allowing the company to shift from expensive and limited third-party payment gateways to an in-house solution

Responsible for generating new and incremental revenue through direct merchant sales with a focus on card not present multi-currency acquiring and processing.Additional responsibilities for managing dealer incentive program in a partnership with VeriFone, Inc.; Level I-IV merchants, POS System implementations, residual calculations and payments, and ongoing relationship management. Grew program from ground up and generated over $1MM in revenue by end of year one.

Products managed:-Search Engine Optimization-Paid Placement / Pay per Click Advertising-Website Design - Template and Custom-Hosting-eCommerceResponsibilities -- Internal/External Product Marketing / Communications, Revenue Profitability /Projections / Tracking, Product Enhancements / Version Upgrades, Training

Departmental Product Mgmt / Marketing responsibilities for:Card Not Present and Card Present Credit Card TransactionOnline Check / ACH / echecksPremium Telephone / Auto Dialer / SMS PaymentsAffiliate / Partner Program Fraud / Risk Mitigation