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I have extensive experience working and leading in world class strategic and creative cultures. My expertise is in brand strategy, marketing, customer experience and creative development. Throughout my career, I’ve been instrumental to marketing and communications strategy, company leadership, creativity and design thinking and business growth.I have experience in many categories and business models in both B2C and B2B. I’ve had the good fortune to work with giants like BMW, Apple, Dyson, Herman Miller and MSNBC as well as startups and founder-run companies.Raised by a lawyer and an artist, I’m a rare combination of a results driven marketer and creative thinker.Key Skills- Marketing, brand, product and messaging strategy.- Creative and communications development.- Developing insights from data and segmentation.- Naming and brand architecture.- Cross functional collaboration.- Leading, managing and developing teams and partners.- Success within high growth and entrepreneurial environments.- Strong written, verbal and presentation skills with C-level audiences.
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OperatorWiraswastaMinneapolis, Mn, Us
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Chief Marketing OfficerHealthez Jul 2021 - Apr 2024Bloomington, Mn, Us -
Vice President MarketingLevel2 May 2020 - Jun 2021Eden Prairie, Minnesota, UsLevel2 is digital healthcare company within UnitedHeath Group Ventures focused on helping people beat type 2 diabetes. I lead a team that combines data driven performance marketing with consumer insight backed creativity. Our multi-channel campaigns are achieving 20% engagement in a category that usually sees 3-5%.Everything has been created from the ground up: a diverse team, tech stack, marketing automation, email marketing, testimonial story telling, webinars, direct mail, SEO/SEM, social, website and landing pages.The keys to our success:Consumer centric approach.Timely analytics.Continuous improvement process.And we enjoy working together. -
Founder / Strategist25Brands Llc Nov 2016 - May 2020An independent brand and marketing consultancy focused on shaping brands that people care about. Clients include Fortune 200 companies, founder-run businesses and startups. I work with CEOs and leaders to help them establish brand vision, build great customer experiences, tell better product stories and build effective marketing strategies.- Brand, product, customer experience, marketing and communications strategy. - Presentation and messaging development.- Creative, design, content and communications development.- Research design and management.
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Chief Marketing OfficerDeltpro Nov 2017 - Dec 2019Edina, Mn, UsAs the CMO of this SaaS HR tech startup I built the brand, messaging, website, go-to-market strategy, creative assets, sales tools, funnel strategy, marketing operation and guided the product roadmap.- Marketing automation, lead generation and PPC campaigns.- Email, social and content strategy and campaigns.- Managed team of freelancers and partner marketing agencies.- Created the brand, voice, design, look and feel, website and key messaging.- Built sales tools, marketing assets and investor presentations. -
Director Of StrategyMono Jul 2015 - Oct 2016Minneapolis, Mn, UsMember of the original leadership team that grew this design and strategy driven agency from single digits to over 100 employees and three time 4A’s Agency of the Year. I held multiple roles as the company grew and our leadership model evolved.Established the insight, innovation and results driven strategy discipline that was central to the agency’s work process and new business wins.- Recruited, trained and mentored a growing strategy team.- Identified market research partners to serve as resources for pitches and existing clients.- Guided an effort to further integrate design thinking into the creative process.- Led customer centric teams that won awards for strategy, creativity and innovation. -
Agency DirectorMono Oct 2010 - Oct 2016Minneapolis, Mn, UsI played a key role in creating much of what made mono’s culture, process and work unique.- Built a culture and process centered on simplicity, collaboration, innovation and design.- Developed a design-driven presentation style and template that stood out in new business and was regularly requested by clients.- Core member of a highly successful new business pitch team.- Brand and cultural steward that coached every incoming employee.
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Strategic Planning DirectorMono Jan 2005 - Oct 2010Minneapolis, Mn, UsMy strategic thinking and suspicion of the status quo were central to disruptive brand and creative work for MSNBC, USA Network, Herman Miller, Advance Auto Parts, EMD Serono and Blue Cross Blue Shield.- Authored the brand repositioning that propelled USA Network to double its business and secure their position as the #1 rated cable network.- Created the brand repositioning strategy that helped MSNBC increase ratings by 24% and achieve all time high ad revenue.- Developed the positioning strategy to modernize the Harvard Business School brand.- Led the brand and messaging strategy that helped Mrs. Meyer’s gain the distribution and sales growth that led to a successful purchase by SC Johnson.
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Connection StrategistFallon Jul 1995 - Dec 2004Minneapolis, Mn, UsMy time at Fallon was a period of tremendous personal growth. Being part of the hottest agency in the world, during its heyday, was exciting and challenging. My work combined data, segmentation, and creativity.- This is where I learned the art of the new business pitch. I spent time with some of the best.- I co-created an entirely new strategic discipline and service offering called connection planning. Today, almost every agency in the world has someone they call a connection planner.- Dyson: I was part of the team that won the pitch to launch the Dyson brand in the U.S. The result was one of the most successful product launches in the U.S. in decades. Within a year, Dyson was a threat to the category leaders.- BMW: Created communications strategies for the launch of the Z4, 6 series and 7 series.- BMW Films: Guided communications and distribution strategy for the groundbreaking film series which included innovative distribution partnerships with Apple and Microsoft.- PBS: Developed the connection strategy for the Stay Curious rebranding. -
Media SupervisorCampbell Mithun Jan 1990 - Jul 1995This was my first career job. I learned how to tie a tie, managed multi-million dollar budgets, had power lunches, worked hard and was rapidly promoted. This is where I learned that I had a strong analytical side and really enjoyed strategic thinking.
John Blackburn Skills
John Blackburn Education Details
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University Of Wisconsin-MadisonPolitical Science
Frequently Asked Questions about John Blackburn
What company does John Blackburn work for?
John Blackburn works for Wiraswasta
What is John Blackburn's role at the current company?
John Blackburn's current role is Operator.
What is John Blackburn's email address?
John Blackburn's email address is jb****@****o-1.com
What is John Blackburn's direct phone number?
John Blackburn's direct phone number is +161282*****
What schools did John Blackburn attend?
John Blackburn attended University Of Wisconsin-Madison.
What are some of John Blackburn's interests?
John Blackburn has interest in I Am An Amateur Sports Car Racer, A Design Enthusiast.
What skills is John Blackburn known for?
John Blackburn has skills like Presentation Skills, Brand Development, Digital Strategy, Digital Marketing, Advertising, Integrated Marketing, Strategic Planning, Strategy, Brand Architecture, Interactive Marketing, Customer Insight, Marketing.
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