John B. Lewis Email & Phone Number

Philadelphia, PA, US

New York, New York, US

• Lead Sales Engineering division at Zeta Global. Provide training, request for proposal (RFP) support, client scoping, coaching, and Zeta Marketing Platform demonstrations for sales team and client services teams..
• Delivered over $44.9 million in new business and $2.36 million in client upsells in 2021 with a 32% platform demonstration to close rate.
• Zeta Marketing Platform named a Leader in the Q2 2022 and Q2 2020 Forrester Wave: Email Marketing Service Providers Reports, ranked #1 Omni-channel Platform in 2018 Relevancy Ring Buyers Guide, branded “Visionary” in.

New York, New York, US

• Marketing and Sales Leader for the ZetaCRM division post-acquisition by XL Marketing Corporation. Repositioned and rebranded Zeta as a focused Email Service Provider and retooled marketing function including new.
• Delivered 18% revenue growth from new business during 2014 and 12% revenue growth from new business during 2013.
• Zeta Mail was named a Leader by the Relevancy Group in their review of Enterprise ESPs and ranked 2nd out of 45 enterprise ESPs by Red Pill Email.
• XL Marketing rebranded as Zeta Interactive and was named on of Forbes 45 most promising companies of 2014.

New York, New York, US

• Responsible for developing financial services business for a digital marketing agency. Largest source of the firm’s new business revenue and clients during 2009 and second largest in 2010 and 2011. Key wins include a.
• Providing email touch strategies for existing customers and prospects as part of selling Zeta Mail platform.
• Integrating search, display, social, and co-registrations as part of selling online acquisition and lead management strategies.
• Optimizing paid search and natural search efforts as part of selling search services.
• Developing business requirements and overseeing projects as web development sales efforts.
• Building marketing and data strategies as part of client’s eCRM efforts.

New York, NY, US

Responsible for online marketing efforts to existing cardmembers. Manage staff of five that runs e-mail, banner ad efforts, and offline marketing that is designed to increase online enrollments, balance transfers, payments, fee-based services, and strategic business unit online campaigns. Successes during 2006 include: a 143% increase in the marketable.

Hamilton, NJ, US

Project Manager for a boutique marketing solutions firm that provides actionable customer segmentation strategies and the tools to implement them. Clients include the 2nd largest credit card issuer, the second largest wireless carrier, and the nation’s largest publicly held personal lines insurer.

Dallas, TX, US

• Oversaw Internet initiatives associated with customer sales and servicing and web-enabled business functions. Managed the development of requirements and oversaw the implementation of initiatives. Project portfolio.
• Project portfolio included: Personalization services; Electronic Response Management (including online ad campaign management); tools to help customers select among Comerica products; Triggers (event based e-mails and.

Dallas, TX, US

Senior Product Manager responsible for fee-based products including online banking for small business customers, business debit cards, balance reporting by fax, payroll services, retirement products, and group insurance benefits. Product management functions include new product development; channel management and sales force support, pricing, and product.

Chicago, IL, US

• Managed BAI’s emerging issues research program. Research studies focused on issues of a strategic and policy-level nature and were conducted in concert with bank advisory groups and respected consulting partners.
• Responsible for recruiting Industry Advisory Group, leading research efforts, completing final report, marketing results to the industry, and conducting presentations of the findings.
• Research included: Unlocking Winning Strategies to Serve Small Businesses (1997), The Information Superhighway and Retail Banking (1995), and Building Better Banks (1996).

Washington, DC, US

• Assisted senior Treasury officials in the development and execution of the Administration’s financial institutions policy:
• Worked on legislative initiatives including the Riegle-Neal Interstate Banking and Branching Efficiency Act of 1994, the Riegle Community Development and Regulatory Improvement Act of 1994, and the FDIC Improvement Act.
• Wrote congressional testimony for the Under Secretary for Domestic Finance on bank regulatory burden and credit availability for small businesses.
• Appointed into the excepted service under the Presidential Management Intern Program.

Mpa, Master Of Public Administration

Bs, Business Administration

High School Diploma, College/University Preparatory And Advanced High School/Secondary Diploma Program