John Lyons work email
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John Lyons personal email
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john@johnlyons.net, +1.773.230.9815. Available for new opportunities. Global Product Director at Wilson Sporting Goods. Innovative product, marketing and brand management leader with superior insight skills and experience in driving top and bottom-line results. Expertise in best-in-class strategy, new product development, product management, consumer research and strong financial skills resulting in the development of brand value. Effective through astute product line management, analysis, planning and execution. #ONO- Product Line Management, Product Innovation, Category Management, Merchandising- Consumer Insight, Market Research, Data Analytics, Strategic Planning- Product Marketing, Advertising, Promotion, Sponsorship, Licensing- International Markets, Global Strategic Development, Presentations- Direct-To-Consumer, Ecommerce, Retail, Business Development- Sourcing, Supply Chain, Vendor Management - Sports Marketing, Strategic Partnerships, Grass Roots Promotion, Experiential & Event Marketing
Idm Concepts
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Principal ConsultantIdm Concepts Jan 2019 - PresentGreater Chicago AreaIDM Concepts provides international clients with strategic planning, business development, B2B, B2C, market research, digital marketing, consumer/user insight, product development, advertising, marketing, distribution partnerships and financial management. Projects include:- Creating a long-range strategic and business execution plan for a China-based consumer products brand seeking to enter North America and European markets.- Developing product and marketing programs for a female-focused athleisure apparel brand. - Working with an Asia based factory to develop a consumer-driven product innovation process for entry into new categories.
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Director Of Product ManagementWilson Sporting Goods Co. Aug 2017 - Nov 2018Greater Chicago AreaReporting to General Manager Team Sports to drive brand value for a $180M business unit partnering with a cross functional team of 65. Drives profitable growth by developing/executing comprehensive strategic plans. Manages innovation process, product lifecycle, line plan architecture, pricing strategies, assortment mix and SKU rationalization to maximize profit across market and consumer segments. Leads commercialization for best costs. -
Director Of Consumer Insight - Brand MarketingWilson Sporting Goods Co. Oct 2014 - Jul 2017ChicagoReporting to Vice President Marketing for $464M multi-sport USA brand. Responsible for creating holistic learning plans as a driver of actionable insights supporting business growth. Directs primary and secondary consumer and market research including RFPs, methodologies, vendor relations, analytics and synthesis for communication.
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Global Product DirectorWilson Sporting Goods Co. Jan 2010 - Sep 2014Greater Chicago AreaReporting to General Manager Racquet Sports leading $275M global category and managed a matrix team of 43. Responsible for managing a comprehensive product cycle from consumer insight identification to commercialization and sales planning. Effective P&L management to maximize financials. Leads mapping of consumer needs driving effective product and design briefs, global pricing and channel strategies, product segmentation, assortment mix to optimize sales/profitability via sourcing, sales plans and promotions.
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Marketing & Brand Director - Wilson Gear And LuxilonWilson Sporting Goods Co. Jan 2003 - Dec 2009ChicagoReporting to General Manager Racquet Sports, managed a highly entrepreneurial 8-person team in $62M category with the 2nd highest company gross margin. Develops strong business plans based on consumer insight, market opportunities, competitive landscape and go-to-market needs. Identify and effectively communicate compelling competitive brand and product advantages leading to strong global launches, commercial success and enhanced brand equity.
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Business Director - Youth & Recreational ProductsWilson Sporting Goods Co. May 1997 - Dec 2002ChicagoReporting to General Manager Racquet Sports, managed a highly entrepreneurial 6-person team in $62M category with the 2nd highest company gross margin. Develops strong business plans based on consumer insight, market opportunities, competitive landscape and go-to-market needs. Identify and effectively communicate compelling competitive brand and product advantages leading to strong global launches, commercial success and enhanced brand equity.
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Regional Sales & Marketing Manager - Athletic FootwearWilson Sporting Goods Co. Oct 1994 - Apr 1997ChicagoReporting to General Manger Athletic Footwear. Develop sales and distribution strategies based on data-driven decisions to achieve brand goals and business/financial targets. Develop positive relationships with key accounts allowing strong in-store brand presence, additional SKU placement and consumer facing execution. Develop detailed account plans, accurate forecasts of revenue, profit, order flow and inventory.
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International Business Development ManagerWilson Sporting Goods Co. Apr 1993 - Sep 1994ChicagoReporting to Global Footwear Director. Develop & execute comprehensive international growth plan based on strong knowledge of customer, competition and markets while serving as the senior contact point for internal stakeholders including Marketing, Product Development, Finance. Lead creation of market specific product solutions and provide presentation and sales technique training for local go-to-market teams.
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Product Marketing ManagerDonnay Industrie Sep 1991 - Mar 1993Couvin, BelgiumResponsible for shifting production and distribution to the global stage while improving supply chain, cost reduction efforts, price negotiations with vendors and workflow optimization. Product development across a wide range of hard and soft goods. -
Merchandise Manager & BuyerNevada Bob'S Golf & Tennis Nov 1986 - Aug 1991Westwood Ma
John Lyons Skills
John Lyons Education Details
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Psychology
Frequently Asked Questions about John Lyons
What company does John Lyons work for?
John Lyons works for Idm Concepts
What is John Lyons's role at the current company?
John Lyons's current role is Product Director | Consumer Insight | Product Marketing | Business Development | Project Management | Problem Solver.
What is John Lyons's email address?
John Lyons's email address is co****@****ail.com
What schools did John Lyons attend?
John Lyons attended Salem State University.
What skills is John Lyons known for?
John Lyons has skills like Tennis, Sports Management, Marketing, Trade Shows, Sponsorship, Sports Marketing, Brand Development, Footwear, Brand Management, Sports Industry, Sports, Event Management.
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