John Peyton Boan Email & Phone Number

Chattanooga, TN, US

United States

Atlanta, Georgia, United States

• Directed the Agency's External Affairs Department (including communications, marketing, media relations, public relations, constituent services and government relations), acting as the Agency spokesperson and chief.
• Oversaw all Agency internal and external communications, developing and implementing communication and marketing strategies, managing a team of creatives and driving content and user engagement across multi-channel.
• Implemented and administered an expanded Constituent Services Department, managing the creation of a call center, a robust analytics and call-tracking platform as well as formalized customer service standards and data
• Liaised between the Agency and governing boards and councils, facilitating all board and council meetings, creating and delivering trainings and ensuring board and council compliance
• Oversaw all legislative affairs, tracking relevant legislation, attending committee and subcommittee meetings and acting as agency spokesperson

Atlanta, Georgia, United States

• Provided leadership in marketing, promotional and communication strategies both internally and externally for a State of Georgia agency with an annual budget of $200 million
• Created and maintained simultaneous digital and print marketing campaigns, growing user engagement across all social media platforms by more than 10 percent each quarter
• Generated original promotional content for digital and print publications in the form of press releases, advertisements, rack cards, banners, newsletters, success stories and other written and visual materials
• Coordinated the procurement and distribution of more than $100,000 worth of promotional and marketing materials

Carrollton, Georgia

• Initiated and directed a three-pronged branding campaign incorporating social media, print and broadcast media outlets and targeted advertisements
• Planned, organized and promoted four countywide annual events, including a spring festival that attracted more than 100 exhibitors and drew 3,000 attendees
• Managed the promotional efforts of governmental committees overseeing the construction of the $16.9 million Carroll County Judicial Center and the creation of 600 acres of passive parkland
• Created written and visual promotional materials, including press releases, newspaper and magazine copy, digital and print advertisements, brochures, pamphlets, signs and videos

• Researched and wrote more than 1,400 stories and features, ranging from spot news coverage of local crime to in-depth budgetary analysis of government spending and human interest features
• Initiated morning budget meetings and coordinated assignments among reporters and photographers
• Evaluated and reorganized tasks for completion under a daily deadline
• Shot and had published more than 100 photographs

• Created news stories and features on Nashville politics, crime, schools and community happenings
• Shot photographs to provide visual support for stories
• Collaborated with editors to generate story ideas and shape the direction of stories in production