● Directed the Agency's External Affairs Department (including communications, marketing, media relations, public relations, constituent services and government relations), acting as the Agency spokesperson and chief brand manager● Oversaw all Agency internal and external communications, developing and implementing communication and marketing strategies, managing a team of creatives and driving content and user engagement across multi-channel platforms to a wide variety of audiences● Implemented and administered an expanded Constituent Services Department, managing the creation of a call center, a robust analytics and call-tracking platform as well as formalized customer service standards and data● Liaised between the Agency and governing boards and councils, facilitating all board and council meetings, creating and delivering trainings and ensuring board and council compliance● Oversaw all legislative affairs, tracking relevant legislation, attending committee and subcommittee meetings and acting as agency spokesperson

● Provided leadership in marketing, promotional and communication strategies both internally and externally for a State of Georgia agency with an annual budget of $200 million● Created and maintained simultaneous digital and print marketing campaigns, growing user engagement across all social media platforms by more than 10 percent each quarter● Generated original promotional content for digital and print publications in the form of press releases, advertisements, rack cards, banners, newsletters, success stories and other written and visual materials● Coordinated the procurement and distribution of more than $100,000 worth of promotional and marketing materials

• Initiated and directed a three-pronged branding campaign incorporating social media, print and broadcast media outlets and targeted advertisements• Planned, organized and promoted four countywide annual events, including a spring festival that attracted more than 100 exhibitors and drew 3,000 attendees• Managed the promotional efforts of governmental committees overseeing the construction of the $16.9 million Carroll County Judicial Center and the creation of 600 acres of passive parkland• Created written and visual promotional materials, including press releases, newspaper and magazine copy, digital and print advertisements, brochures, pamphlets, signs and videos

• Researched and wrote more than 1,400 stories and features, ranging from spot news coverage of local crime to in-depth budgetary analysis of government spending and human interest features• Initiated morning budget meetings and coordinated assignments among reporters and photographers• Evaluated and reorganized tasks for completion under a daily deadline• Shot and had published more than 100 photographs

• Created news stories and features on Nashville politics, crime, schools and community happenings• Shot photographs to provide visual support for stories• Collaborated with editors to generate story ideas and shape the direction of stories in production