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+ More than 25 years' experience developing high-value B2B and B2G information products and services across all media formats+ Proven track record of delivering multimillion-dollar revenue streams, solid financial returns and sustainable long-term business growth+ Well-developed commercial instincts, intuitive feel for meeting the most mission-critical requirements of public- and private-sector professionals+ Broad grasp of international security issues, specializing in: defense, intelligence and homeland security; terrorism and unconventional threats; and public safetySpecialties: + Strategic development (shaping and articulating vision; designing tactical implementation and operational execution plans)+ Product development (devising high-value solutions to critical requirements, on time and on budget)+ Market development (anticipating and recognizing growth trends; understanding customer needs)+ Integrating content with software, web and mobile applications+ Identifying and harnessing subject-matter expertise+ Brand development and extension
Self-Employed
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Content And Marketing ConsultantSelf-Employed Aug 2023 - PresentHelps clients develop strategic messaging, create expert content, launch marketing campaigns, manage blogs and social media accounts, expand online delivery channels, analyze audience engagement and extend brand awareness
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Director Of Product MarketingCyderes Jan 2022 - Jul 2023Kansas City, Mo, UsPlanned, designed, created and deployed market-facing and internal content to the Cyderes sales team -- equipping them with information, intelligence and insights to ensure the company's commercial success. Top priorities include messaging consistency, content accuracy and timeliness, and cybersecurity thought leadership.Duties included:+ Created fact sheets, white papers, slide presentations and other collateral across full line of cybersecurity products and services+ Overhauled top-level branding and messaging and rewrote corporate website content following 2022 merger+ Led go-to-market strategies, planning and execution for new product launches+ Coordinated ongoing customer and competitor research and met regularly with industry analysts+ Supported continuous sales team education and development by providing online training materials and pre-recorded videos+ Wrote blogs, edited press releases, drafted award submissions and arranged press interviews in support of media/communications team+ Provided field marketing team with topic ideas and subject-matter experts for regional and national events and road shows+ Developed social media content to increase brand and product awareness online+ Launched email and social media campaigns to generate sales leads, continuously analyzing audience engagement and fine-tuning messaging+ Managed company-wide content management system -
Director Of Content MarketingFishtech Group Jul 2018 - Dec 2021Kansas City, Mo, Us+ Created collateral (blogs, fact sheets, white papers, videos, infographics, etc.) for entire line of cybersecurity products and services+ Developed social media content to increase brand and product awareness online+ Expanded content on website+ Wrote blogs, edited press releases, drafted award submissions and arranged press interviews in support of media/communications team+ Contributed to new corporate branding and messaging campaigns+ Supported Digital Marketing and Field Marketing teams with expert content and thought leadershipFishtech Group was merged into Cyderes in 2022 -
Director Of Content DevelopmentHaystax Jan 2014 - Jun 2018Kansas City, Missouri, Us+ Articulated company’s mission and vision statements, market differentiators and platform/product capabilities across all markets, from large commercial enterprises and federal agencies to state and local government organizations+ Created collateral (blogs, fact sheets, white papers, videos, infographics, etc.) for entire line of security risk products+ Led School Safety Solutions business unit, garnering awards and growing revenues year-on-year+ Launched new corporate branding and messaging campaigns following acquisition+ Established product and sales enablement partnerships with third-party companies+ Managed media and communications team, producing press releases, creating awards submissions, updating website content and arranging for expert interviews + Developed expertise on model-based approaches to security risk management and analysis, special-event security and natural-hazard risk+ Managed company-wide content management systemHaystax was acquired by Fishtech Group in 2018 -
Director Of Content DevelopmentDigital Sandbox Jan 2010 - Dec 2013Mclean, Va, Us+ Created collateral (blogs, fact sheets, white papers, videos, infographics, etc.) for entire line of security risk products+ Launched new corporate branding and messaging campaigns following acquisition+ Designed and launched new School Safety Solutions business+ Developed expertise in model-based approaches to security risk management and analysis, counter-terrorism, special-event security and natural-hazard risk+ Coordinated company's participation in an Intelligence Advanced Research Projects Activity (IARPA) pilot program to crowdsource geopolitical forecasts+ Established product and sales enablement partnerships with third-party companiesDigital Sandbox was acquired by Haystax in 2014 -
Content And Product Development ConsultantSelf-Employed 2003 - 2013Advised clients in the defense, intelligence and homeland security communities on:+ Crafting and implementing digital content development strategies+ Developing new products and services+ Business and market development+ Identifying and meeting mission-critical customer requirements+ Establishing new multimedia delivery channels+ Integrating content and software/web applications+ Negotiating content partnerships and licenses+ Identifying and assembling teams of subject-matter experts
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Chief Content OfficerJane'S Information Group 2000 - 2003Croydon, Surrey, Gb+ Responsible for devising and executing global market expansion strategies; driving revenue and profit growth; leading content design, development, maintenance and enhancement of 150-plus print and electronic titles, plus online libraries and services+ Oversaw five operating divisions comprising 155 staff and managers, plus specialist contractors and expert contributors+ Member of Jane’s Board of Directors, reporting to CEO -
Product Development Manager / Us Publisher / Global Security PublisherJane'S Information Group 1995 - 2000Croydon, Surrey, Gb+ Created and managed New Product Development division+ Expanded content coverage to include terrorism and other emerging security risks+ Established digital solutions division to manage software development and online partnerships+ Promoted four times in five years; responsibilities extended to global operations
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Pentagon CorrespondentJane'S Information Group 1990 - 1995Croydon, Surrey, Gb+ Wrote news and analytical reports covering the US Department of Defense, Congress and military contractors for Jane’s Defence Weekly and other company periodicals+ Appeared in numerous international TV, radio and print interviews
John Boatman Skills
John Boatman Education Details
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Georgetown University School Of Foreign ServiceInternational Security Affairs And Asian Studies
Frequently Asked Questions about John Boatman
What company does John Boatman work for?
John Boatman works for Self-Employed
What is John Boatman's role at the current company?
John Boatman's current role is Content and Marketing Consultant.
What is John Boatman's email address?
John Boatman's email address is jo****@****res.com
What is John Boatman's direct phone number?
John Boatman's direct phone number is +157129*****
What schools did John Boatman attend?
John Boatman attended Georgetown University School Of Foreign Service.
What skills is John Boatman known for?
John Boatman has skills like Security, Program Management, Business Development, Risk Management, Analysis, Leadership, Management, Intelligence, Strategy, Strategic Planning, Defense, Business Strategy.
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