John Bokelmann Email & Phone Number

Atlanta, Georgia, United States

Our team of marketing technology experts help clients with marketing automation strategy and implementation, data and analytics for optimizing marketing performance, and managed services such as campaign execution - providing the bandwidth for your team to implement ideas successfully.

Reno, Nevada Area

DemandGen guides and empowers marketers along every step of their digital marketing journey, working side-by-side with their teams to help them take advantage of best-available marketing technologies. Our team of talented, passionate experts deliver the tools, knowledge and support needed to help drive demand, achieve operational excellence and elevate marketing’s impact in the organization.Responsible for leading and growing the Managed Services team supporting DemandGen clients on digital marketing campaign development, production and deployment. Accountable for the profitability and revenue growth of the group. Provide business planning and strategic leadership, develop and implement optimized workflow processes, and offer marketing best practice insights to companies using the latest marketing technologies including Eloqua, Marketo, HubSpot and others. The DemandGen Managed Services team provides highly skilled resources to execute marketing automation campaigns for some of the top businesses in the world.

Alpharetta, Ga

Established strategy and directed the development and implementation of multi-channel marketing campaigns, providing best practice recommendations to optimize demand generation. Oversaw the marketing campaign management team responsible for creating and deploying e-marketing campaigns through Eloqua. Developed effective database segmentation, profiling and analytics methodologies to enhance the execution, automation and measurement of marketing programs that drove significant improvements in ROMI.

Greater Atlanta Area

Developed and implemented strategic demand generation marketing programs for Eloqua client marketing teams using the Eloqua Platform, provided implementation support, training and coaching for clients. Presented on marketing and demand generation best practices through Eloqua's Marketing Effectiveness Summits.

Greater Atlanta Area

Business development and sales of business & consumer data for sales leads, direct mail, telemarketing, customer lifestyle and market profiling. Data processing services for list hygiene and database enhancement.

Greater Atlanta Area

Conceived and implemented product launches. Conducted product research and development, sales and marketing analysis, volume/price planning, and database segmentation analysis. Integrated national marketing campaigns through direct marketing, e-commerce and Porsche dealers. Organized, directed, and provided the leadership to achieve overall short and long-range product sales and marketing goals. Assisted field managers calling on dealerships to help drive sales. Negotiated, coordinated and developed marketing, advertising, and creative programs with marketing vendors.