Lead and managed end-to-end e-commerce marketing campaigns for Sainsburys and Argos, manage budgets, track performance, salesforecasts and strategies through collaborative planning for Nectar 360 brands.Created social optimization template and analysed CPM periodically to increase media savings, £1.7 Million saved over and above requiredthreshold till date.Designed and implemented Performance dashboard for easy benchmarking of product performance. Achieved £3.60 ROAS (£2.6 abovebenchmark) and 5.65% Conversion rate (4.65% above benchmark).Consistent keyword optimization to achieve £10.85 ROAS for Silentnight, Apple and Google and £6.11 ROAS for Dyson and HP.Monitored eCommerce activities, ensuring precise reporting and actionable insights to enhance strategic decision-making and optimize ROI.Leadership experience:Spearheaded the newsletter automation for Argos and Sainsbury’s, a solution that has since been expanded to affiliate marketingcampaigns, improving scalability and operational efficiency.Tested, integrated, and led the adoption of SKAI platform, consolidating campaign creation, optimization, and reporting into a unifiedplatform, driving more efficient performance management.Developed an automated solution for standardizing raw media briefs for high-profile clients including AT&T, Verizon, Samsung, Microsoft,and L’Oréal, cutting manual processing efforts by 80%, enhancing accuracy and efficiencyPartnered with Nectar to develop a standardized booking form now utilized by the entire commercial team for paid search, e-commerce, andsocial media marketing, ensuring consistency and reducing processing times.Currently pioneering Automation using image recognition and generative AI to streamline the creative audit process, expected to reduceaverage handling time (AHT) by 70%, significantly improving project turnaround.

Executed and monitored digital ad campaigns across various platforms (Google Ads, Meta Ads, and Programmatic) for high-profile clientsin retail, finance, and telecom sectors, including Samsung and Amazon.Developed creative strategies and monitored advertising KPIs to ensure optimal ad performance, audience targeting, and budget utilization.Coordinated with media planning and buying teams to ensure seamless ad delivery and campaign execution.Provided detailed postcampaign analysis and recommendations for performance improvement.Led the integration of SynOps with existing projects, streamlining workflows and enhancing efficiency through volumetric analysis and realtime updates, optimizing resource allocation.Developed and implemented performance dashboards to track KPIs across all campaigns, offering senior management real-time insightsfor informed decision-making.Pioneered data-driven strategies for lead generation and customer acquisition using Google Ads, Facebook Ads, and programmatic mediabuying platforms.Awarded the Accenture Star of the Business Award and Encore Award for outstanding campaign performance and client satisfaction.

Managed spends of up to 1.3 Cr monthly for Performance campaigns for various brands for Search and Social channels combined.Drove up to 28 Cr quarterly sales revenue, actively incrementing the business ROAS performance and scaling the accounts.Analyzed campaign data to identify trends, optimizing media strategies for improved client engagement and digital content effectiveness.Collaborated with cross-functional teams to streamline digital service delivery, fostering strong relationships with clients through effectivecoordination. Ensured the quality and performance of deliverables across a portfolio of digital campaigns.Conducted comprehensive audits of ad campaigns, identifying optimization opportunities to drive measurable increases in clientengagement.Led Business Development pitches for new client onboarding; Planned and strategized for same. Coached and managed the team todevelop Operations, Campaign management and process Improvement skills.Possess expertise in ad-serving and ad-verification technologies, with hands-on experience using platforms like DCM, Sizmek, IAS, DV, andMoat.

Focused on achieving client goals by implementing strategic ad operations, delivering significant improvements in campaign outcomes.Monitored trends and emerging technologies to inform Marketing strategies and incorporate cutting-edge social media practices intocampaigns.Collaborated with cross-functional teams to streamline digital service delivery, fostering strong relationships with clients through effectivecoordination. Ensured the quality and performance of deliverables across a portfolio of digital campaigns.Handled multiple projects in fast-paced environment with ability to learn and apply new concepts and tools quickly.Leading monthly/quarterly/yearly business reviews with clients, showcasing growth and plan suitable road map for future goals.Partnered with creative teams to develop innovative content, fostering brand loyalty and expanding audience reach.Audited websiteperformance, Improving the customer journey, Enhancing the overall user experience on the website.