John Bracchitta Email & Phone Number

Caldwell, NJ, US

Morristown, New Jersey, United States

• Write and review marketing, promotional, informational, and UX communications in adherence to Nordstrom's voice, brand, and style.
• Provide proofreading and quality assurance throughout the creative process.
• Support requirements and tasks around communication approvals and documentation
• Collaborate team members and internal/external stakeholders to establish and maintain consistency across communication and contribute to the ongoing development of style guidelines.

Fairfield, Connecticut, United States

• Formerly Haddad & PartnersClients: TD Bank, New Jersey Lottery, Rite Aid
• Pitched, wrote, edited, and contributed to the launch of branded promotions and product messaging that contributed to a 54% increase in revenue for TD Bank in 2023.
• Crafted copy for national print campaigns, billboard installations, billboard, OOH, CRM (SMS, push notifications, in-app messaging), and print marketing materials, social media posts, emails, and more.
• Conceptualized messaging with creative and art directors that attract consumer attention and enhance their affinity with the brand and its products.
• Copy edited drafts of content for clients’ campaigns to ensure all guidelines and expectations were met.
• Pitched creative concepts to client stakeholders and internal agency teams.

Chicago, Illinois, United States

• Clients: Discover Card, Sony, Amazon Web Services, Cricket Wireless
• Wrote and edited credit card, personal loan, and student loan promotions as well as product messaging that contributed to a nearly 15% increase in revenue for Discover Financial Services in 2022.
• Produced multi-channel promotional marketing and promotional campaigns that included print brochures, letters, online advertisements, CRM channels (SMS, push notifications), and social media posts/ads.
• Tailored effective and memorable content for targeted audiences utilizing campaign briefs and brand positioning guidelines.
• Pitched ideas to the broader internal teams with structure and parity.
• Proactively identified opportunities for creative work to address clients’ wants and needs.

Fairfield, New Jersey, United States

• Clients: Crunch Fitness, Gold’s Gym, UFC Gym, Retro Fitness, Healthnetics, Monster Fitness, Kvell Fitness & Nutrition, Montana Athletic Club, Fitness Premier, Gym 707, Vivo, Gopher
• Managed a team of copywriters and ensured all content aligned with company and client expectations.
• Executed multi-channel marketing campaigns for 50+ clients in the health and wellness industry.
• Created and executed “in-the-moment” marketing and operational adjustments for gym and fitness center clients to ensure they maintained membership levels while COVID-19 safety measures were in place.
• Utilized A.I. learning and brand guidelines to write copy that attracts leads, builds brand loyalty, and converts prospects into customers.
• Wrote, edited, scheduled, and sent email campaigns using CRMs according to client marketing calendars.

Hoboken, New Jersey

• Managed production of a multi-lingual/remote copywriting and design team.
• Launched 100+ marketing funnel-based websites optimized to nurture qualified leads for independent medical practitioners.
• Wrote copy for email sequences, landing pages, blogs, e-books, emails, and website content.
• Hosted one-on-one and group conference calls with 90+ clients to address website and funnel marketing questions.

Wilmington, MA

• Edited marketing copy for landing pages, white papers, and trade show materials
• Ensured all content follows company style guide rules and regulations
• Facilitated discussions between marketing and creative teams to ensure the most recent copy was shared and sent to the printer and/or web developer

Boston, MA

• Created and published web, mail, and catalog content copy for 15+ unique European river cruise itineraries.
• Produced copy for weekly emails announcing trip changes, upgrades, discounts, and more.
• Partnered with designers and production teams to develop marketing materials supporting annual content calendars and seasonal marketing plans.

Boston, MA

• Created and maintained content for LibertyMutual.com and its mobile apps.
• Acted as the primary content writer for online marketing materials and 350+ field office pages.

Wellesley, MA

• Wrote and edited copy and SEO metadata for multiple mesothelioma and birth injury websites.
• Trained junior writers while acting as the primary copy editor for outsourced blog and website content.
• Created copy for ECHO Leader Award-winning redesign of www.MesoRC.com.

Boston, MA

• Reported on daily breaking news relating to mortgage rates, real estate, unemployment rates, insurance trends, economic reports, and debt recovery.
• Wrote and edited 20+ daily articles for the blog and news pages of 10+ clients.

Mansfield, MA

• Reported on breaking news for the reality television industry while also participating in daily one-on-one and group interviews with eliminated reality television contestants via telephone.
• Wrote and published 4-12 articles online every day on RealityTVWorld.com.

Darien, CT

• Reported on daily news in Darien, CT, while also covering all local government meetings.

Master Of Science - Ms, Advertising

Bachelor Of Arts - English, Film Studies, Political Science