John Brezinsky Email & Phone Number

Berlin, DE

Berlin, DE

Lead global marketing team. Drive transformation from lead-based to account-based marketing. Responsible for attracting and nurturing accounts and driving revenue and pipeline for four sales regions.

San Francisco, California, US

Teach product marketing certification courses.

New York, NY, US

Led marketing efforts across Europe for B2B SaaS company. Forecast MQLs, SQLs, and revenue. Managed budget for entire region. * Increased marketing-sourced SQLs in EMEA by 50% YOY post-acquisition by Conductor* ABM campaigns in DACH resulted in 30% increase in MQLs at target companies

New York, NY, US

Owned entire product marketing function at B2B SaaS company. Increased number of Marketing-sourced SQLs by 30% YOY. Managed all market research, positioning/messaging, sales enablement, and GTM strategy. Led team of three.

Washington, District Of Columbia, US

Led marketing team at B2B SaaS company. Developed new messaging for acquired product lines. Launched first ABM campaigns and email automation. * Doubled pipeline from marketing sources in first two months* Doubled quality of MQLs (conversions to opportunities)

Washington, District Of Columbia, US

Owned marketing function at B2B SaaS company. Created first messaging and brand guidelines. Conducted frequent messaging tests. * 20x increase in number of monthly MQLs* MQLs grew from 0% to 50% of new sales* Competitors changed their tactics based on our successes

Successfully led product marketing and inside sales at B2B EdTech software start-up. Increased B2B sales 25%. Redefined positioning and messaging for portfolio. Led new market research. Crafted comprehensive competitive analyses. Built sales enablement materials.

Washington, District Of Columbia, US

Managed global product marketing team at B2B SaaS company. Responsible for melding the positioning of large portfolio of products post M&A.* 87% sales growth* Unified product messaging, collateral, campaigns, and sales enablement for combined company* Developed team’s ability to convert complex features into clear value propositions* Drove product.

Washington, District Of Columbia, US

• Managed and grew B2B SaaS marketing department. Full budget responsibility.
• MQL close rate doubled
• Marketing’s contribution to new sales increased from 16% to 37%
• Renewal rates of flagship product increased 7% YOY
• Developed Marketing into high-performing MQL-generating team

Washington, District Of Columbia, US

• Established first product marketing team at B2B SaaS company.
• Launched first comprehensive market research and Voice-of-the-Customer initiatives
• Created more effective sales enablement materials
• Developed new web site, resulting in better customer journeys and cross-promotion of products

Cambridge, England, GB

• Managed global portfolio of SaaS products aimed at universities and language school chains. Owned products throughout entire life cycle.
• Increased portfolio's sales from $75M to $100M
• Helped move Cambridge into the #3 position in key markets
• Products consistently met sales goals
• Managed junior marketer as well as relationships with internal and external teams
• Launched successful content marketing strategy, which resulted in a website in top position in search results for key search phrases

London, GB

• Managed national portfolio of B2B SaaS products aimed at universities and language school chains.
• Increased portfolio's sales from $45M to $75M
• Launched first B2B web application for learning English
• Led shift from print to digital marketing, which increased campaign conversion rates by 200%

• Directed all aspects of English-language instruction at university. Developed new instructional materials. Recruited and developed team of professionals. Maintained program marketing materials.
• Managed team of instructors
• Designed and implemented system of faculty evaluation
• Created and coordinated all English marketing
• Achieved national and international accreditation
• Increased enrollment by 10%

Zurich, Zurich, CH

• Responsibilities
• Taught English to adults and teenagers
• Gave lectures in public schools on English language and literature

Bachelor’S Degree, English

Master’S Degree, Applied Linguistics

Product Marketing Certified

Coursework, Marketing