Hi, John here. I run a consultancy called Flag & Frontier. We help growing companies craft a powerful narrative, put their message into action, and show buyers why they matter.We’re the only ones specifically focused on bridging the gap between narrative development and GTM execution.I’m a bit obsessed with solving this problem. I’ve seen too many potentially-impactful ideas fall short because the market didn’t understand or appreciate them. My goal is to help avoid that happening to you, and show the market why your solution is the only obvious choice.How about me? I’ve spent nearly two decades studying and executing marketing and category strategy. I’ve been a CMO, a one-person marketing team, a co-founder, and category design consultant. Along the way, I’ve developed a deep understanding of what works (and what doesn’t) when it comes to crafting narratives and turning them into action. When I’m not helping clients fight ‘market indifference,’ I’ll usually be found hanging out with my lovely wife and four daughters (when they’ll tolerate me), or getting in over my head in some outdoor adventure. I read Neal Stephenson, listen to Widespread Panic, think Tim Robinson is the funniest man alive, and am an imperfect follower of Jesus.If you’d like to chat, click the link that says “Book an intro call” near the top of my bio.Cheers! 👋