John Rougeux ⛰️ Email & Phone Number

Colorado Springs, CO, US

Flag & Frontier helps your team craft a powerful narrative, put your message into action, and avoid buyer indifference.

Colorado Springs, Colorado, US

I write about narrative for CMOs of category-defining companies who want to avoid the sea of sameness and build $1B+ brands. Subscribe here 👇

Boston, New York, San Francisco, US

I continue to help the CDA team from time to time. We help CEOs and their leadership teams articulate their vision and win new markets through strategic category design.

Boston, New York, San Francisco, US

I dedicated a year to learning the discipline of category design from two of the best: Mike Damphousse and Kevin Maney, who co-authored Play Bigger. Meeting with hundreds of founders and CEOs during this time helped me hone my ability to align executive teams, craft narratives, and understand the dynamics of new and emerging markets.

New York, NY, US

New York, US

Category Thinkers is the podcast and free community that brings category designers together. Whether you’re already an expert or just “category curious,” you’re welcome to join the hundreds of others who strive to be radically different.

San Francisco, California, US

San Mateo, CA, US

Tampa, Florida, US

I joined this early-stage startup to help them define their initial marketing and category strategy. While I was there I helped align the co-founders and executive on the company vision and narrative, and built the marketing function from the ground up.

San Francisco, CA, US

Colorado Springs, CO, US

BombBomb recruited me to lead their category design efforts. In that capacity, I helped transform the company from a “video email tool" to a “human-centered communication” platform. I also oversaw the team responsible for brand marketing, product marketing, content strategy, website performance, and sales enablement. ✅ The concepts we built through our.

Atlanta, Georgia, US

Colorado Springs, CO, US

I started Flag and Frontier as a place to share the lessons I was learning about category design and marketing strategy. My work led to many great conversations with CEOs and startups leaders, and even some consulting work on the side. Along the way, I also partnered with G2 to publish The Newcomer's Guide to Category Design.

Boston, MA, US

Sydney, NSW, AU

I joined Australia-based Skyfii when they acquired Causely, a company I had co-founded a few years previously. My main focus was re-positioning this SaaS company from being perceived as a commodity “Wi-Fi analytics” offering to the leader of a new category we called “omnidata intelligence.”✅ I led the development of a new brand narrative that helped us.

Orlando, FL, US

I co-hosted the #CategoryCreation series on the B2B Growth show. I interviewed marketing and business leaders like David Cancel, Mike Volpe, Bill Macaitis, and Christopher Lochhead to explore how category design has helped their businesses win.

Lexington, KY, US

As a co-founder of this cause-marketing SaaS company, I built out all aspects of marketing, including brand development, website creation, pricing strategy, demand generation, and configuring our HubSpot instance. I also hired a marketing team of five, managed agency relationships, and provided updates and forecasts to our investors.✅ I grew our customer.

Sojo Studios was the first company to incorporate cause marketing into gaming on social media. I led paid user acquisition, agency relations, and revenue modeling. Our IP was acquired by Meteor Games/Zynga in 2013.✅ Helped acquire over 2MM users through paid acquisition and by creating detailed cohort analysis models that helped us understand channel.

Louisville, KY, US

I gained a deep foundation of experience in marketing, GTM planning, project management, and financial analysis by working with the company that managed a $4.6B supply chain for over 18,000 Yum! Brands restaurants. ✅ I was initially hired to oversee the execution of loan programs for KFC and Taco Bell franchisees and a related multi-million dollar dividend.

I backpacked the entire 2175-mile Appalachian Trail from Georgia to Maine.

Ba, English, Philosophy

Executive Mba