Lead a consulting company that partners with sports and entertainment organizations to grow their businesses by improving efficiency, productivity, identifying new business opportunities and developing strategies and tactics to maximize revenue growth and organizational performance. Work closely with owners and senior management of both start-up and existing businesses on a wide spectrum of services from developing and implementing complete business plans to assessing strengths, weaknesses and opportunities in a specific area of the business such as ticket sales and corporate partnerships. Areas of expertise and services provided include: Ticket Sales & Service, Corporate Partnerships, Premium Seating Sales & Service, Naming Rights, Staffing, Marketing / Branding, Community Relations & Fan Development.

Senior sales leadership role with America’s leading collegiate marketing, multi-media, licensing/brand management company. Top and bottom line responsibility for a portfolio of the company’s partner universities and conferences in the Midwest Region. Directed and worked closely with each property’s General Manager and staff as well as the National Sales team to conceptualize and execute corporate partnership programs. Worked collaboratively with key officials at university athletic departments and conferences with assigned properties. Negotiated and managed high level contractual issues, including rights negotiation and ongoing management of the legal and financial aspects of each agreement.Selected Accomplishments:• Five (5) of eight (8) properties set records for both total and local revenue generated in FY 2015-16 – average increase of 16%• Five (5) of eight (8) properties set records for both total and local revenue generated in FY 2016-17 – average increase of 9%• In first year of tenure, four (4) of eight (8) properties in portfolio grew revenue YOY by 10% or more (two (2) grew by more than 20%).• Negotiated eight (8) year extension for the exclusive multi-media rights with the University of Akron

Senior sales and marketing executive with broad scope of responsibility including ticket sales & service, marketing, advertising, digital marketing & media, broadcasting, partnership activation, fan development, community relations and ticket operations. Responsible for the development and execution of all sales & marketing strategies and tactics. This included pricing, packaging, new product development, sales plans, market segmentation, advertising, and sales & service team incentive structures that resulted in significant increases in overall ticket sales revenue, new season ticket sales, season ticket renewals, group sales and single game sales - both in terms of tickets sold and average ticket price.Selected Accomplishments:• Grew overall ticket revenue by 16.4% and tickets sold by 25.8%• Grew 2014-15 overall season ticket base by 19.8% vs. 2013-14 to reach highest number since 2006-07 season• Renewed 93% of all season tickets for the second season in a row – first time in the history of the franchise to renew at 93% or higher for two consecutive years. Also, renewed full season tickets at a rate of 98% for second year in a row. (2013-14 and 2014-15 seasons)• Grew group sales revenue by 42.5%• Increased overall single game ticket revenue by 86.2% and average ticket price by 56% • Created an industry leading digital marketing department inclusive of a multi-department CRM/ database solution, progressive use of data analytics and database marketing and execution of a robust social media and web strategy to drive engagement, lead generation and revenue growth. • Worked closely with Blue Jackets management team, National Hockey League, Greater Columbus Sports Commission, Nationwide Realty and others to develop comprehensive plans related to the 2015 NHL All-Star Weekend in Columbus.(Note: Overall sales, single game and group sales results are 2013-14 vs 2011-12 season - previous full NHL season - 2012-13 season shortened due to NHL Work Stoppage)

Led a consulting company that partnered with sports and entertainment organizations to grow their businesses by improving efficiency, productivity, identifying new business opportunities and developing strategies and tactics to maximize revenue growth and organizational performance. Worked closely with owners and senior management of both start-up and existing businesses on a wide spectrum of services from developing and implementing complete business plans to assessing strengths, weaknesses and opportunities in a specific area of the business such as ticket sales and corporate partnerships. Areas of expertise and services provided included: Ticket Sales & Service, Corporate Partnerships, Premium Seating Sales & Service, Naming Rights, Staffing, Marketing / Branding, Community Relations & Fan Development.

Responsible for working at the highest levels of the sport to promote the very best business practices in professional sports resulting in record setting levels in League-wide revenue and attendance. Worked closely with League executives, Club Presidents and other senior management personnel to analyze all areas of Club business operations, think strategically and tactically and develop comprehensive plans to grow each Club’s business. Provided recommendations to Club and League management for improvements in a wide range of business operations areas including ticket sales & service, premium seating, corporate partnerships, partnership activation, marketing, advertising, promotions, CRM/database marketing, customer research & segmentation and best practices for recruiting, training, coaching and compensating staff.

Senior sales executive with responsibility for annual revenue generated from tickets, premium seating and corporate partnerships, including the sale of broadcast inventory on the Coyotes Television Network and Coyotes Radio Network. Worked with the developer of Westgate City Center, the multi-use development right outside of the arena on both the integration of corporate partners and promotions to drive traffic and increase visibility for the development. Responsible for the creation and execution of all sales campaign strategies and tactics for the ticket sales, premium seating and corporate partnership department including pricing, packaging, new inventory development, sales plans, market segmentation and sales team incentive structures. Ultimately responsible for over fifty (50) employeesSelected Accomplishments:• Secured the naming rights agreement with Jobing.com within first year of tenure after the organization had searched for a partner for over four (4) years.• Generated over $13.5 million in corporate partnership revenue for the 2006-07 season. At that time, it was the largest amount ever generated since the team moved to Phoenix in 1996.• Created and implemented a comprehensive service system that led to higher retention rates and over $1 million in annual incremental investments by existing corporate partners.• Led initiative to implement a company-wide CRM/database solution and developed strategies to increase the size of the database and to generate incremental ticket sales via email marketing, telemarketing and direct mail.

Joined organization as Director of Corporate Sales one year prior to the team’s inaugural season. Promoted to Vice President in 1999. Areas of responsibility included corporate partnerships, premium seating, ticket sales, ticket operations, broadcast sales and operations, marketing, merchandise sales and event productions. Developed sales strategies and programs related to all aspects of the corporate partnerships, ticket sales and premium seating departments including ticket pricing, packaging, development of incentive structures and overall sales plan / market segmentation.Selected Accomplishments:• Personally negotiated corporate partnership agreements over eight (8) years worth more than $40 million.• Responsible for overall corporate partnership portfolio that averaged $20 million per year. • One of the first teams to secure corporate partnerships with Japanese companies in order to capitalize on the emergence of Japanese players in MLB and the game telecasts back to Japan from Tropicana Field.• Developed unique areas within the stadium and secured corporate partner entitlements including Cuesta Rey Cigar Bar, New Era Cap Corner, Jack Daniel’s Billiard Hall, Budweiser Brew House and Mountain Dew Rock Climbing Wall.

Led sponsorship sales team responsible for selling fully integrated marketing partnerships which included stadium signage, publication advertising, promotional events, scoreboard features and retail promotions . Exceeded budgetary expectations each year despite adverse effects of 1994 baseball strike. Promoted three (3) times in two (2) years. Liaison between team and local broadcast partners WGN-TV, Sportschannel, WMVP-AM, radio network and Spanish radio affiliate from both an operational and sales perspective.

Developed and executed overall marketing strategy for both Chicago White Sox Spring Training and Sarasota White Sox seasons resulting in a 25% increase in Spring Training attendance in the first year of my tenure and a 77% increase in Sarasota White Sox attendance in my first two (2) years as General Manager. Set attendance records in each of the three (3) Spring Training and Sarasota White Sox seasons of my tenure. Developed, implemented and managed sales and marketing strategy for corporate partnerships and ticket sales. Voted 1993 Florida State League Executive of the Year

Joined organization as Assistant General Manager and was promoted to General Manager within six months. Broad scope of responsibilities including P&L accountability, ticket sales, corporate partnerships, marketing, promotions, stadium operations, concessions and merchandise sales. Developed and implemented all sales and marketing strategies for ticket and sponsorship sales. Consistently led League in ticket and sponsorship revenue and was ranked nationally among the Top 10 in attendance for Short Season teams despite being located in a county of less than 100,000 people.