John Strauss Email & Phone Number

Port Charlotte, Florida

Strategic Marketing and Product Management Consulting, Creative Woodwork and Multimedia Art

Providing customer consultation, value development, prospect engagement, strategic sales support, and marketing, product management and engineering input in the development and sales of imaging solutions utilizing the Amalga health intelligence data aggregation platform and eHealth connectivity resources.

Providing customer consultation, value development, prospect engagement, strategic sales support, and marketing, product management and engineering input in the development and sales of imaging solutions utilizing the Amalga health intelligence data aggregation and HealthVault personal health record platforms.

As Assistant to the President of Business Development, I met and advised corporate parent in Tokyo on U.S. market intelligence, opportunities and legislative environment. Provided strategic input to integrate and drive synergy of diverse medical divisions (imaging systems, endoscopy, life science, radioisotopes and pharmaceutical) into single Healthcare business unit. Provided findings to executive and business development leaders in Japan and the U.S. Identified synergies and business opportunities to penetrate new markets and increase market "footprint".Selected Accomplishments:• Formulated strategic direction and progressive action plan to position the company as leader in the emerging field of molecular medicine.• Crafted go-to-market strategy and business plan to break into human in-vitro diagnostic testing solutions and medical devices markets in U.S.• Devised plans to integrate endoscopy and medical imaging business units to optimize operations.• Provided insight into legislative direction and market impact, averting potentially costly mistake regarding introduction of radioisotopes used for cardiac imaging into US market.

As Director of Marketing, I oversaw marketing, marketing communications, product development and product introduction for all imaging systems and related products. Mentored, coached and provided leadership for a team of marketing, marketing communications and product managers towards company goals. Key interface with industry thought leaders and represented the face of the customers. Defined and directed development of quality systems requirements procedures and policies for all imaging systems products. Pioneered marketing strategies and tactics to attain and maintain a dominant market leadership position in digital X-ray systems. Assessed and established Fuji's entry into the PACS, medical imaging information systems marketplace.Selected Accomplishments:• Regained previously lost market share (10%) in the computed radiography market.• Introduced new generation digital imaging systems into US market, at new price points, generating $40M+ in first year.• Managed first successful PMA filing for digital mammography systems by a foreign manufacturer, becoming the fastest selling digital mammography solution currently available in the U.S.• Attained dominant market position in digital mammography within 18 months.

As Vice President of Marketing, I was hired to expand market segments to include mid-sized and large hospitals, build a marketing team and to position organization for IPO. Directed all marketing, marketing communications, trade shows, events and public relations.Selected Accomplishments:• Spearheaded re-branding and company name change, elevating market awareness which resulted in securing large hospital deals and enhanced credibility.• Revised all digital, print, electronic, direct mail, events, tradeshows, and sales collateral to consistently support new brand standards.• Participated in IPO preparation, including meeting with prospective investors, creating presentation materials and launching new company web site.• Successfully positioned company as an Internet-based service provider.

As Director of Marketing, Imaging and Information Networks, I led team of marketing, marketing communications and product managers to develop and bring next generation digital image and information management system (PACS) to market. Core member of the business unit strategic management team. Directed marketing and marketing communications team responsible for computed radiography imaging systems.Selected Accomplishments:• Achieved immediate market recognition and success with 12% market share—the largest and fastest first-year market share gain in industry history.• Orchestrated business planning and introduction of first system to use web-oriented core technology.

As National Marketing Manager, Electronic Imaging Systems, I devised, developed and implemented all strategic and tactical marketing functions for new digital imaging systems (Computed Radiography products).Selected Accomplishments:• Attained dominant 70% market share leadership position.• Created brand recognition as the pioneer in digital imaging using innovative and attention-getting, award winning marketing communications tools

As National Marketing Manager, I developed and staffed marketing department for film and electronic imaging products. Trained and managed product marketing, marketing communications and trade show managers and organized administrative, budgetary and work processes. Chaired product planning committee.