John Thorsen

John Thorsen Email and Phone Number

Principal Consultant focused on helping sales leaders drive change and exceed their goals
John Thorsen's Location
Bedford, Massachusetts, United States, United States
John Thorsen's Contact Details
About John Thorsen

Forrester's consulting practice helps business-to-business companies worldwide improve sales and marketing effectiveness. Enabling Management teams to make more informed business decisions through access to our industry analysts, best practice research, benchmark data, peer networks, events and continuous learning courses. I specialize in helping companies transform through thoughtful integration of SiriusDecisions research moving teams to adopt, operationalize and optimize processes and improve performance.Experienced client-facing and internal manager/consultant focused on improving sales performance. Strong project and change management and analytic skills. Proven communications skills, written and oral, including ability to influence at all levels of an organization. A team player who builds solid working relationships across organizations.Specialties: Sales strategy and organization structureSales incentive compensationSales productivity analysis and improvementSales process improvementClient relationship and account management processesCRM systems planning and deploymentSales reporting and forecasting

John Thorsen's Current Company Details

Principal Consultant focused on helping sales leaders drive change and exceed their goals
John Thorsen Work Experience Details
  • Forrester
    Principal Consultant
    Forrester Jan 2019 - May 2023
    Cambridge, Ma
    Forrester is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop and operationalize customer-obsessed strategies that drive growth. delivering actionable intelligence, transformative frameworks, and expert guidance that equip executives to modernize and elevate sales, marketing, and product performance. At Forrester, I worked with B2B sales leaders from Fortune 100 to pre-IPO organizations across industries.I led client engagements covering revenue growth assessment, sales process assessment and design, sales enablement assessment, marketing/sales lead flow management. I successfully developed, sold and delivered new offerings including sales compensation plan design, sales org structure design, sales process/technology assessment, sales productivity benchmarking.
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  • Siriusdecisions, Inc.
    Consulting Director
    Siriusdecisions, Inc. Aug 2014 - Jan 2019
    Waltham, Ma
    SiriusDecisions empowers the world's leading B2Bmarketing, product and sales leaders to make better decisions, execute with precision and accelerate growth. SiriusDecisions brings research, benchmarks, best practices, models and frameworks to its Advisory and Consulting services.In my role, I focus on consulting with sales leaders to assess their sales performance, develop recommendations to improve performance and support them in their implementation. Using SiriusDecision's research, I help clients put our frameworks and models into action in their organizations to drive improved sales results.
  • Jbthorsen Consulting, Llc
    Managing Director
    Jbthorsen Consulting, Llc Apr 2014 - Jul 2014
    Bedford, Ma
    Led consulting engagements enabling client to improve sales performance- Developed approach and materials to improve sales management and productivity for a $19B diversified corporation- Collaborated on sales strategy, and developed sales and marketing materials for new product launch for high tech vendor entering the US market
  • Symmetrics Group
    Senior Consultant
    Symmetrics Group Apr 2014 - Jul 2014
    Atlanta, Ga
    Symmetrics Group is a management consulting firm focused on increasing the effectiveness of sales and marketing functions to grow revenues, optimize costs, and improve the customer experience.Our vision is to be recognized as having experts in sales and marketing effectiveness with a reputation for excellence. The firm is sought by those who seek to transform the way they sell and by those who have the passion, expertise, and ability to make it happen.
  • Forrester Research
    Director, Sales Analytics
    Forrester Research Jun 2013 - Apr 2014
    Cambridge, Ma
    Led analytics team focused on improving sales productivity through sales analysis and territory design- Supported 10% increase in sales headcount by initiating new, data-driven approach to designing territories- Restructured New Business sales territories, integrating new, external data source for opportunity analysis- Collaborated with European sales leaders to introduce new sales roles and role-specific territories
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  • The North Highland Company And Truebridge Resources
    Principal
    The North Highland Company And Truebridge Resources Jul 2011 - Jun 2013
    Boston, Ma
    Assisted clients in sales process improvement and CRM system planning and deployment, including:- Designed single, consistent sales process that is now used in five divisions of a multi-billion dollar high tech company- Led CRM project, from strategy formulation through requirements definition, vendor selection and implementation- For multi-billion dollar distributor of business products, designed and mapped sales process to CRM tool capabilities leading up to tool deployment. Mapped existing sales aids and tools into sales process.
  • Ecom Corp.
    Vice President, Client Services
    Ecom Corp. Feb 2010 - Jun 2011
    Developed standardized lead management service offerings, including proposal templates, project workplans, key deliverables, costing/pricing templates, profitability tracking for marketing services startup. Participate in sales calls, meetings and write proposals. Deliver lead development services to clients. Used Salesforce.com to manage client lead development programs and internal business development efforts.
  • Ibm
    Senior Manager
    Ibm Oct 2002 - Jun 2009
    Successfully implemented several key sales transformation efforts including - GBS Top Accounts program and IBM-wide Global Accounts program resulting in above average growth for these accounts - Pacesetter proposal and contract development collaboration platform resulting in streamlined proposal review process and 50% reduction in contract operations staff - Updates to IBM's sales methodology - Trained incoming PwC partners in IBM's sales methodology - Developed and deployed action-oriented opportunity development training for ERP BDDs - Managed deployment of multi-pronged Client Value Initiative in North AmericaAwarded IBM equity grant for top performance
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  • Pricewaterhousecoopers
    Managing Consultant
    Pricewaterhousecoopers Jul 1998 - Oct 2002
    Played key role in development of PwC Consulting's internal Account & Relationship Management (ARM), including - Led development of ARM methodology- Implemented global client-level account planning and results reporting- Conducted detailed client analysis and forecasting for top 150 accounts as part of preparation of package for investment bankers in the sale of PwC Consulting to IBM
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  • Coopers & Lybrand
    Senior Associate / Manager
    Coopers & Lybrand Sep 1995 - Jul 1998
    Enagements included developing customer service and customer relationship management strategies for firms in consumer products and industrial products industry, developing IT strategy methodology for large State Government IT organization. Led market entry study for software firm. Led innovative trade payments management development engagement for consumer products company.
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  • Epsilon Data Management
    Director, Field Force Systems
    Epsilon Data Management 1992 - 1995
    Played key role in acquisition of marketing rights to UK software firm's pharmaceuticals CRM system. Sold $3 million in new business in first year of operation. Led team of sixteen account managers, project managers and software engineers in support of four clients. Turned around money losing operation to 30+% gross margin in less than one year.
  • Pfizer
    Manager, Field Force Systems
    Pfizer 1987 - 1992
    Led first ever CRM system to Pfizer’s US Pharmaceuticals sales force, covering 2,400 sales representatives and managers. Oversaw software development, training, user support, hardware support and data operations.
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John Thorsen Skills

Strategy Crm Analytics Program Management Salesforce.com Business Process Improvement It Strategy Process Improvement Change Management Management Consulting Start Ups Consulting Sales Management Sales Process Business Development Account Planning Account Management Professional Services Saas Business Strategy Business Intelligence Business Transformation Competitive Analysis

John Thorsen Education Details

Frequently Asked Questions about John Thorsen

What is John Thorsen's role at the current company?

John Thorsen's current role is Principal Consultant focused on helping sales leaders drive change and exceed their goals.

What is John Thorsen's email address?

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What is John Thorsen's direct phone number?

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What schools did John Thorsen attend?

John Thorsen attended Mit Sloan School Of Management, Brown University.

What skills is John Thorsen known for?

John Thorsen has skills like Strategy, Crm, Analytics, Program Management, Salesforce.com, Business Process Improvement, It Strategy, Process Improvement, Change Management, Management Consulting, Start Ups, Consulting.

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