Highly strategic and results-oriented eCommerce and Digital Marketing leader with a proven track record of delivering significant business growth through innovative, data-driven strategies. With extensive experience spanning agency and client-side roles in sectors including retail, alcohol, recruitment, and education, I bring a holistic perspective to digital transformation.Key Strengths:Omnichannel Marketing: Expertise in paid/organic search, video & display (programmatic/direct), social media, affiliate marketing, TV/CTV, OOH, audio, and strategic partnerships.Customer-Centric eCommerce: Adept at building personalized, conversion-optimized, user-friendly eCommerce platforms (e.g., ATG, Endeca, Algolia, Shopify) with A/B testing (Monetate, Adobe Target, Optimizely).Mobile Expertise: Skilled in designing responsive websites and mobile apps for seamless cross-device user experiences.Data-Driven Insights: Proficient with advanced analytics tools (Adobe Site Catalyst, Google Analytics, iJento, Clicktale, Hotjar, DCM) for tracking performance and shaping future strategies.
Listed skills include Digital Marketing, Social Media, Web Analytics, Digital Strategy, and 38 others.