John Bunyan Email & Phone Number

Westport, CT, US

What comes after the social graph? For your CX, the emotionally intelligent Large Emotion Model (LEM) from Zenapse incorporates today's behaviorally-centric targeting and then goes beyond to increase your intelligence about emotions and beliefs. Show visitors to your website the offers and creative that will convert at the highest rate based on the Zenapse.

[www.betteroutcomesmarketing.com johnabunyan@gmail.com] For B2B and B2C brands, new products, early-stage companies, and strategic situations. Experience includes marketing and strategy for LiveIntent, AT&T, IBM, Dow Jones, D&B, S&P Global, Thomson Reuters, MillerKnoll, Pratt & Whitney, Otis, Pepsi, Westinghouse, Phillips Petroleum, ExxonMobil, WebbMason.

• Printing services and promotional products provider. Recruited to boost sales support for significant opportunities and grow and make the marketing services group profitable..
• Provided sales proposals and presentations for multi-year, multi-million dollar wins for The Home Depot, Bloomberg, KeyBank, Pearson, McCormick, LHC and others.
• Led renaming and rebranding initiative throughout 22 offices by recommending new name and tagline.
• Achieved and maintained first-ever profitability for the Agency Services division via restructuring resource approaches, improving skill sets, and scaling the digital advertising trading desk.
• Player/coach for marketing services provided to McCormick, Bloomberg, KeyBank, Co-Star, Apartments.com, Land.com, and Beacon Health
• Provided investor presentation used to secure successful exit.

Richardson, Texas, US

• Founded and led consumer wireless data & applications business
• Grew revenue from $10 million to over $ 600 million annual revenue run-rate
• Division became the largest year-over-year profit growth contributor
• Achieved category leadership for text messaging, internet data, and applications ARPU, including American Idol voting
• Reversed negative attrition trend that threatened AT&T Wireless sale to Cingular via over 100 parallel omnichannel campaigns. Managed call center resources to support proactive renewals.

Dallas, TX, US

• Founded and led consumer wireless data & applications business
• Grew revenue from $10 million to over $750 million annual revenue run-rate
• Division became the largest year-over-year profit growth contributor
• Category leadership for text messaging, internet data, and applications ARPU, including American Idol voting
• Reversed negative attrition trend that threatened AT&T Wireless sale to Cingular via over 100 parallel omnichannel campaigns. Managed call center resources to support proactive renewals.

Toronto, ON, CA

• Chief marketing executive for North and Latin America and global manager of the Reuters brand
• Led regional product requirements and marketing program management
• Core team member for the acquisition of Bridge Data Systems, including revenue planning and integration of sales & marketing teams
• Global brand manager
• Investor presentations

Jacksonville, FL, US

• Chief marketing executive for global operations, including marketing strategy, pricing, product management, marketing communications, and business development
• Created omnichannel campaign promoting embedding of D&B information in e-commerce
• Created omnichannel product launch and campaign for D&B for SAP. Widespread global take-up.
• “Not so Stodgy Anymore: D&B is a Buy” Fortune on occasion of Berkshire Hathaway investment

Toronto, ON, CA

• Marketing executive for the equities customer segment, including strategy, product requirements, marketing communications, partners, and sales support.
• Creator and business leader of Reuters Plus market data service for equities. This new product's technology originated at American Real-Time Services (see below) with the acquisition of Quotron and other Reuters.
• Core member of Quotron acquisition team responsible for sales, marketing, and installation

• Financial services market data tech startup. Led group, angel investment rounds, and successful exit.
• Venture investors included top executives from Morgan Stanley, First Boston, Donaldson, Lufkin, and Jenrette, participating as individuals.
• Real-time data delivery, integration, and applications services for Fidelity, Schwab, J.P. Morgan-Chase, Lazard-Freres, DST, Cowen, Prudential, Cowen, and others
• Exit via sale to Reuters

New York, NY, US

• Spearheaded multiple initiatives for McGraw-Hill/S&P to transform from print-based to electronic-based products. Also managed business newsletter group.
• Grew revenue from $10 million to over $ 600 million annual revenue run-rate
• The division became the largest year-over-year profit growth contributor
• Developed S&P Platt’s Global Alert electronic information service, becoming category leader as SVP – Electronic Information Services at McGraw-Hill S&P.
• Revitalized S&P Trading Systems after 80% revenue loss by employing aggressive marketing strategies, restructuring products, exiting unprofitable businesses, and reducing staff by two-thirds as president at S&P Trading.
• Led joint venture with TCI, the cable giant, for broadcasting news, sports, weather, and stock prices over cable, which later became @home.com.

• Marketing services provider. Rose through ranks from writer-producer to head three-boutique group providing sales support, marketing strategy, video, film, and marketing communications
• Clients served: IBM, The Wall Street Journal, Barron’s, ABC-Television, Xerox, Kraft, Exxon-Mobil, Johnson & Johnson, United Technologies, Pratt & Whitney, Otis, Westinghouse, Knoll, Owens-Corning, McGraw-Hill, Dun &.

Bachelor Of Arts - Ba, English Language And Literature/Letters

High School Diploma