John Bunyan

John Bunyan Email and Phone Number

B2C & B2B Marketing | Business and Product Strategy | Product Marketing | Product Management | Marketing Communications | Selling Support | Proposals & Presentations | Engagement | Retention @ zenapse
About John Bunyan

Management | Marketing | Communications | Strategy | Startups | Common Sense Born of Experiencejohnabunyan@gmail.comManager / Marketing & Sales with 40 years of great growth experience. New products and companies, margin expansion, strategic situations and turnarounds, omnichannel and selling support, marketing outsourcing. • Led NYC marketing communications firm to profitable growth. Personally served LiveIntent, Comverse/Mavenir, IBM, The Wall Street Journal, Barron's, Pratt & Whitney, Otis, Knoll, Ciba, Pepsi, Kraft, Altria, ExxonMobil, McGraw-Hill, Westinghouse, Alcoa, and Booz.• Grew AT&T revenue for consumer texting, internet, and gaming from less than $10 million per year to over $700 million over 60 months. Responsible for revenue, sales, product plan and marketing, and channel and e-commerce partners. • Created American Idol text message voting, a key U.S. texting market catalyst• Led first-in-market offers for Mobile photography – 1 year exclusive; Downloadable games: Kelly Slater Surfing, Tony Hawk skateboarding; Find Friends app• Reversed attrition trend that threatened AT&T Wireless sale to Cingular via over 100 parallel campaigns. Managed call center resources for renewals.• Fix/fold/sell assignment: Turned around S&P Trading Systems following cancellation from IBM/Merrill Lynch for 80% of the firm's revenue. Achieved profitability by restructuring staff, exiting the unprofitable consulting business, boosting channels, and signing Bloomberg, Schwab, a group of international banks, and others. Exit through sale to Swiss bank consortium.• Developed, launched, and secured the first clients for S&P Platt's Global Alert, the world's #1 price information service for the oil markets worldwide.• Led the team for first-in-market mobile photography – 1-year lead on competitors; Downloadable games: Kelly Slater Surfing and Tony Hawk Skateboarding; Find Friends app.Reversed negative attrition trend that threatened AT&T Wireless sale to Cingular via over 100 parallel omnichannel campaigns. Managed call center resources to support proactive renewals.• Turnaround core team member for Quotron acquisition by Reuters. As a Citibank division, Quotron lost $175 million the previous year. But, per our plan, the restructured unit earned a monthly profit of $10 million in its 24th month. Responsible for sales, installation, and marketing.

John Bunyan's Current Company Details
zenapse

Zenapse

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B2C & B2B Marketing | Business and Product Strategy | Product Marketing | Product Management | Marketing Communications | Selling Support | Proposals & Presentations | Engagement | Retention
John Bunyan Work Experience Details
  • Zenapse
    Senior Vice President - Data Products & Services
    Zenapse Oct 2024 - Present
    Westport, Ct, Us
    What comes after the social graph? For your CX, the emotionally intelligent Large Emotion Model (LEM) from Zenapse incorporates today's behaviorally-centric targeting and then goes beyond to increase your intelligence about emotions and beliefs. Show visitors to your website the offers and creative that will convert at the highest rate based on the Zenapse LEM real-time predictions. More than ten famous customers and a bunch more are exploiting the Zenapse model's ability to raise CX conversions. You can do it all yourself, or we can provide turnkey or a la carte. Or embed Zenapse intelligence directly into your platform, process, or service. Acting with better intelligence drives better results.
  • Better Outcomes Marketing
    Founder
    Better Outcomes Marketing Nov 2000 - Oct 2024
    [www.betteroutcomesmarketing.com johnabunyan@gmail.com] For B2B and B2C brands, new products, early-stage companies, and strategic situations. Experience includes marketing and strategy for LiveIntent, AT&T, IBM, Dow Jones, D&B, S&P Global, Thomson Reuters, MillerKnoll, Pratt & Whitney, Otis, Pepsi, Westinghouse, Phillips Petroleum, ExxonMobil, WebbMason Marketing, Mavenir, Spry analytics, ClinNet Solutions, CIBA, CIGNA, Owens-Corning, Time. Discover, The Wall Street Journal, The Atlantic, NY Bar Association.
  • Webbmason Marketing
    Managing Director - Agency Services & Cmo, Board Member
    Webbmason Marketing Nov 2015 - Oct 2021
    Printing services and promotional products provider. Recruited to boost sales support for significant opportunities and grow and make the marketing services group profitable..• Provided sales proposals and presentations for multi-year, multi-million dollar wins for The Home Depot, Bloomberg, KeyBank, Pearson, McCormick, LHC and others.• Led renaming and rebranding initiative throughout 22 offices by recommending new name and tagline.• Achieved and maintained first-ever profitability for the Agency Services division via restructuring resource approaches, improving skill sets, and scaling the digital advertising trading desk.• Player/coach for marketing services provided to McCormick, Bloomberg, KeyBank, Co-Star, Apartments.com, Land.com, and Beacon Health• Provided investor presentation used to secure successful exit.
  • Mavenir
    Senior Vice President - Planning, Strategy & Marketing
    Mavenir Sep 2007 - Nov 2012
    Richardson, Texas, Us
    Founded and led consumer wireless data & applications business • Grew revenue from $10 million to over $ 600 million annual revenue run-rate • Division became the largest year-over-year profit growth contributor• Achieved category leadership for text messaging, internet data, and applications ARPU, including American Idol voting• Reversed negative attrition trend that threatened AT&T Wireless sale to Cingular via over 100 parallel omnichannel campaigns. Managed call center resources to support proactive renewals.
  • At&T
    Senior Vice President - Multimedia Services & Crm
    At&T Nov 2001 - Apr 2006
    Dallas, Tx, Us
    Founded and led consumer wireless data & applications business • Grew revenue from $10 million to over $750 million annual revenue run-rate • Division became the largest year-over-year profit growth contributor• Category leadership for text messaging, internet data, and applications ARPU, including American Idol voting• Reversed negative attrition trend that threatened AT&T Wireless sale to Cingular via over 100 parallel omnichannel campaigns. Managed call center resources to support proactive renewals.
  • Thomson Reuters
    Executive Vice President - Marketing
    Thomson Reuters Sep 2000 - Nov 2001
    Toronto, On, Ca
    Chief marketing executive for North and Latin America and global manager of the Reuters brand • Led regional product requirements and marketing program management • Core team member for the acquisition of Bridge Data Systems, including revenue planning and integration of sales & marketing teams• Global brand manager• Investor presentations
  • Dun & Bradstreet
    Senior Vice President - Marketing
    Dun & Bradstreet Apr 1998 - Apr 2000
    Jacksonville, Fl, Us
    Chief marketing executive for global operations, including marketing strategy, pricing, product management, marketing communications, and business development • Created omnichannel campaign promoting embedding of D&B information in e-commerce• Created omnichannel product launch and campaign for D&B for SAP. Widespread global take-up.• “Not so Stodgy Anymore: D&B is a Buy” Fortune on occasion of Berkshire Hathaway investment
  • Thomson Reuters
    Vice President - Strategic Equities Marketing
    Thomson Reuters Apr 1993 - Apr 1998
    Toronto, On, Ca
    Marketing executive for the equities customer segment, including strategy, product requirements, marketing communications, partners, and sales support.• Creator and business leader of Reuters Plus market data service for equities. This new product's technology originated at American Real-Time Services (see below) with the acquisition of Quotron and other Reuters assets. As a result, Reuters Plus achieved significant share gains in the equities segment. In addition, it helped achieve profitability for the Americas group.• Core member of Quotron acquisition team responsible for sales, marketing, and installation
  • American Real-Time Services
    President, Ceo, And Co-Founder
    American Real-Time Services Jan 1989 - Apr 1993
    Financial services market data tech startup. Led group, angel investment rounds, and successful exit.• Venture investors included top executives from Morgan Stanley, First Boston, Donaldson, Lufkin, and Jenrette, participating as individuals. • Real-time data delivery, integration, and applications services for Fidelity, Schwab, J.P. Morgan-Chase, Lazard-Freres, DST, Cowen, Prudential, Cowen, and others• Exit via sale to Reuters
  • Mcgraw Hill
    Senior Vice President - Electronic Information Services & President - S&P Trading Systems
    Mcgraw Hill Jul 1982 - Jan 1989
    New York, Ny, Us
    Spearheaded multiple initiatives for McGraw-Hill/S&P to transform from print-based to electronic-based products. Also managed business newsletter group.• Grew revenue from $10 million to over $ 600 million annual revenue run-rate • The division became the largest year-over-year profit growth contributor• Developed S&P Platt’s Global Alert electronic information service, becoming category leader as SVP – Electronic Information Services at McGraw-Hill S&P.• Revitalized S&P Trading Systems after 80% revenue loss by employing aggressive marketing strategies, restructuring products, exiting unprofitable businesses, and reducing staff by two-thirds as president at S&P Trading Systems.• Led joint venture with TCI, the cable giant, for broadcasting news, sports, weather, and stock prices over cable, which later became @home.com.• Creator of advertiser-supported Aviation Week Paris Air Show Video Series• For Nucleonics Week, sponsored the first U.S. computer conferencing for business, including online sessions with nuclear engineers and scientists following the Chornobyl accident. Scientists from the Soviet Union participated.• Frequent speaker at investor conferences
  • Reeves Corporate Services
    President
    Reeves Corporate Services Sep 1975 - Jul 1982
    Marketing services provider. Rose through ranks from writer-producer to head three-boutique group providing sales support, marketing strategy, video, film, and marketing communications• Clients served: IBM, The Wall Street Journal, Barron’s, ABC-Television, Xerox, Kraft, Exxon-Mobil, Johnson & Johnson, United Technologies, Pratt & Whitney, Otis, Westinghouse, Knoll, Owens-Corning, McGraw-Hill, Dun & Bradstreet, CIGNA, CIBA, New York State Bar Association, and others.

John Bunyan Skills

Leadership Product Marketing Solution Selling E Commerce Strategic Partnerships B2b Executive Management User Experience Start Ups Mobile Marketing Sales Operations Business Development Competitive Analysis Customer Relationship Management Strategy Mobile Applications Business Planning Business To Business Program Management Marketing Professional Services P&l Management Cross Functional Team Leadership Product Management Segmentation Go To Market Strategy Enterprise Software Saas Management Product Development Marketing Communications Marketing Strategy Analytics Mobile Devices Wireless Wireless Technologies Crm

John Bunyan Education Details

  • Stanford University
    Stanford University
    English Language And Literature/Letters
  • Phillips Exeter Academy
    Phillips Exeter Academy
    High School Diploma

Frequently Asked Questions about John Bunyan

What company does John Bunyan work for?

John Bunyan works for Zenapse

What is John Bunyan's role at the current company?

John Bunyan's current role is B2C & B2B Marketing | Business and Product Strategy | Product Marketing | Product Management | Marketing Communications | Selling Support | Proposals & Presentations | Engagement | Retention.

What is John Bunyan's email address?

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What is John Bunyan's direct phone number?

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What schools did John Bunyan attend?

John Bunyan attended Stanford University, Phillips Exeter Academy.

What skills is John Bunyan known for?

John Bunyan has skills like Leadership, Product Marketing, Solution Selling, E Commerce, Strategic Partnerships, B2b, Executive Management, User Experience, Start Ups, Mobile Marketing, Sales Operations, Business Development.

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