As a Product Owner of Marketing Content Transformation at Citi, I lead a team of digital experts to transform and optimize the content delivery and user experience across Citi's global websites and applications.

Responsible for support and optimization of digital operations processes while working with a range of internal stakeholders with a focus on AEM, Copy and Search for Foot Locker, FootAction, Champs and Eastbay NA and EU e-commerce sites.Stakeholder for a $7.4B business across six eCommerce sites including, Foot Locker, Kids Foot Locker, Champs Sports, Eastbay, Foot Action and Final ScorePartnered with key cross-functional teams to meet and surpass operational goals to support marketing team efforts across all Foot Locker Inc. sites.Launched mobile first enhancements increasing mobile conversion by 20%, year over year.Assisted with the migration of seven sites over to AEM and the development of components for use on the CMS across all global Foot Locker Inc. sites.Assist with the optimization of site navigation, cart, checkout and the end-to-end site experience based on overall site metrics and industry best practices while working with UI/UX Designers/Developers to implement enhancements.Assembled, onboarded and helped manage a team of over sixty, both on and offshore resources, hired to to assist with copy, design, content and online search initiatives.Support, mentor and develop a team of ten copywriters to effectively develop and execute on eCommerce creative marketing efforts.

Sr. UX Project Manager (November 2011 – present) Assist in the creation, development, and weekly maintenance of Kmart.com and Sears.com sites with a focus on fashion. Projects include desktop, mobile, app development, and email. Outside of fashion, other projects include: vendor showcases, promotional experiences, as well as philanthropic partnerships, most recently with St. Jude Children’s Hospital. Online experiences recently managed include: kmart.com/backtoschool, kmart.com/stjude, and sears.com/wishbook • Manage large digital marketing initiatives, including mobile, app and desktop, email marketing, as well as social media campaigns• Oversee large end-to-end projects, including estimates, scope, resources, and timelines• Create detailed project plans and assign tasks to designated team members and/or client partners• Manage day-to-day operational aspects of projects, including the scope of work• Facilitate, track, and monitor project activities, milestones, and deliverables, ensuring that all project-related tasks are completed according to expectations and on schedule• Effectively and efficiently work in both Waterfall and Agile environments, assisting in the running of daily scrums, removing any impediments and helping product leads in grooming of backlogs• Coordinate UX kick-off meetings and reviews, both internally and with external stakeholders• Work closely with project leads to ensure the highest level of quality for all projects

Project Manager (May 2010 – May 2011)Clients: U.S. Air Force, Dell, Disney, and Central Market• Collaborated with internal teams including Quality Assurance, Development, Account Service, Creative, UXA, and Analytics to produce interactive projects• Delivered 100% of projects on time and according to client expectations• Maintained budgets and timelines for mobile sites, banner ads, email campaigns, social media contests, and sweepstakes with budgets from as little as $5,000 to as much as $750,000• Led weekly internal and external status meetings to monitor and document project progress• Pulled project reports and reviewed for accurate billing and estimationKey Project: Central Market desktop and mobile site. Site production involved identifying the most popular devices for users and optimizing for those devices, primarily Blackberry, Android, and iOS. Extensive analytics testing was required to ensure all tags were firing data in Google Analytics. Crucial deliverables for this project included client training documents and meetings on the topic of site updates.

Project Manager (September 2008 – May 2009)Client: Dell• Acted as project manager on the creation of online deliverables including monthly emails targeting Dell’s commercial client base of K-12 Education, Higher Education, Healthcare, State and Local Government, Corporat and Federal Accounts• Worked daily with Dell’s Public and Large Enterprise marketing teams to ensure that all projects were delivered in a timely manner meeting clients’ needs and expectations• Assisted in the daily QA for all interactive projects ensuring that emails drove users to appropriate landing pages Senior Account Executive (October 2006 – September 2008)Client: McLane Co.• Assisted in the rebranding of McLane’s corporate identity, rolling the new brand out nationwide • Ensured projects stayed within budget while adhering to McLane’s rigorous deadlines• Managed account team and oversaw the production and trafficking of McLane print, online, and broadcast campaigns• Spearheaded the production of a national tradeshow booth for use at various industry events • Managed Assistant Account Managers through training, professional development, and goal settingAccount Executive (September 2004 – September 2006)Client: Blu-ray Disc• Assisted in the branding and launch of national integrated campaign of print, broadcast, and online deliverables including banner ads, landing pages, and targeted email campaigns• Managed all aspects of print, online, and television production, including video and print asset collection via eight different member companies• Coordinated weekly status meetings with the heads of Buena Vista Home Entertainment, Sony Pictures, Panasonic, Philips, Paramount, Warner Bros., and other member companies• Monitored account financials, including monthly revenue projections, estimates, and billing • Analyzed quantitative and qualitative research on an ongoing basis to ensure understanding of the brand, products, consumers, and competitors

Assistant Account Executive (June 2002 – February 2003)Clients: Texas Department of Transportation, “Don’t Mess With Texas” Litter Prevention Campaign

Account Coordinator (May 2001 – June 2002)Clients: Toyota North America, Lexus, and Boost Mobile