John Busselmaier Email and Phone Number

• Responsible for data analytics for 2-10's consumer business. Successfully managed lead volume to achieve 100% goal for 2021,2022 and 2023 while maintaining monthly budget.• Successfully identified technology needs in Salesforce to create better success attribution.• Identified key customer metrics to create synergies between buying behavior and promotions• Created custom reports and dashboards for senior executives and responsible for reporting key learnings and providing recommendations for future activities.• Maintained budgets of leads and sales to maintain core KPIs – CAC, ROAS, sales headcount and conversion rates• Successfully managed the launch of 3rd party sales team and created operational standards. o Achieved incremental sales volume of 500 sales per month

• Responsible for analysis, design, content development and implementation of external marketing initiatives to promote the TPC Training brand and industrial skills training to manufacturers, public utilities and government entities• Online channels including web design, content development, webinar development, social media channels such as LinkedIn, Facebook, YouTube and Google Plus, Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Pay Per Click (PPC)• Print and trade publications• Email Marketing• Direct mail• Responsible for all internal communications of new marketing initiatives including the development of bi-monthly company newsletters• Responsible for working with offsite vendors to manage an annual $600k PPC budget; implemented monthly SEO updates and implementation of continuous best practices.• Managed and wrote a monthly / weekly “thought leadership” blog, adding value for our customers while enhancing our branding initiatives• Managed $80k annual budget for print and digital advertising with positive measured ROI and ROAS.• Created ad copy and messaging• Executed ad orders and negotiated pricing• Responsible for all TPC Trainco website content updates and creation• Web pages, redirects, landing pages• Participated with the EVP Marketing in launching a new TPCTrainco.com website• Developed page content and landing pages• Implemented SEO best practices in page layout and meta data• Key achievements have included: • Participated in two full company rebranding initiatives in 2015 and 2018 to include website redesign, advertising, messaging and branding standards• Revenue growth of 12% per annum achieved• Captured $600k additional annual revenue by instituting an abandoned shopping cart marketing program

• Responsible for database management and enhancement to ensure that timely, accurate and relevant data was available to monitor the impact of marketing and sales initiatives• Responsible for the design, development and ongoing implementation of reporting and insights to track campaign success covering email campaigns, direct mail, and digital activity • Managed vendors including magazines, radio stations, print houses and direct marketing firms• Managed the redesign of the organization website and implemented SEM opportunities• Key achievements included launching a new NTT website

• Responsible for collecting and analyzing data for use in a variety of projects and reports such as market share analysis, rate analysis, market analysis, and competitive analysis• Responsible for detailed and customized funding reports for credit unions highlighting portfolio trends and financial performance• Participated in organizing and executing marketing projects such as the annual charity golf tournament

During my tenure at Aimbridge, I have been fortunate to have been given the opportunity to do many projects for the company. I started in field sales in the Colorado Springs market. I worked with auto dealerships providing indirect lending sources. From there I was asked to work on special sales and marketing projects including new markets, new products, tradeshows, and special events. I also worked with account development and underwriting. Most recently, I began work as a financial analyst, looking at internal rate of return for credit union lending portfolios.

I started with Arrow as a sales rep, working with smaller companies and providing electronic components and value add services. I then moved to product and marketing management working with small storage devices. I worked closely with IBM/Hitachi, Toshiba, and LSI Logic in marketing their products internally, becoming a product expert and champion.