Spearheading the development and execution of group strategy, driving enterprise value and fostering sustainable growth across the organisation.

Being a member of The Marketing Society can offer valuable networking opportunities with industry peers, allowing professionals to expand their professional connections and build relationships within the marketing field.Furthermore, The Marketing Society may provide access to exclusive resources, events, and educational opportunities that can enhance professional development and help individuals stay up-to-date with the latest trends and strategies in marketing.By joining The Marketing Society, professionals may also have the chance to engage in thought leadership and knowledge-sharing within the marketing community, positioning themselves as experts in their field and potentially boosting their visibility and reputation.Join Us >> https://www.marketingsociety.com/join

Providing project and interim Marketing and Digital services for PE, VC and fast growth enterprises. Available now.

Zenus is the digital bank that allows people and businesses around the world to open a true (first party) U.S. bank account without the need to be a U.S registered business, citizen or resident. We offer Retail, Commercial and BaaS services.

Interim Marketing Director/CMO leading the commercial marketing and brand development at Zellis.Following Bain Capital’s acquisition of the UK & Ireland division of NGA Human Resources, I was hired by the CEO to work with the Exec to develop and launch the new company in under six months and build a new data driven, digital first Marketing department.Processing the salaries of 1 in 6 employees, Zellis is the UK and Ireland's largest payroll and software provider

Responsible for:- Driving the user experience, technical and commercial improvement of Samsung.com (64 websites)- Defining the B2B & B2C web & Ecommerce strategies for all product lines (Mobile, TV, Domestic Appliances, Wearables, IOT)- Managing European web production capabilities (100 people, £11.8m)- Advising HQ and European offices in digital best practicesAccountable for £233m in sales revenue & £16.5m budget

Global Head of Digital Marketing for a FCA regulated Spread betting & CFD trading company (FTSE250, T/O £170m). Reporting to the CCO, responsible for defining and delivering the global digital strategy to reposition business for IPO. Led global digital marketing activity, introducing new strategy, processes, targets and reporting capability. Recruited and managed a new group digital department (14) and £15m budget.CMC successfully listed on the FTSE 250 in Feb 2016.Digital Marketing Strategy & Performance- Led global online proposition and brand development activity to reposition the business as a ‘FinTech’ - Defined cross-channel digital marketing strategies- Increased leads and accounts opened while reducing CPAs and increasing lifetime value- Managed digital delivery of IPO; defining three year acquisition projections, delivering the retail share offer and new www.cmcmarkets.com/group site for investors - Restructured group wide SEO, PPC, display and affiliate activity. Resulting in significant SERP gains for SEO, CPA efficiencies for PPC and brand awareness for display- Conducted global agency roster review, appointing several new creative, performance and technology providers Marketing Transformation - Delivered in-house CMS, new mobile first global retail website (www.cmcmarkets.com) and Partners site (b2b) - Redefined financial accounting process for Marketing, introducing more efficient forecasting and budget management techniques - Oversaw the upgrade of web analytics strategy and implementation, enabling enhanced MI, ROI and CPA reporting. - Introduced new agile team structures and processes for the efficient production of web assets and documentation for all team processes and projects

Global Head of Ecommerce and Client Operations (FCA regulated FX trading company, T/O £45m)Reporting to the CEO, Led Digital and Account Opening operations (team of 35) with a £10m budget Alpari UK was a turn-around exercise, taking a business losing £XXm/yr to one making £1m/month.Digital Marketing Strategy & Performance- Scaled team from 4 to 35 taking all media and creative activity in house- Reduced PPC CPAs by 83% (saving £1.5m annually), Increased search rank positions reducing media costs by £1.1m annually- Drove global online expansion across EMEA and South America - doubling client engagement rates and increasing deposits by 30%.- Implemented RFV client segmentation to drive insights and data-driven tactical campaigns- Oversaw development of new client application processes, doubling the conversion rate & reducing average approval time from eight days to less than 24 hours- Led RFP and implementation of new analytics, PPC, MI visualisation & email service providers - Drove product development and launch of TraderConnect (a social trading site) and Binary Options trading platforms

Provided strategic marketing services to start-up digital buinesses pre and post first round funding.

Hired by the management team that sold Friends Reunited to ITV for £120m. Accountable for establishing a marketing function and processes within the business, driving member acquisition, product holding and customer lifetime value.Key achievements were delivering a £2m ATL campaign across TV, print, outdoor and radio on a revenue share contract with media vendors & launching the Quidco iPhone App into the AppStore Top 10.

Responsible for driving strategy, planning and execution of all online initiatives for the business area to deliver target KPIs. Including search, email, affiliate, display activity and onsite, IA, SEO and traffic conversion for both public and secure (online banking, SMS, mobile) sites.

Drove new product, proposition and market entry strategies.Activation of Barclays Premier League sponsorship

Responsible for:• Setting the long and short term business strategy for Barclays Business Banking• Developing new product, proposition and market entry strategies• Seconded to Marketing center of excellence Brand and Advertising teams