- Lead the development and execution of TenStrat’s SEO strategy, driving initiatives that improve search visibility and organic traffic for our clients.- Collaborate with client product and development teams to identify, prioritize, and implement technical SEO solutions from ideation to completion.- Build comprehensive business cases and data-driven recommendations to enhance clients' SEO performance and support business growth.- Integrate SEO strategies with client development workflows, ensuring technical SEO best practices are embedded throughout product lifecycles.- Provide strategic guidance on improving site architecture, content structure, and technical optimizations to maximize search engine performance.- Monitor and analyze SEO metrics to evaluate campaign effectiveness and identify opportunities for continuous improvement.

- Led two dev squads: one focused on SEO improvements and A/B testing for www.petco.com, and another building a new content experience using AEM.- Managed and mentored a team of three direct reports within the SEO department, ensuring successful execution of SEO strategies.- Built long-tail PLPs by leveraging Petco’s product catalog, customer reviews, and GenAI to target specific search queries and increase organic traffic.- Drove cross-functional collaboration with teams including Site Merch, IT, Product, and Marketing to align SEO initiatives with broader business objectives.- Led the implementation of SEO A/B testing initiatives to optimize content and site performance, delivering measurable traffic and conversion improvements.- Partnered with the Pet Services team to initiate review solicitation for Google Listings, improving Petco’s local search visibility across key lines of business.- Developed a workflow with Yext to submit location-specific photos to Google Business Profiles, enhancing user trust and perception of Petco’s stores and services.

- Drove SEO strategy for both eCommerce and Pet Services, aligning efforts to boost traffic and revenue.- Collaborated closely with cross-functional marketing teams to create new content and landing pages, enhancing organic search visibility and conversions.- Partnered with the product management and development teams to support site migrations and implement technical SEO improvements.- Led the redesign and page template updates for store detail pages and store services pages on stores.petco.com, resulting in significant traffic and conversion rate improvements.- Managed and mentored SEO specialists, providing guidance to junior SEO managers and fostering a collaborative team environment.

- Acted as SEO Channel lead for enterprise level eCommerce and travel clients including: Canon, IHG, and Leesa- Created SEO forecasts for Business Development Teams, Generating Business Case Justifications for SEO Projects and Initiatives - Managed SEO Specialists; assigned work scope, monitored billable hours for optimal operating margins, developed goals and professional growth roadmaps

- Acting SEO lead focusing on growing enterprise level travel companies; key accounts including: Orbitz, Travelocity, Hotwire, and Wotif- Working closely with SEO Specialists; mentoring them to develop SEO best practices while monitoring their daily work scopes

- Consulted clients on SEO best practices and opportunities for organic growth- Educated employees on Technical SEO best practices, organic outreach, and link detox programs- Developed Technical SEO audit framework and template- Created new organic outreach programs and improved existing link building campaign processes- Automated monthly client reporting process

- Managed over 20 paid search accounts on Google AdWords, Bing Ads, and LinkedIn Advertising- Performed PPC audits- Received Basic and Account Manager Specialist training at Google AdWords Boot Camp from Google's Agency Partner team.- Consulted project managers and clients on SEO best practices

- Development and optimization of company and client web sites

- Web development and support- Created PHP applications and MySQL databases

- ASP.Net application development- Created MSSQL databases and stored procedures

- Customer Service- Sales

- Developed UCI Medical Center web pages- Created and updated digital medical forms and documents