John Carpenter Email & Phone Number

New York, Ny, Us

New York, Ny/Washington, D.C./Remote

DATA SOLUTION DEVELOPMENT | DATA COLLECTION & ANALYSIS | TECHNOLOGY SOLUTIONSDATA ANALYTICS | DIGITAL MARKETING | DATA ARCHITECTURE DESIGN | MARKET INTELLIGENCE• Assumed a highly visible, multifaceted, and all-encompassing senior leadership position, leading end-to-end development and execution of comprehensive data solutions to enhance decision-making processes.• Executed best-in-class data-driven solutions to address complex business challenges, thus realizing $20M+ in savings via digital/call deflection while increasing conversion and retention to boost revenue $100M+.• Led a diverse team of product managers, analysts, and engineers with (5) direct reports at senior director and director levels while providing mentorship to drive overall success.• Collaborated cross-functionally with management and leadership to support various lines of business across functions such as sales, marketing and business development by executing data-driven strategies.• Spearheaded design and execution of scalable data architecture and infrastructure, including data warehouses, data lakes, and cloud-based analytics platforms to support business operations.• Designed key performance indicators, metrics, and dashboards to measure effectiveness/impact of data solutions on business performance while reporting recommendations to executive leadership.• Steered end-to-end implementation of technology solutions in alignment with business requirements.• Streamlined contact center experience leveraging data and AI to enhance client experiences and optimize operational efficiency.• Built centralized data governance framework to ensure integrity, security, and compliance with protocols.• Extracted meaningful insights via collection/analysis of complex datasets from multiple sources.• Optimized operational efficiency via transformative/innovative data analytics initiatives.• Developed and managed data infrastructure and architecture to support scalable data processing.

Washington D.C. Metro Area

DATA OWNERSHIP | MARKETING DATABASE MANAGEMENT | BUDGET MANAGEMENTCLIENT ENGAGEMENT | TAILORED MARKETING STRATEGY | MARKETING ANALYTICS• Assumed responsibility for all facets of marketing database and campaign/strategic analytics platforms, including data development, data ownership, compliance, and application functionality development.• Oversaw (3) teams across US Audio, Canada Audio, and Connected Vehicle with up to 30 personnel per team.• Maintained accountability for overseeing a $100M budget, involving enterprise marketing initiatives.• Delivered robust enterprise marketing solutions to achieve brand visibility and client engagement.• Spearheaded planning and execution of enterprise marketing solutions to drive revenue growth.• Led cross-functional teams in creating tailored marketing strategies to meet enterprise client needs.• Earned increased responsibilities across Canadian Audio/Connected Vehicle subsidiaries.• Bridged gaps between technology/business operations to optimize functional efficiency and drive innovation.• Utilized data analytics to drive business, reduce costs, and propel revenue growth on a yearly basis.• Leveraged client data to drive devices’ functionality while informing programming decisions.• Drove sustainable business efficiency and growth via innovative digital marketing initiatives.• Provided thought leadership and guidance on emerging trends and technologies in data solutions.• Acted as a trusted advisor to senior leadership by offering insights based on data analysis/market intelligence.• Devised and integrated comprehensive marketing strategies to drive brand awareness and exposure.• Directed a talented team in crafting and executing multi-channel marketing campaigns tailored to client needs.• Established and nurtured key partnerships with industry leaders to expand reach and enhance offerings.• Analyzed market trends and customer feedback to continuously refine product positioning and messaging.

New York, New York, United States

MARTECH SOLUTION DEVELOPMENT & EXECUTION | DIGITAL TRANSFORMATIONMARKETING OPERATIONS OPTIMIZATION | MARKETING AUTOMATIONTECHNOLOGY REQUIREMENT DEFINITION & IMPLEMENTATION | DATA SECURITY• Directed 50 onshore and offshore personnel to achieve strategic long-term marketing-focused business goals.• Supervised design and execution of robust marketing technology (MarTech) solutions for U.S. Audio business.• Drove digital transformation initiatives to optimize marketing operations and enhance customer engagement.• Steered technology professionals to design and execute marketing automation platforms and analytics tools.• Worked with cross-functional teams to define technology requirements and drive successful implementations.• Executed data governance, privacy, and security best practices to ensure adherence to regulatory needs.• Drove effective resource allocation and marketing budget to support strategic initiatives and maximize ROI.• Spearheaded strategic planning and execution of enterprise marketing solutions in an efficient manner.• Developed comprehensive marketing strategies to enhance brand visibility and drive customer acquisition.• Led a dynamic team of marketing professionals while fostering a collaborative and innovative work culture.• Implemented brand guidelines and strategies to maintain brand consistency across all marketing channels.• Conducted comprehensive market research and analysis to identify emerging trends/competitive landscape.• Utilized data-driven insights to inform marketing strategies and optimize campaign performance.• Monitored campaign performance, analyzed metrics, and implemented optimizations to maximize ROI.

New York, New York, United States

DATA SEGMENTATION | CAMPAIGN PERFORMANCE OPTIMIZATIONUSER ADOPTION | USER TRAINING & DEVELOPMENT• Steered end-to-end development, execution, and management of SiriusXM’s marketing database for US Auto.• Directed a team of 30 talented personnel to oversee data architecture, segmentation, and integration activities.• Integrated advanced segmentation strategies to personalize communications and drive campaign efficiency.• Executed emerging technologies to enhance database capabilities and drive organization-wide innovation.• Developed training materials to support user adoption and ensure proper utilization of marketing databases.• Led the strategic development and execution of marketing technology initiatives to drive client engagement.• Oversaw the planning, execution, and optimization of marketing technology solutions across multiple channels.• Managed a team of developers and project managers to deliver scalable marketing technology solutions.• Evaluated emerging technologies/trends to identify opportunities for innovation and competitive advantage.• Established best practices for marketing technology development, governance, and data management.• Cultivated strong relationships with external partners/agencies to support marketing technology initiatives.

New York, New York, United States

SUBSCRIBER RETENTION | CUSTOMER SATISFACTION | A/B TESTINGROI MAXIMIZATION | PRODUCT ENHANCEMENT• Devised and executed robust strategies to drive subscriber retention, client satisfaction, and revenue growth.• Executed segmentation models to identify high-risk subscribers while achieving record low churn rates < 3%.• Conducted A/B tests to evaluate and optimize the effectiveness of retention campaigns, thus maximizing ROI.• Drove subscriber lifecycle from onboarding to renewal via targeted communications/product enhancements.• Utilized data analytics tools to dissect churn patterns and identify key factors influencing subscriber attrition.• Created segmentation plans to categorize subscribers based on behavior, demographics, and usage patterns.• Implemented optimization techniques to enhance subscriber engagement and loyalty on a yearly basis.• Translated complex data insights into actionable strategies to improve subscriber retention rate.

New York, New York, United States

DATA MINING | BEHAVIORAL SEGMENTATION | MARKET RESEARCH & ANALYSISB2C & B2B MARKETING CAMPAIGN OPTIMIZATION | CLIENT: VERIZON WIRELESS• Developed and executed national acquisition database and Alterian campaign design/management system.• Supported ad-hoc research/data mining requests using SQL Server, OLAP Cubes, MS Access, and Excel tables.• Managed third-party development/execution of models for targeting and behavioral segmentation purposes.• Provided data-driven insights and recommendations to improve targeted B2C and B2B marketing campaigns.• Led a team of analysts in the creation/execution of database marketing strategies to drive client campaigns.• Managed the entire reporting process from data extraction to analysis and presentation of insights to clients.• Utilized advanced analytics techniques to optimize targeting for personalized marketing campaigns.• Established and maintained dashboards and reports to track campaign performance and KPIs.• Administered coaching and mentoring for team members to foster professional growth and development.• Acted as a liaison between clients and teams while translating business requirements into actionable insights.• Negotiated win-win contracts for data acquisition and analytics tools to support campaign initiatives.• Steered special projects aimed at improving data quality, database infrastructure, and analytical capabilities.

Irvine, California, United States

DATA EXTRACTION | EXPENSE ALLOCATION | PERFORMANCE REPORTINGSALES & MARKETING METRIC AUTOMATION• Led market research, data extraction, list generation, expense allocations, and performance reporting activities.• Provided best-in-class Business Objects reporting and analytical support to retail sales/marketing divisions.• Automated key sales and marketing metrics to drive process improvements and operational excellence.• Managed key project initiatives, including new products, pricing, branch consolidations, and portfolio retention.• Spearheaded comprehensive market analysis initiatives to identify consumer trends/competitive landscape.• Utilized advanced analytics tools to track and analyze customer acquisition cost and customer lifetime value.• Collaborated with cross-functional teams to align marketing efforts with strategic business objectives.• Conducted thorough market research and competitor analysis to understand market dynamics.• Created customer segmentation strategies to personalize marketing campaigns and increase conversion rates.• Oversaw creation and optimization of marketing collateral, including advertisements, promotional materials, and digital content to effectively communicate brand value propositions and drive customer engagement.• Prepared and presented regular reports and presentations to senior management while providing insights into market trends, campaign performance, and strategic recommendations for future initiatives.• Cultivated mutually beneficial relationships with key stakeholders, including clients, partners, and industry influencers to enhance brand visibility and drive business growth/expansion on a year-over-year basis.• Monitored and evaluated the performance of marketing campaigns through A/B testing and cohort analysis.

Los Angeles, California, United States

FINANCIAL & ANALYTICAL REPORTING | STAFFING METRICS REPORTINGBUSINESS INTELLIGENCE | SALES VOLUME OPTIMIZATION• Delivered financial and analytical reporting to retail/wholesale sales and marketing divisions, including 100 retail branches and (5) wholesale centers while yielding $650M on avg. sales volume on a monthly basis.• Oversaw staffing metrics reporting for ~900 loan officers and 200 account executives on a monthly basis.• Crafted insightful operational and analytical reports using innovative business intelligence/analytical tools.• Automated distribution of crystal reports to facilitate staffing decision-making processes and drive production.• Led the development and implementation of data-driven strategies to optimize sales and marketing initiatives.• Analyzed sales and marketing data to identify trends, patterns, and opportunities for improvement.• Utilized advanced analytics techniques to forecast sales performance and assess evolving market dynamics.• Developed reporting dashboards to track key performance indicators/communicate insights to stakeholders.• Conducted market research and competitive analysis to identify market trends and customer preferences.• Provided strategic guidance to sales/marketing teams based on data-driven insights and market intelligence.• Worked with senior leadership to develop sales and marketing strategies aligned with company goals.