John Casey Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Senior Editor for the world's oldest and largest LGBTQ news site, I write about societal, political and topical news issues affecting the LGBTQ+ community. The columns have featured discussions with many high-profile interview for The Advocate, including OpenAI CEO Sam Altman, Mark Cuban, Dr. Tony Fauci (cover), Speaker Nancy Pelosi, Emmy winners Neil Patrick Harris, Ellen DeGeneres, Billy Porter, Colman Domingo (cover), Jennifer Coolidge, Holland Taylor, Wayne Brady (cover), Anthony Geary, and Kelly Ripa and Mark Counselos, Oscar winners Jamie Lee Curtis (cover), Shirley MacLaine, and Travon Free, entertainers Adam Lambert, Jojo Siwa, Johnny Mathis, and Pamela Lee, political leaders, White House COS, Secretary of Defense and CIA director Leon Panetta, former CIA Director John Brennan, Sens John Fetterman, Sherrod Brown, Tammy Baldwin, Reps. Jamie Raskin, Zoe Lofgren, Adam Smith, NY AG Letitia James, Govs Maura Healey and Jared Polis, and many, many others.

The book, published by Rizzoli, is the definitive anthology of marriage equality. The project also includes a podcast and documentary. As the co-author, I'm writing stories about the fight for marriage equality, and interviewing noteworthy and prominent couples and individuals.

I develop and implement PR strategies for a Fortune 500 company, and do executive and thought leadership writing for several digital consultancies.

New York, Ny, Us

Thought leadership writing about digital trends across an array of verticals for clients including major consultancies Accenture, Capgemini, Cognizant, and Genpact, as well as corporate clients. In addition, I create LinkedIn thought leadership posts and other external facing content for a wide-range of executives. I also create and implement PR and media strategies across multiple sectors.

Staten Island, Ny, Us

Developed a groundbreaking course for the Media Management Masters Program about Digital Business Transformation. Also, teach a course about Digital Media & Marketing, including up-to-date information about inbound and outbound marketing, content and mobile marketing, digital business transformation, SEO, SEM and paid media, use of social platforms, customer experience, artificial intelligence, augmented reality, virtual reality, marketing technologist, and other on-trend issues in the digital marketing landscape today.

Boston, Massachusetts, Us

Oversee PR and media relations for SapientRazorfish, one of the world's top digital business transformation partners. Devise and implement global media strategy for brand that includes coverage in all key regions, APAC, EMEA and North America. The PR team works with account leads and clients across the globe on areas of business that include AI, chatbots, digital business transformation, digital campaigns, iOT, and social activations with coverage in key business, vertical (retail, travel and hospitality, food and beverage, CPG, etc.) and technology outlets. During my tenure we have dramatically increased media placements, client engagement and expanded our thought leadership platform and byline articles. Also conceived and oversaw the development of "Billi", the Sapientnitro chatbot that interviews junior candidates about their Snapchat personality, and recommends positions within the company based on that personality. Overseeing implementation of a specific digital business transformation PR strategy for teams across the globe to launch in 2018.

Boston, Ma, Us

Lead, develop and implement Digital Business Transformation PR and media relations activities on behalf of SapientNitro.Since starting, I have quadrupled media placements, established key relationships with vertical trade and top-tier media, and with a wide-range of brands including Dunkin' Donuts, Chrysler, Godiva, Carnival Cruise Lines, Amazon, HBO, Showtime, ADT, Samsung, Adobe, Microsoft, Google, and Ad Council/NRDC.Created an internal PR plan that includes a Snack Bite newsletter, a "Ready, Set, Share" bi-weekly email of shareable media placements, and a strategic external plan that includes new business wins including the creation of an ecosystem for the upcoming "Avatar" film series (AdWeek), core compentencies such as bots, messenger apps, and wearables (New York Times, Digiday), Amazon Go (USA Today), virtual reality (Huffington Post, MediaPost), Campfire HBO "Westworld" VR experience at TechCrunch Disrupt and NYC Comic Con (VentureBeat, Mashable, Business Insider), Campfire Cinemax "Outcast" trailer (Engadget, CNET, Hollywood Reporter), industry sectors including retail and omni-channels (Retail Touchpoints, Internet Retailer, Luxury Daily), travel and leisure (TravelPulse), Carnival Vista (TWC TV, AdWeek), award wins including Gartner Magic Quadrant (AdExchanger), and Dunkin' Donuts Clio wins -- Rob Gronkowski and David Ortiz, and Odell Beckham Jr. music videos (AdWeek, Ad Age, "Behind the Beans"), events and conferences including SXSW (Ad Age, MarketingLand), CES (VentureBeat byline "8 for 8 Years: CES in 2025) NRF (Samsung partnership covered in over a dozen industry outlets) and local outreach including the Atlanta Journal Constitution, the Miami Herald and the Boston Globe. And, the company merger creating SapientRazorfish which was covered in all trades and national media..Oversaw our award winning work with Ad Council and NRDC and "Project Untold" SapientNitro's summer intern project about "Ugly Foods" that was featured in Adweek and Digiday.

New York, Ny, Us

Global director for the United Nations Foundation/Havas climate team for the United Nations Intergovernmental Panel on Climate Change and assisted with the UN Secretary General Climate Summit in September 2014 during the United Nations General Assembly and towards the run-up to the United Nations Climate Change Conference in Paris in December 2015. And for Bloomberg Philanthropies and UN Special Envoy Michael R. Bloomberg. The climate team received many industry honors, securing the 2015 Golden Award from the International Public Relations Association, and the 2015 Silver Anvil Award for Issues Management from the Public Relations Society of America. The work culminated in the signing of a global climate treaty in December, 2015 in Paris.Media trained over 100 climate scientists from around the world. The IPCC reports, released in four stages, was the number one news story in the world at each release. Increased positive/negative media coverage (57% in Nobel year 2007 at last release) to 95% on over 17 billion impressions. Instituted an internal daily news aggregator that I created "Climate Clicks" to team members, influencers and policy makers around the world. Also led initiatives such as Google Hangouts and Twitter Chats to reach millennials.Launched the Havas Worldwide Climate Practice as director of the Americas hub and which has been featured in numerous articles including The New York Times, Ad Week, PR Week, Holmes Report and Media Post. In addition, recently co-authored a byline, "Communicating Climate Initiatives Will Have Multiple Sound Impacts For Businesses", for the Holmes Report.

New York, Ny, Us

Among other duties, managed global PR work for the United Nations Foundation’s multi-year project to boost awareness and understanding of climate change problems, an account I was instrumental in winning. As a result of my work, was named a finalist/honorable mention for PR News "PR Team Leader of the Year" for 2013. And, the UNF/Havas team was a 2014 finalist for a Holmes Report SABRE Award, PRWeek's Global Award, PRSA's Big Apple Award (winner Public Affairs: Government, Associations & Non-Profit Organizations) and the Bulldog CSR Media Relations Award (winner Silver: Best Green/Environmental Campaign). Internationally, the team was a finalist for the prestigious Chartered Institute in Europe for Global Public Relations Campaign of the Year , the winner for the International Public Relations Association Golden World Award Environmental Campaign of the Year, and won PRWeek Asia’s Public Affairs Campaign of the Year.In addition, I served as a frequent media source commenting on digital and traditional campaigns for a variety of consumer facing companies including Michael Kors, Chanel, Bergdorf-Goodman, Bentley, BMW, Cartier, Tribeca Film Festival, Burberry, Gucci and scores of others.

freshfluff: spread good stuff! is a PR/social media agency that develops and implements smart PR strategies and online initiatives. In addition to serving as the company's founder, John also acted as senior media relations consultant to Macy's and as a senior advisor to Havas PR. freshfluff successfully completed social/traditional projects for Fortune 500 companies, major retailers (including producing and pitching creative viral videos around seasonal events), three internationally distributed films (named a producer on two as a result of my work), an award-winning actress, a former film industry CEO and the author of business of film, programs for the NatGeo television network, popular NYC food establishment, several app/web developers, women's apparel designer, three retail tax businesses, office management software, office equipment manufacturer, numerous book and app launch initiatives. As the founder, John has been the featured speaker at numerous conferences, including: "Successfully Marketing Your Film" at Metropolitan College of New York; "Replacing Traditional Marketing with Paperless" at the National Association of Tax Professionals annual meetings; "Incorporating Social Media/PR Into Your Business" at several North East Tax Group conferences in Princeton, NJ, the Philadelphia Marketing Association conference about "Social Media and Marketing in a Global Environment" and a webinar for Digital Book World on "Promoting Your Book App".In addition, he has authored numerous articles for leading industry trade, film and consumer publications including The Huffington Post, Indie Wire, Smashing Magazine and Mobile Marketing Magazine (see below under publications), and serves as a media source for consumer digital campaigns.John is also the co-author of a critically acclaimed children's app book that was named the "Best of 2012" by Kirkus Review and scored a perfect "10" on MacWorld, and has been a producer on two independent films.

New York, Ny, Us

Develop internal and external communications strategies for retailer's seasonal, cause and celebrity initiatives. Additionally, developed social media content and strategies.

Developed and implemented national and regional media and public relations strategies and tactics for both Sears and Kmart (Sears Holdings Corp) relating to the retailers’ business units (including apparel, home, electronics, pharmacy, etc.); Jaclyn Smith at Kmart (renewed and successful PR focus on apparel resulted in expansion of Jaclyn’s line): fashion week reporter events (50+ media attendees at each of four Bryant Park preview events); seasonal sales (including Halloween and Christmas); corporate initiatives (including Sears/Kmart holiday website, company branding initiatives, Kmart pharmacy 90 day program--helped rise sales 11% by initiating Wal-Mart response campaign); cause-marketing programs (March of Dimes, Heroes at Home); celebrity associations (Jaclyn Smith, Martha Stewart, Ty Pennington, Daytime Emmys). Results include: all national morning and evening network newscasts, talk shows (including The View, Dr. Phil, Martha); entertainment shows (including The Insider, Extra, Access Hollywood); newspapers (including The New York Times, Chicago Tribune, USA Today); magazines (including People, “O” numerous consumer lifestyle, apparel and home); all national wire services (AP, Bloomberg, Reuters, CNBC); numerous regional morning and evening local newscasts and talk shows, and daily newspapers. Also responded to reporter inquiries related to business objectives, recall issues, and in-store crisis situations, and supervised a team of public relations professionals.

Parsippany, New Jersey, Us

Developed and implemented national and regional media and public relations strategies and tactics for toy retailer, including seasonal (including annual top toy lists for holiday and summer); new product launches and licensed merchandise and apparel (including Harry Potter, Star Wars, Disney); special events (including celebrity book signings and vendor promotions at flagship store in Times Square). Results include: all national morning shows; evening network newscasts; talk shows (including Ellen, Regis & Kelly); newspapers (USA Today, The New York Times); all national wire services; numerous regional morning and evening local newscasts, talk shows, and daily newspapers.As PR executive, developed and implemented public relations strategies for Toys“R”Us consumer public relations initiatives including seasonal (summer trends featured on Today, Boston Globe); new product launches, licensed merchandise (including apparel) and special events (Wii, Crayola Anniversary, Guitar Hero, Star Wars that were featured in numerous local/national media); philanthropic campaigns (Autism Speaks in 16 of top 20 broadcast markets); “Differently Abled Guide” (Meredith Vieira cover model featured on Entertainment Tonight, People.com), responding to reporter inquiries related to business objectives, wide-variety of product recall issues, and in-store crisis situations, and supervising a team of public relations professionals.

Ba, Communications

Education record