John Cayer Email & Phone Number

Madison, WI, US

Prairie Du Sac, Wisconsin, US

https://youtu.be/31vRHLiRksA?feature=shared

Madison, Wisconsin, US

Chairman for the non-profit Special Olympics of Wisconsin board of directors. Passionate volunteer, Polar Plunge, and Over the Edge participant.

Abbott Park, Illinois, US

Global Marketing leader across Abbott, leading Integrated Marketing, Global Marketing capability and Abbott's identity advancement. Oversaw global integrated marketing for company identity and global marketing capability development across all businesses. Coached three DVPs and 25 total team members. Led marketing university development and gained.

Irving, TX, US

• Global Marketing leader across all brands and all regions, reporting into the President of Global Brands. Both consumer and professional divisions. Responsible for Global Marketing Operations, Competency, Global.
• Led the Global Marketing University initiatives, conducting live events in Rome, Seoul, Punta Cana, Hong Kong, Panama City, London, Brussels, Milan, Toronto and the US. Launched an innovative online tool to enable.
• Led the creation of the Global Marketing Competency Model, the first global model for Marketing in the company’s recorded history.
• Led the Multicultural Marketing efforts that yielded award winning commercial programs and industry honors to the Kimberly-Clark “Total Market” approach.
• Led the Consumer Services team that created a unique consumer experience process that involves social media and responds to consumers with industry-leading speed.- Led the Consumer Promotions team that includes.

Irving, TX, US

• Led the North America brand portfolio of Scott, Cottonelle and Viva, reporting to the division president. Managed 3 Directors and 42 total team members. Responsible for the full portfolio P&L representing over $2.3.
• Exceeded sales and earnings goals for 8 straight quarters.
• Led a major corporate complexity reduction initiative, significantly reducing complexity and increasing capacity for the division.
• Launched innovative marketing commercial programs across all brands, including Cottonelle’s innovative “Let’s talk about your bum” program, driving top tier ROI results.
• Launched VIVA Vantage, the first-ever preferred product over Bounty. VIVA Vantage was the highest year 1 sales new product launch for Kimberly-Clark since 2010.
• Launched the innovative Scott Naturals Tube-Free from the northeast test market. Scott Tube-Free is the only toilet paper without a tube. Reversed 10 years of Scott Brand penetration decline.

Racine, WI, US

• Led the office of Global Brand Equity, reporting to the Chairman & CEO. The team included the Director of Brand Licensing, Manager of Brand Licensing, Manager of Global Business Decision Resources, and the Global.
• Led the SC Johnson marketing communication agency RFP in 2011, one of the most comprehensive and largest RFPs in the CPG industry in the last decade. Resulted in a strong integrated marketing capability with two new.
• Led new expansive external global brand licensing strategic initiative to grow brand equities of key brands and delivered strong ROI. Developed strategic plans for each brand and delivered strong licensing deal flow.
• Led special projects on Digital and E-Commerce. For Digital, created a unique multi-agency thought leadership group in 2010 (DNA – Digital Navigation Advisory) to help shape strategy and execution. For E-Commerce.

Racine, WI, US

Led Pest Control Division for North America. Ideated, developed and commercialized OFF! Smooth & Dry - became the #1 insect repellent in the US in 2008 and received New Product of the Year award in 2009. Ideated and developed OFF! Clip-on - became the #1 insect repellent in the US in 2009.

Racine, WI, US

Led cross-functional team of Sales, Category Management, Retail, Co-Promotion and Supply Chain for SC Johnson Target business. SC Johnson was named a strategic partner for Target, one of only 18 companies. Led the team to growth in all categories and the highest growth rate of major accounts.

Racine, WI, US

Led Glade Candles portfolio, increasing profitability and leading innovations such as wrapped candles.

Racine, WI, US

Led the Windex brand portfolio, growing share and category volume significantly behind base business major restage/upsizing and innovations such as Windex Antibacterial and Windex Outdoor.

Grew business via successful restage of Kabikiller, lauch of Crew Amido Wiper and the first ever acquisition for Japan Johnson, the Pipe Unish brand.

B.S. With Distinction, Marketing

High School Degree - Valedictorian, High School/Secondary Diplomas And Certificates

Kellogg School Of Business Executive Education - Cmo Program 2017