John C. Baum Email & Phone Number

San Francisco Bay Area

San Francisco Bay Area

I concentrate on trademark and copyright prosecution, licensing and litigation and specialize in counseling brand-intensive businesses in trademark selection and enforcement as part of their overall business and marketing strategies. Over the years, I have developed strategies and coordinated large-scale trademark enforcement and anti-counterfeiting efforts involving hundreds of concurrent policing matters for several world-class marquee brands. I have brought and defended scores of oppositions and cancellations in Trademark Offices in the U.S. and globally. I work closely with US Customs and have written and given talks on Customs and the protection of United States intellectual property rights. I have testified as an expert witness on U.S. trademark practice and procedure.My copyright practice includes registration and litigation of infringements ranging from graphic designs on fabrics to software code and internet website content. My counseling to a client, a plaintiff-oriented law firm, on registering its online marketing materials resulted in a substantial award of monetary damages and attorneys’ fees and led the Ninth Circuit Court of Appeals to affirm a significant decision on the law of venue in Brayton Purcell LLP v. Recordon & Recordon, 361 F. Supp. 2d 1135 - Dist. Court, ND California 2005 and 606 F. 3d 1124 - Court of Appeals, 9th Circuit 2010.Before joining the California Bar in 1993 following law school at the University of California, I was an art museum and rare book curator for the University of Chicago.

Intellectual property law specialty practice with emphasis on trademark, trade dress, copyright, and technology-related counseling, transactions, and litigation for domestic and global companies, research institutions, and municipal agencies. Experience with non-traditional marks and anti-counterfeiting. Client representations included Apple, Dolby, Sun-Maid Growers, The University of California, Visa, Wynn Resorts, and Zynga

Litigation associate - general corporate litigation, environmental, trade secrets, construction defect, employment law

Jd

Activities and Societies: Lefkowitz National Moot Court - National Winner and Best Oral Advocate, Order of Barristers, Moses Lasky.

Ph.D. (Coursework), History

Ma, History

Ba, Liberal Arts

Diploma

Education record