Develops and executes content marketing strategies on behalf of the agency’s clients. Leads content promotion and tracking efforts. Leads the development of written marketing communications materials across a diverse array of media including digital, social media, print, out of home, experiential/event, and more. Manages the agency's Content Team. • Demonstrable success with creating content that drives measurable financial results.• Developed and implemented successful content strategies on behalf of Fortune 1000 account.• Leads development of content which has generated 500+ inbound inquiries/leads since 2013.• Leads the development of content promotion plans.• Collaborates with data analysts to develop effective and actionable content measurement plans.• Managerial experience includes interviewing/hiring, providing guidance/feedback, setting individual/team goals and conducting performance reviews.

Responsible for a variety of strategic and tactical duties. Authors marketing copy across a diverse array of media including digital, social media, print, out of home, experiential/event, and more. Develops communications and marketing plans for the agency’s clients. Assists with identifying and pursuing new business opportunities and pitch presentations. • Served as co-writer on multiple DxMA award-winning campaigns.• Planned, established and maintained social media communities on behalf of the agency’s clients.• Collaborated with clients and partner agencies to plan and implement effective campaigns.