John Cuthbertson Email & Phone Number

Clients include:• Grosvenor Pty Ltd | www.grosvenor.com.au• Jackson Motor Company | www.jmc.com.au• Blundstone Australia Pty Ltd | www.blundstone.com.au / www.blundstone.co.nz / www.blundstone.com• Biteable | www.biteable.com• Smitten Merino | www.smittenmerino.com• Zip Industries www.zipwater.comBusiness Services:• Consulting – business analysis for potential migration from offline to online for intending online businesses. Search Engine Optimisation and Marketing consultancies.• Website Development – Content Management System-driven website development for small-medium sized businesses.• Special Projects – market research, design, and development of numerous web-based projects, from writing of requirements specifications to online marketing, in an effort to create ‘the next big thing’.• Providing strategic consultancy services for companies with (usually) an existing online presence, wishing to develop a net return on their effort, incorporating identification of potential offline process improvements, identification of measurable online conversion statistics, and implementation of search engine optimisation and marketing strategies.• Business development, including marketing and sales

Tasmania, Australia

tasmanian-convict-trail.com

Hobart, Tasmania, Australia

Huon Valley, Tasmania, Australia

Contracted consultancy role identifying keyword-based organic search opportunities for multiple areas of the business.

Hobart, Tasmania, Australia

A consultant position (The Website Clinic) providing SEO strategy and implementation.

Sydney, Australia

• Writing of business requirements specifications to facilitate complete automation of the management of products for sale (and those that have been deleted), processing of customer orders and payments, and monitoring of delivery and fulfilment.• Integration of third-party suppliers and their information systems, including bank merchant facilities and national courier systems.• Design of a ‘web 3.0’ ecommerce system that integrates the customer-retailer-supplier online ordering/payment and offline delivery processes.

Sydney, Australia

Clients included:Quotify - http://www.quotify.com.au/Astra Apartments - http://www.astraapartments.com.au/

Sydney, New South Wales, Australia

Clients included:GrudenNSW Government - https://tenders.nsw.gov.au/Commonwealth Government - https://www.tenders.gov.au/

• Rewriting of operational processes for the BHP Billiton Yabulu Nickel Refinery, Townsville. This involved translation of legacy procedural documents into abbreviated, plain English for the purposes of staff training and capture of corporate knowledge.

• Business analysis and writing of business and technical documentation for establishing and refining business processes to efficiently manage web and email server infrastructure, billing procedures, and customers, plus the monitoring of infrastructure for stability and up-time.• Marketing activities utilising conventional and new media methods, and product and service innovation and development.• All aspects of business ownership and management, including business system and process development, establishment, and control, as they relate to an internet-based company.• Development of a successful start-up web hosting company, with the securing of major clients, and the building of ongoing relationships with various businesses, including: Hoyts Distribution, Fox8, The Cancer Council Australia, China Eastern Airlines, Artist Technologies 2 (AT2), and the NSW Teachers Federation.• Implementation of backend management processes that resulted in significant cost reductions and optimal reliability of hosting services.• Successful negotiation of contract arrangements that meant Red Rook became the first web hosting company in Australia to offer ‘no data charges’ in a shared hosting environment on Australian-located services. Other web hosting companies are only now following our lead.

• Business analysis and management of the design and development of a Local Council-based web portal, for the provision and centralisation of online Council services.• Successful launch of ‘Stage One - Online Services’ for the CouncilConnect Local Government internet portal by the Hon Daryl Williams, then Minister for Communications, Information Technology and the Arts, in November 2002.

Bachelor

Grad. Dip.

Education record