John Ebeling Email & Phone Number

New York, Ny, New York, Us

HCP brand planning director across multiple high profile brands:• Otsuka and Lundbeck: Rexulti, atypical antipsychotic for the treatment of MDD, AAD and PTSD• Sumitomo: Gemtesa for OAB• Sanofi: MenQuadfi, MenACWY vaccine for meningococcal diseaseAdditional experience: • Indivior: Sublocade for OUD and Perseris for Schizophrenia• AstraZeneca: Evusheld, COVID-19 Antibody Cocktail• Eli Lilly: Emgality for preventive migraine treatment and Reyvow for acute migraine• Neurocrine Bioscience: Ongentys for Parkinson’s Disease• Bayer Company: Nubeqa for non-metastatic castration-resistant prostate cancer• Janssen: HEP-B global brand pre-launch vision consulting• Insmed: Arikayce for refractory MAC lung disease

Group strategy director across the entire GSK respiratory consumer portfolio, including: Trelegy (launch), Nucala (launch), Breo and Anoro. Additionally lead strategiest on Genzyme consumer MS franchise: Aubagio (rebrand and new campaign) and MS One to One (unbranded lead generation engine)Additional experience: Reckitt Benckiser account (Air Wick (new positioing and new campaign), Finish (cause marketing development), Woolite, K-Y (new campaign), Rid-X (new campaign)

New York, Ny, Us

Global Planning Director on GilletteOverseeing Planning across all major divisions including, Fusion ProGlide, Mach3, and Personal Care

London, Greater London, Gb

Head of strategy across multiple P&G and General Mills accounts including: Iams (new campaign), Pillsbury, Toaster Strudel and Green Giant brands.

London, Greater London, Gb

Strategic guardian within the BAL for both Iams and Eukanuba. Roughly 2 billion sales worldwideOversight included: - Integrated strategic leadership across all channels including: social/digital, TV/print/imedia, retail, ER/PR and pack design. - Upstream consulting, ie helping our client develop new product concepts- Global qualitative research, ie qualitative assessment of all creative work Highlights included:- New campaign launches for both Iams and Eukanuba - Social platforms for these campaigns that used Facebook and Youtube to drive participation and "feed" the campaign with real user stories- Identified as Outstanding Contributor on the client's evaluation for the past 3 years- Strong expansion into key global markets like UK, Russia and Japan

New York, Us

Accounts: J&J, Quaker, Colgate and American StandardResponsible for running high profile consulting projects that included:- Brand and design positioning for a new mass market hearing aid for Johnson & Johnson targeted towards Boomers- Strategic packaging recommendations for Quaker Chewy Bars- Brand architecture for American Standard

San Francisco, California, Us

I worked at IDEO SF as an ethnographer on an eight month HBO project. We were tasked to envision and develop an entirely new user experience for HBO On-Demand. The solutions were based on a deep understanding of how new media and new digital tools were influencing consumer behavior, ie influencing how consumers find entertainment ideas, how they watch, share and store entertainment content, etc.

Charlotte, North Carolina, Us

Working with Yard NYC, I helped develop positioning and design strategies for Method's Air Freshener and Skin Care businesses. This involved leading an ethnography, developing concepts and design briefs and leading subsequent qualitative research to evaluate the ideas.

I worked with the BMW Design Team to develop design positionings for Kimberly Clark and Venture Vehicles.For Kimberly Clark I led an ethnography with mini van moms to uncover car cleaning pain points and subsequent product ideas that fit her lifestyle and behavioral needs. For Venture Vehicles I helped the BMW Design Team develop three design positionings for the world's first 3 wheeled 100 mpg commuter car. These were based on a deep understanding the driving experience and defining the unique roles the car could play in the world. The strategic work led to three unique designs and an eventual real prototype.

New York, Ny, Us

Accounts: Hallmark, Dupont and 96th Street Y- Part of the core leadership of the agency's User Experience dpt- Team leader responsible for the User Experience brief, which is the core strategic document that inspires design, information architecture, content creation and brand positioning- Highlights included the creation of a digital scrapbooking business for Hallmark, consumer facing websites for DuPont's European paint business and a new site design for 96th Street Y

Part of the agency's founding team and co-director of the design dpt. I was responsible for design briefs, trend spotting and naming strategies- My role was unique in that it was housed between strategy and creative. I worked alongside strategy to develop positioning and design strategies and then collaborated extensively within the design dpt to lead the creation of brand boards, naming and test concept designs- Highlights included the creation of Pura (called Cool Mist in Europe), a fruit infused low carb beverage designed to appeal to women looking for less calories and more natural alternatives to carbonated soft drinks. - We created the brand Simply Orange orange juice to compete with west coast juice craze and fresh concept products. - We also helped to craft strategic creative foundations for many .com start ups and Fortune 100 companies including, Fresh Direct, IO Cable, Lever Brothers, Motorola, Coke, etc

Mfa, Painting

Bachelor Of Science (Bs), Economics

Bachelor Of Science (Bs), International Economics