John (Jd) Cerna Email and Phone Number

Write engaging scripts for various clients of Meltzer Media.Interpret creative direction and adapt points from creative briefs into persuasive copy conceptsConstruct compelling narrative pieces from B-roll. Edit on Adobe Premiere.

Award-Winning Creative Director of On-Air Promotions and Branding for Qubo, an LLC Venture airing mornings on NBC. Qubo is also digitally broadcast 24/7 (qubo channel)>Write/Produce/Supervise Concept-to-Delivery Promos, Interstitials, Public Service Announcements, Branding Elements for qubo.>Create interactive /on-air stunts that resulted in three times the traffic for qubo.com>Cast/Direct Live Talent>Direct Live Action Film and Video Shoots>Created Sponsor-Driven Public Service Announcements/Contests (IE, "Reading Is Fundamental Ambitious Mom Campaign")

February­March 2007· Wrote/directed/post-produced high-level five-minute, complex HD presentation for TLC's annual upfronts.· Involved heavy layering, offlining and week's worth of FLAME.· Cast and directed actors, worked with P2 Media cards and Final Cut Pro, managed busy offline bays with multiple editors working on separate elements of entire deliverable. Contracted by Wee Beastie in New York.

Conceptualize, write story and script for Ringling Brothers’ and Barnum & Bailey 137th DVD (sold at all live shows). >Work closely with Ringling Brothers marketing department and NFL Films Production company. >Attend rehearsals of circus. Work closely with performers and featured acts to generate ideas and creative. >Follow strict approval/production schedule.

June 2006Heavy screening, logging, conceptualizing and producing to create and deliver twenty :20 interstitialspots that build the DK brand. Project took two weeks. Oversaw edit, working closely with editor toachieve spots that told story cleverly and humorously.

Responsible for writing daily, topical scripts that promote each episode of Danza. >Heavy writing, researching. Act as Creative Director, directing Mr. Danza each day to get his lines recorded in a way that fits the spot technically and stylistically. >Work with producers of show to promote February sweeps, plan campaigns and image spots. >Work with Associate Producer to QC spots, oversee feeds, obtain footage and clear for air.

Responsible for all stages of creative for promotion of PBS KIDS programming, launches, branding and premieres. ~Write, direct, budget, cast, field produce and produce live action for both film and video shoots; oversee all post-production, schedule feed time for spot delivery to PBS member stations.~Write ad campaigns for national magazine layouts.~Write/Produce promo elements for KIDS Animation package.~Work with Strategy and clients to agree on approved concept, copy, vision (storyboards, styleframes, etc.)~Worked with and direct talent including: Al Roker, Alfre Woodard, Christopher Lloyd, Amy Tan, Gilbert Gottfried, “Muppet” actors.