John Conroy

John Conroy Email and Phone Number

Director of Marketing and Communications, UC Davis Stores | Campus Recreation | Memorial Union @ University of California, Davis
Sacramento, CA, US
John Conroy's Location
Greater Sacramento, United States, United States
John Conroy's Contact Details
About John Conroy

Marketing professional with extensive experience in multi-channel development and promotions. Specialties: Catalog, email and event marketing, e-commerce, SEO (Brightedge Certified), CPC, Google AdWords, long-tail marketing, CSE, comparison shopping engines, branding, identity, design, packaging, multi-channel marketing, ecometry catalog system management, outdoor power equipment, amazon marketplace sales.

John Conroy's Current Company Details
University of California, Davis

University Of California, Davis

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Director of Marketing and Communications, UC Davis Stores | Campus Recreation | Memorial Union
Sacramento, CA, US
Employees:
110
John Conroy Work Experience Details
  • University Of California, Davis
    Director Of Marketing And Communications, Uc Davis Stores | Campus Recreation | Memorial Union
    University Of California, Davis
    Sacramento, Ca, Us
  • University Of California, Davis
    Director Of Marketing And Communications, Uc Davis Stores | Campus Recreation | Memorial Union
    University Of California, Davis Sep 2018 - Present
    Davis, California, Us
  • University Of California, Davis
    Associate Director, Student Affairs Marketing And Communications
    University Of California, Davis Mar 2017 - Sep 2018
    Davis, California, Us
  • Jelly Belly Candy Company
    Digital Marketing Manager
    Jelly Belly Candy Company Mar 2014 - Mar 2017
    Fairfield, Ca, Us
    Responsible for management of all Jelly Belly Candy Company digital marketing programs and vendors, including development of weekly on- and off-site ecommerce promotions, a sophisticated array of behavior-triggered email campaigns, website personalization, affiliate marketing programs, search engine marketing (SEM), search engine optimization (SEO), comparison shopping engines (CSEs), retargeting / remarketing, and SMS / mobile marketing campaigns. Work closely with Marketing, Public Relations, Creative Services, Licensing and International departments as well as General Counsel to ensure a cohesive brand message across all channels for all product lines.
  • Bailey'S, Inc.
    Director Of Marketing
    Bailey'S, Inc. Nov 2005 - Feb 2014
    Woodland, California, Us
    Recruited by the owners to develop a strategy and manage Bailey’s eCommerce expansion, digital marketing efforts and catalog marketing initiatives. Developed and implemented effective online marketing strategies, including a coordinated e-commerce, e-mail, and social media approach to build brand awareness, increase customer engagement, while driving incremental revenue growth. Implemented behavior-triggered email marketing campaigns (abandoned cart, welcome series, replenishment, retention and reactivation), ongoing targeted email campaigns, participation in all major comparison shopping engines (CSEs), robust search engine marketing (SEM), search engine optimization (SEO), and retargeting programs. Additionally, developed Bailey's online marketplace on Amazon.com and eBay.com which ultimately represented nearly 10% of annual revenue. Managed a staff of graphic and web designers (for print and web initiatives), while working closely with IT management and outside developers to build and maintain the BaileysOnline.com ecommerce website. Implemented traditional catalog and direct marketing techniques such as RFM and targeted inkjet messaging and customer segmentation to improve the performance and effectiveness of Bailey's catalog mailings.
  • Videomaker, Inc.
    Marketing Director
    Videomaker, Inc. Jun 2000 - Nov 2005
    Chico, Ca, Us
  • Soda Creek Press, 1Bookstreet.Com
    Vice President Of Marketing & Principal
    Soda Creek Press, 1Bookstreet.Com Jan 1991 - Jun 2000
    Instrumental in the launch, design, branding and development of three niche book catalogs: The aptly named, Mysteries By Mail, catered to devotees of the mystery genre; Manderley, The Catalog for Romance Readers; and The Bargain Book Warehouse which specialized in the overstock and remainder markets, bringing bargain fiction and non-fiction to thousands of voracious readers. In 1995, each catalog had its own representative website and domain. Tasked with creating RFP, vendor search, vetting, selection, supervision and implementation of fully-enabled SQL based e-commerce website bringing all three unique catalogs under the domain of 1bookstreet.com. Also responsible for expansion to subsequent niche categories including, biographies, history, science fiction, horror and cooking. Early adopter of comparison shopping technology, datafeeds and SEO as ways to reach new customers at greatly reduced costs, resulting in improved ROI compared to traditional direct marketing methods.
  • Bailey'S, Inc.
    Marketing Manager
    Bailey'S, Inc. 1989 - 1992
    Woodland, California, Us
  • Jameco Electronics
    Assistant Marketing Manager
    Jameco Electronics 1986 - 1989
    Belmont, California, Us

John Conroy Skills

Ppc Cpc Cse Multi Channel Marketing E Commerce Seo Google Adwords Comparison Shopping Engines Marketing Copywriting Advertising Direct Marketing Web Analytics Online Marketing Public Relations Management Newsletters Brand Management Email Marketing Direct Mail Lead Generation Sem Google Analytics Online Advertising Customer Acquisition Web Marketing Mobile Marketing Interactive Marketing Affiliate Marketing Database Marketing Omniture Conversion Optimization Digital Marketing Integrated Marketing Landing Page Optimization Analytics Content Marketing Market Planning Search Advertising Online Lead Generation Search Engine Marketing Search Engine Optimization Pay Per Click

John Conroy Education Details

  • University Of San Francisco
    University Of San Francisco
    Information Systems Management
  • Cañada College
    Cañada College
    Business Management
  • Hillsdale High School
    Hillsdale High School

Frequently Asked Questions about John Conroy

What company does John Conroy work for?

John Conroy works for University Of California, Davis

What is John Conroy's role at the current company?

John Conroy's current role is Director of Marketing and Communications, UC Davis Stores | Campus Recreation | Memorial Union.

What is John Conroy's email address?

John Conroy's email address is jc****@****vis.edu

What is John Conroy's direct phone number?

John Conroy's direct phone number is +153066*****

What schools did John Conroy attend?

John Conroy attended University Of San Francisco, Cañada College, Hillsdale High School.

What skills is John Conroy known for?

John Conroy has skills like Ppc, Cpc, Cse, Multi Channel Marketing, E Commerce, Seo, Google Adwords, Comparison Shopping Engines, Marketing, Copywriting, Advertising, Direct Marketing.

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