John Rodriguez (J-Ro) Email & Phone Number

San Francisco, Ca, Us

San Francisco, Ca, Us

Multiple early stage technology startup brand and communications design. Product marketing strategy, messaging, and outreach including Swivl, Sphero, PLAiR, Simple.TV, Connected Data, Extreme Reality, Tawkon, Red Karaoke, Gifties, Findables, Magisto, ArcSoft, Meta Watch, Lumafit, Printoo, Ziphius, Mozilla / Matchstick, hiku, Kube, Electric Imp, Foundry, Silk Labs, LG Electronics (Acanvas), SAP.iO and others.PRODUCT MARKETING | BRANDING & POSITIONINGBrand and communications design. Branding and positioning. Internal and external messaging. Media relations, placement, and management. Audience studies.CAMPAIGN MANAGEMENT & IMPLEMENTATIONGTM campaign strategy and execution. Concept to launch (Including funding strategy) to commercialization and channel. Social media. Paid and earned media. BUSINESS & PROSPECT DEVELOPMENTMarket research and analysis. Beta and field market testing. Client representation. Fundraising.DEMAND GENERATION | EVENT & DIRECT MARKETINGEvent strategy, planning and production. Founder of the annual SXSW Hardware House, an official CE event at SXSW Interactive in Austin, TX. PROJECT MANAGEMENT | MULTI-MEDIA PRODUCTIONVideo, print, and web from concept to completion.

Austin, Tx, Us

Serving on the advisory board for the SXSW Interactive conference with a focus on brand marketing, consumer electronics, VC fundraising, emerging technology, innovation, and other entrepreneurial topics.

Austin, Tx, Us

Marketing and public relations oversight duties for all elements of the conference and festival. -Regional, national and international marketing including digital, radio, television, satellite television (DirecTV) - Negotiated and managed 300K plus in advertising budgets including creative.- Creative production and promotion for crowd sourced contest culminating in a series of spots, bumpers and trailers for all aspects of the festival.- Public relations strategy, execution and media seeding including CBS's "The Price Is Right." - Community relations outreach with local universities, national non-profits and local businesses.- Brand management, stewardship, and research.- Business and prospect development.- Street level marketing and campaign management. - Architect of multiple campaigns including mobile, web, print, and POS for awareness and lead generation. - Commissioned a comprehensive sustainability analysis meant to reduce overall environmental footprint for the conference and festival.

Santa Clara, California, Us

Building good vibes & tribes at Visva. Leading brand and product marketing, brand strategy and positioning, innovation, digital marketing campaigns, creative production, UX, social, product customization and personalization, fundraising, press relations, events etc etc

San Francisco, California, Us

Marketing EIR for SAP.iO's Foundry program. Focused on brand and product marketing advisement for startups who can leverage SAP’s data, APIs, and technologies.

Austin, Tx, Us

Marketing strategy and execution. Internal and external marketing communications for brand visibility and market share growth. Public and community relations outreach. Event and direct marketing. - Created an ongoing event featuring Austin area technology startups. http://www.atxstartupcrawl.com/- Implemented a revenue generating affiliate email marketing program via millions of Gmail, Yahoo, and AOL subscribers.

Marketing and business strategy for kids band and television show.Created swag, assets, and built an alternate reality teen social network app with ning.com.

Round Rock, Texas, Us

Designing, marketing, and activation for a national music and technology tour for the Dell Lounge.-Experiential event branding to increase/create awareness.-Artist development via interactive portal - Dell Lounge.com-Set-up retail tie-in via Guitar Center in 13 locations.

Marketing initiatives for start-up regional television network. Set-up monthly Live Music Series. PSA production for city of Austin and private initiatives like Gibson Guitar including GuitarTown. Video, print and copy from concept to completion. Branding strategy. Public and community relations. Event and Guerilla Marketing. Contract Negotiation.

San Marcos, Tx, Us

Business operations / Marketing. Access channel production. Content distribution. Regional marketing initiatives. Video, print and copy from concept to completion. Community relations event planning and execution. Branding and target market strategy and execution. Implemented and managed multi-outlet access channel playback system for city of Austin including Austin Music Network. Implemented and managed multi-city SMS and email for installation techs and corporate collections. Negotiated and activated multi-year Technology Partnership with South By Southwest. (SXSW)

Austin, Tx, Us

Film Venue Staff Manager. Staff training for 200-plus film fest volunteers. Trouble shooting festival events. Review films from around the world. Pre-selection committee from 1998 to 2006.

Regional marketing. Product demonstrations and display design. Event coordination. Trade show design and implementation. Branding strategy. Video, print and copy from concept to completion. Coordinated tour at Green Festivals in Austin and San Francisco. Negotiated apparel deal with South by Southwest. (SXSW)

Department head. Local and regional marketing support. Fulfillment Logistics. Troubleshooting client accounts. Oracle implementation and Super User. Database management.

Advertising/ Mass Comm

Radio And Television Coursework

Education record