President And Chief Data Scientist
CurrentI founded this boutique big data analytics consultancy partnering with my ex-colleagues from Yesmail Interactive where I was VP Analytics and VP Engineering. Our internationally distributed engineering team focuses on building big data and cloud infrastructure solutions, plus analytics for web and mobile apps. I led the team to successfully deliver data-driven marketing solutions for leading companies including Corus Entertainment, A&E Networks, Cirque du Soleill, AcquireWeb, Digital First Media, Learning Care Group, and the Sundance Festival.Some of my key achievements include:• Responsible for all business development and brought in all major clients/projects and managed all client relationship • Architected and integrated Krux data management platform (DMP), Gigya single sign on (SSO), Tealium tag management, Adobe web analytics and Salesforce CRM solutions for major companies • Designed a big data analytics and BI solution using Hadoop/Hbase and JasperSoft BI for intelligent and “situational aware” ad targeting for an e-commerce platform• Created a multi-channel marketing platform leveraging data from web analytics, email, social network, online surveys, point of sale systems, and demographics to build a Customer Master Profile using Databricks Spark (Python and Scala) • Designed and developed sophisticated data models to predict customer loyalty based on engagement data from multiple sources, both legacy and web/social• Advised on a multi-instance redundant and scalable Magento e-commerce platform hosted at Amazon Web Services using OpsWorks, ElasticSearch, RDS, Cloudfront CDN, Google Analytics and integration with social networks and payment gateways• Built, managed and motivated a technology team with members in Canada, US and China, and implemented a successful and repeatable Agile development process• Provided vision for all technical aspects of the startup’s go to market strategy, and participated in the seed round funding process