John Edson Email & Phone Number

New York City Metropolitan Area

- Implemented Paid Search, Social, & Video Ad Campaigns for Youtube Channel Cool School- Led the marketing and audience development of kids programming that reaches 25 Million Viewers monthly & 1.3 Million Subscribers, through overseeing and providing cohesive strategy between content recommendations, organic optimizations, and multiple social channels- Scaled brand significantly: 428% Increase in Viewership, 600% Increase in Watch Time,397% Increase in Subscribers- Aided in our expansion into new revenue streams, merchandising, sales conversions through the launch of our first book series, mobile apps, and toy licensingClient Projects:- Video marketing strategist and consultant for publishers such as Spongebob Squarepants, Thomas the Tank Engine and Dreamworks with a combined subscribership of 3.5 Million viewers - Successfully implemented advertising methods to meet timely goals i.e. 200K – 400K new views per week or significant subscriber/follower lift, such as a 200 - 300% increase- Presented findings to clients in weekly, monthly, and ad hoc reporting, indicating increased fan base, expanded consumer market, and optimization insightsAwards Include: FOX KIDS – DANCE SQUAD | 2020 : Best Web/App Series—Branded (KIDSCREEN AWARDS)DREAMWORKS – THAT’S THE SPIRIT! | 2019 : BEST WEB SERIES (KIDSCREEN AWARDS)DREAMWORKS – THAT’S THE SPIRIT! | 2018 : BEST MARKETING CAMPAIGN (CYNOPSIS AWARDS)DRIVER DIGITAL – COOL SCHOOL | 2017, 2018 : BEST YT CHANNEL (CYNOPSIS AWARDS)

Greater New York City Area

New York City Metropolitan Area

- Optimized the packaging and rollout of YouTube content to coincide with debut of linear series “Retro Report on PBS”- Promoted 50+ videos in Q4 2019 through paid and organic tactics to maximize exposure - Advised best practices to increase platform understanding and performance (thumbnail design, SEO copywriting, trend analysis, social traffic, etc.)

New York City Metropolitan Area

- Researched changing popularity of digital media properties of several TV networks- Normalized a vast amount of data into concise reports detailing internet traffic as well as show and clip popularity - Demonstrated great bookkeeping skills in accounting for several view count and audience retention reports

- Facilitated in the maintenance of Frederator’s Youtube programming on ChannelFrederator and CartoonHangover - Accumulated a list of talented animators and writers for partnership consideration with Frederator - Advised the appeal and marketability of existing partners in the constantly evolving digital media landscape - Studied successful social media strategies implemented to strengthen online presence and community

- Read a multitude of screenplays and unpublished manuscripts, evaluating projects and future investments- Aided in facilitating a number of business deals, interacting exclusively with both film and publishing houses- Worked alongside industry professionals responsible for memorable children’s programming and book adaptations, such as The Magic School Bus, Ella Enchanted, and Tuck Everlasting

-Contacted and scheduled 600+ clients during an ongoing 4 month period, to aide them in filing 2013 tax return - Exhibited a calm, knowledgeable demeanor, reassuring clients through this occasionally hectic process- Maintained general office duties, ensuring that all materials were stocked and everything ran smoothly

Greater New York City Area

- assisted in several screening projects for the studio, aided in meetings, and acted as phone receptionist- wrote coverage for a number of scripts, evaluating if they fit Big Beach’s collection of acclaimed films, such as Little Miss Sunshine, Our Idiot Brother, and Safety Not Guaranteed

- Screened candidates for receiving film funding from Tribeca All Access and the Alfred P. Sloan foundation- Wrote coverage for potential candidates, following the Institute’s message of social change and improvement- Aided and took part in several events during the 2012 Tribeca Film Festival

- Worked alongside literary agent Katherine Ortiz in editing several Young Adult manuscripts- Attended conferences discussing new methods of marketing in publishing, specifically in e-books

- Assisted faculty and staff resolving problems with various software and hardware- Demonstrated technical skill and understanding of computer science and digital technology

Fordham University

- Covered issues concerning campus life for a nationally acclaimed publication- Interviewed influential figures, such as Dennis Crowley, CEO of foursquare

- Edited footage on both PC and Mac, focusing on children's cartoon shows- Storyboarded scripts for films and interactive media programs- Researched through networking the market value of future projects