Senior Marketing Executive
CurrentI work together with the Marketing team to plan and execute B2B marketing strategies and campaigns with lead growth and generation goals as well as expansion of existing target market, exploration of new emerging segments and coordination with various stakeholders from outside Malaysia for branding and marketing efforts.Some of our greatest achievements was the introduction our flagship product(s), brand and services on an international scale, showcasing our business capabilities and solution-ideation to various businesses in South East Asia and beyond, which enabled our business development team to explore and secured new client sections from outside the real estate industry, including banking and finance, government bodies, educational institutes, investment firms and retailers.Other responsibilities during tenure include:• Digital Marketing Campaign management and coordination• B2B Marketing Campaign coordination and planning• On-ground Events coordination and planning• Events and sponsorship collaboration, coordination and execution • Cross departmental coordination for existing/future Marketing Campaigns• EDM Template creation and dissemination• Vendor coordination and management for task execution• Merchandise sourcing, procurement, coordination and management for Marketing and Branding