John Clark Email & Phone Number

Kyabram, Victoria, Australia

Melbourne, Australia

Specialising in embedded C suite executive positions, that provide management solutions for organisations seeking to commercialise and successfully operate their assets, in the event/venue/entertainment and sport industries.Consultancy Roles:City of Stonnington: Developed project management plan for the design, build and management of a $40m mixed use recreational facilityEden Park New Zealand: Developed and implemented strategic commercialisation strategy that increase event days by 50% and an additional $3m nzd paYas Marina Island Abu Dhabi: Developed an Event Utilisation strategy that led to a 12 month calendar of local, regional and international events Elite training facility: Developed a masterplan and feasibility for a $30m mixed-use elite training facility on NSW central coast

535 Bourke Street Melbourne

Key Achievements- Lead and delivered transformation and realignment of the Commercial Directorate from a stand-alone business unit into a multi-faceted profit centre- Delivered the integration of 10 sites covering 5 key profit streams into a single Commercial DirectorateAddressed structural, functional, and cultural challenges within existing commercial teams, through a period of intense uncertainty caused by the 19/20 bushfires and COVID19- Developed and commenced implementation of the Commercial Strategy and Refresh to grow revenue from $17.3m to $44.6m by FY23- Supported development of 2020 and 2021 business cases that led to $180m+ investment by Victorian Government in the Parks Victoria estate and ongoing funding of SPV positions- Oversaw development of the first activity-based P&L budget for the Commercial Directorate, for FY22- Delivered $55m Sporting Asset Master Plan upgrade for Albert Park ($5m year 1) - Tower Hill Reserve Strategic Masterplan and Business Case: $400k- You Yangs Regional Park Strategic Masterplan and Business Case: $250k

Hawthorn Australia

Rail Safety Systems (RSS) is a research and development company that is focused on developing sophisticated and highly engineered safety systems for the rail and road market. Rail Safety Systems grew out of OmNet Pty Ltd.I was invited back by the new owners of RSS to help establish the new company, with a particular emphasis on customer and stakeholder management and business development.Key Responsibilities:• Customer/Government Stakeholder Relations – liaising personally with key stakeholders to negotiate and build strategic relationships• Develop and implement corporate governance and operational policies and procedures.• Develop and implement a strategic plan for communications and public relations.• Strategic Planning for business growth and market maximisation.• Facilities ManagementKey Achievementso Working with QR to achieve policy outcomes of ‘Zero Harm’ at rural and regional rail crossings and an efficient integrated rail service that benefits the community. o Developed and implemented community engagement strategy in conjunction with QR and Qld Govt that has favourably positioned RSS’ rail crossing system in the minds of the community.• Re-established and developing of relationships with various state rail and Government authorities.• Implemented corporate governance and operational policies and procedures for RSS.

Scoresby

In this role I am accountable for strategic planning for business growth and market maximisation. This includes budget/forecasting, creating staffing structures, policies and management of employees, facilities management, supply chain management, R&D. I also manage customer/government relations by liaising personally with key stakeholders to negotiate and build strategic relationships.Key Achievements:- Joined OmNet to develop innovations created through research and development. Built the commercial structures and support to allow the organisation to maximise potential and commercialised the start-up organisation within three years.- Implemented and drove a Capital Raising programme that has to date raised $6 million. The second capital raising programme ($10M) just implemented to facilitate production roll out.- Through directly approaching and engaging key stakeholders, I succeeded in negotiating a $5m sale of LED Tri-vision sight screen product to Cricket Australia. Currently negotiating with Cricket England for the sale into the English market.- Developed strategy and co-ordinated successful trial with Queensland Rail for sale of Active to Passive Rail Crossing signage system.

Albert Park

In this role I was responsible for developing and growing the commercial sport business, both domestic and international, for CCA. This was a new service offer into new markets for CCA. Global Business Development Manager for CCA answering to the Global Service Line Leader for Commercial Advisory to grow the commercial consulting business for Coffey.Key Achievements:- Developed the strategy to grow a new commercial service offering and integrate this into the existing business. Strategy included market review, competitor analysis, gap analysis and entry strategy.- Developed the market entry strategy for Coffey Sport into the Middle East and Europe.- Developed a strategic commercialisation strategy for Eden Park (New Zealand’s premier sports stadium and host of the 2011 Rugby World Cup Final) that identified the most viable and sustainable approach to maximising stadium commercial returns. This strategy will increase events by 50% and increase commercial return to Eden Park by $3M per annum. - Developed a master plan and feasibility for a $30M mixed-use development that included club operations, a feasibility study for a hotel and elite soccer stadium. This approved master plan was successful in receiving $10M grant from Federal Government.

Melbourne Australia

In this role I was responsible for the generation of all revenue for Tennis Australia (excluding investment income) across all the revenue business units of Broadcast, Sponsorship, Ticketing, Corporate Hospitality and Merchandise.I developed, analysed, and delivered an annual revenue budget of $125M, generating a net return of $94M. The budget increased from $90M in the first year to $125M in my third year.Key Achievements:- Exceeded budget by at least 10% every year whilst ensuring that expenses were kept within budget- Actively developed and implemented tactical commercial partner marketing activation strategies for Asia for key Australian Open partners (Kia Motors, Rolex, Lacoste, ANZ Bank and Wilson)- Conceived, developed and implemented AO’s first ever integrated broadcast media strategy which delivered gains including an increased domestic broadcast rights fees from $10M to $20M, increased international broadcast rights fees from $8M to $18M, achieved annual audience growth of 15% to 20M unique viewers, and revenue from digital broadcast medium increased by over 200%. - Drove increased ticket revenue from $28M to $32M over three years - Increased corporate hospitality revenue from $16M to $19.5M over three years, through the introduction of new hospitality packages, elimination of underperforming packages and repricing of remaining packages- Increased sponsorship revenue by 54% in my first 18 months of the role

Melbourne Cricket Ground

As a member of the senior management team, I was responsible for the generation of MCC commercial revenue across the business units of Sponsorship, Advertising, Supply Rights, Corporate Hospitality and Merchandise and promotion of the National Sports Museum.I initiated, developed and implemented the marketing strategy to promote the MCG as a premier sporting destination, and grow the National Sports Museum to attract 200,000 visitors annually outside of match days. Developing the MCG’s first commercial strategy was a highlight of my tenure, resulting in many positive outcomes.During my time at the MCC, I was promoted from Corporate Marketing & Sponsorship Manager to Marketing Manager, and finally to my role as General Manager – Commercial in 2001.Key Achievements:- Analysed, developed and delivered annual revenue budget of $30M, generating a net return of $19.7M- Doubled revenue budget from $15M to $30M over seven years- Negotiated long term commercial deals to the value of $100M.- Increased merchandise revenue by 100% to $250,000 through renegotiation of the merchandising and licensing arrangements

Melbourne Australia

SKIING AUSTRALIA LTD.Commercial Manager/Marketing ManagerGoverning body for the sport of snow skiing and snowboarding in Australia.Reported to the Chief Executive Officer and was responsible for the commercial budget of $1.2M.SNOW SPORTS VICTORIAProject ManagerGoverning Body for the sport Snow skiing and snowboarding in Victoria.Reporting to the Executive Director and responsible for a budget of $250,000.KOYUNA STUDGeneral ManagerKoyuna Stud (family business) had an annual operating budget of $1M. Koyuna Stud was a 450-hectare mixed agri business specialising in dairy and beef production and horse breeding.

Bachelor Of Commerce (B.Com.), Sport Management And Marketing, Distinction

Education record