John Clements Email & Phone Number

England, United Kingdom

Wolverhampton, Gb

Leading an extraordinary team as we market the broadest portfolio of leading beers in the UK including:Globally recognised lagers including Carlsberg, San Miguel, Estrella Damm, Birrificio Angelo Poretti and Kirin Ichiban.A huge selection of National and Local Ales, led by Hobgoblin, Marston’s, Wainwright and Tetley’s.Plus stunning craft and specialty beers from Erdinger, Brooklyn, Shipyard and London Fields Brewery.

Wolverhampton, West Midlands, Gb

Reporting to the MD, to drive commercial value through the complete marketing mix in the UK’s leading brewing and brand building beer company.Accountable for 4 main areas: - Consumer Marketing: My team translate disparate data, insight and research in to compelling category solutions for retailers and internal brand owners. They own the business pipeline of NPD which has been at the forefront of key innovations in recent years. - Brand Marketing: Strategy and execution for brands operated under license by Marston's including premium, market beating brands Estrella Damm, Shipyard, Warsteiner, Founder's, Kirin Ichiban, Kingstone Press, Erdinger and Friels. Accountable for the commercial and marketing plans working collaboratively with global brand owners.-Cockburn & Campbell Wine Merchants: Bringing a fresh approach to Wines and Spirits in the UK’s oldest wine merchant. Accountable for the strategy, brand, range and sales team. Outperforming the market in both Wines and Spirits. - Customer Marketing: Marrying the customer agenda to brand ambitions to drive compelling activity in store, pubs and restaurants from large grocers to the smallest pubs. Responsible for POS procurement and management, SAP master data and SKU lifecycle management.

Bedford, England, Gb

Proud to lead a team of sales professionals who are passionate about the beer we brew, across all On Trade Channels.Our brewery in Bedford produces some of the nation’s favourite ale ranges from the well-loved Bombardier, Young’s, Courage and McEwan’s ranges through to our quirky brews such as Banana Bread Beer and Double Chocolate Stout. Incorporating tastes from around the world into our portfolio we also brew premium Japanese lager Kirin Ichiban, and distribute the “beer of Barcelona” Estrella Damm in the UK.All of our UK pubs are also supplied with the finest vintages by Cockburn & Campbell, our wine division.As our business in Scotland goes from strength to strength, we’ve also established a dedicated Scottish division, McEwan’s Beer Company which is part of the Charles Wells family and based in Edinburgh.

Bedford, England, Gb

Project management: Delivered a review of the Wine Business and developed the strategy and implementation of the ongoing offer. Delivered additional business support in coaching a Field Sales Function.

Syston, England, Gb

A key member of the Flogas board, with the purpose of developing the vision, strategy and execution of the business plan across the Sales, Marketing and Customer Service functions (c115 heads). Board sponsor of 5 strategic change programmes ranging from innovative sector development to organic growth initiatives. Delivered record new business (12% of total sales) and market share gains in two B2B sales channels. Led a turnaround in the B2C channel. Established a leadership position in the Liquid Natural Gas sector and integrated two renewables businesses. Delivered via 4 heads of sales and c.50 National/Regional account managers.Key Marketing achievements include; a rebrand, built from comprehensive customer insight that led to an improved customer experience measured through NPS. An innovative B2B pricing mechanic to improve margins in the largest channel. An overhaul of the on line proposition that grew B2C online transactions by 450%. Led the Customer Contact Centre (40 heads). Improved talk time by 88% through process improvement and automation. Introduced Quality Control audits to improve the customer experience and employee capability. Accountable for the back office team and led transformational change via improved IT, resulting in the redeployment/reduction of heads. Improved Employee Engagement by 5% ahead of the rest of the business. Achieved through a focus on two-way communication, people development and technology. Engagement of direct reports grew 28%.

Chicago, Illinois, Us

Creation of a new function to lead the UK business through a 3-year culture and business change programme to deliver a competitive USP through world class sales and marketing, reward structures and operating models.Accountable to drive best in class performance across the following disciplines: HR, Field Sales Management, National Accounts, Wholesale Management, Pricing & Revenue, Customer Marketing, Brands Marketing.Delivery of a successful pilot and road map for the business, working closely with colleagues in Europe and Canada to drive best practise and shared learning.Pilot delivered an improvement in efficiency through tight territory planning with 18% of heads delivering 32% of the customer visits. Over performance of volume v control group and improvement of customer satisfaction (through NPS) of 81%. Significant improvements made to volumes, pricing relativities, brand execution and retailing standards.

Chicago, Illinois, Us

Developed a sales strategy of Building Executional Excellence in Retail (BEER), to amaze customers and drive profitable growth for Molson Coors through highly motivated, knowledgeable and passionate BEER Champions. Accountable for the performance and development of +120 people. Improved performance for 9 consecutive quarters through training, motivation, clarity of purpose and an ‘I will deliver’ culture. £3.1m upside of new distribution delivered and rate of sale improvements of £1.9m in the Out of Home channel. Distribution run rate up 239% YOY Improved ROI by 430% through Multiple Grocers and Convenience. Delivered £5.3m incremental RSV through clear interventions maximising the return on every visit. 35,000 Non-paid for features delivered.Promoted +30 people to various sales, marketing or leadership roles. Delivered significantly higher than company benchmark employee engagement scores in 19 out of 20 metrics.

Chicago, Illinois, Us

Directed the highest profile customer account to deliver value growth and ahead of market volume performance for two consecutive years. 9% over profit target.Became the go-to account director to launch innovation and new product development. Added 1,500+ new distribution points of portfolio brands. Customer satisfaction ranking moved from 17th to 3rd of 20 suppliers. Directed Different World Drinks; 14 Beer Champions to seed premium brands in to high-end bars. Reversed a loss making function to deliver profit prior to absorbing in to a broader field sales function. Key member of a discreet team tasked to re-structure the entire commercial function and the end-to-end GTM process. (Commercial One Way)

Member of the Business Exec and responsible for the full marketing mix including insight, brand, CRM, in-store activation, food and drink category development, customer service and outbound sales. Delivered 2 years of like for like growth for Walkabout. Trebled on-line ticket sales for Jongleurs to over 50% of total sales.Developed consumer insight as the catalyst of Business change. Full responsibility of all brand plans including Jongleurs, Walkabout, Risa and Old Orleans. Equally involved in the tactical sales promotions calendar and industry leading PR plan. Re-branding of Risa bars to provide better environments and service standards for target 18-24 female consumers. 43% sales growth from the food category.Introduced over 50 new drinks to the brand, which delivered more than 40% of total sales. Delivered more relevant consumer ‘experiences’. Secured the rights to stage ‘Big Brother Live’. The first retailer to bring reality TV to the high street.

Contributed to the strategy and execution of the ‘inspiring service’ culture change programme across all business divisions and central support functions. Clear focus on service, customer engagement and efficiency to deliver improved profit in consecutive years (10% in 2002 & 8.5% in 2003).Yielded an additional £22m margin from drinks category by driving key areas of opportunity. Achieved through consumer focused purchasing deals, category management and margin enhancing merchandising tools.Generated third party marketing/sponsorship revenue, through strategic supplier partnerships, which increased investment from £3.2m to £6m. Added commerciality to the marketing function by implementing streamlined processes; balancing creativity, financial accountability and social responsibility.Managed internal communications from strategy to implementation. Including the direction of conference content and production, event management, briefings and the in-house magazine to 30,000 staff.