I get stuff done for clients and businesses through my extensive experience in the Consumer Goods industry as a Consultant, Leader of Sales Teams, Project Teams and as a leader of Change.My expertise lies in delivering Change by finding the Why and the What for the people involved in delivering the change. I can quickly understand Client’s needs and develop pragmatic and implementable solutions that drive growth and ROI. I use my experience in Revenue Management to encourage an investment mindset and culture, with a particular focus on promotions and investments with customers. I understand how retailers and customers work and build Customer Business Plans, Processes and ways of working that improve the effectiveness of Clients’ business and relationships with Customers. I am an accredited and practicing Executive Coach with a Practitioner Diploma and accreditation from the AOEC (Academy of Executive Coaching), working with industry leaders across multiple categories. I also build capabilities in Commercial and Sales teams enabling the solutions he develops to stick, by improving the overall capability of Client’s teams.Prior ExperienceI have just completed a near 3 year Contract with Unilever where I delivered a multi £m digital transformation project delivering an integrated Customer Business Planning System and an outsourced operational sales set of processes. Prior to that I was a Partner at The Partnering Group, a Global Consultancy focused on helping Suppliers and Retailers build growth solutions where I helped Clients in Customer Development and Growth Strategy projects, Category Vision development, Training and Revenue Management.I previously spent 27 years with Unilever in senior Sales and Marketing leadership roles. I was a Director in the Global Revenue Management team focussing on Promotions and Customer Investment. I led the Customer Development Operations (MS&P) team in the UK for many years developing Revenue Management solutions, key Customer Development processes and building the capability of the UK Sales team. I also led the Convenience Channel in the UK and worked with most of the leading retailers in the UK as a Customer Director. Experienced Non Executive Director serving on the GS1 UK Supervisory Board for 7 years.Insightful and thoughtful with an authentic approach that quickly builds trust in others and with a pragmatic approach that makes things happen.My e mail address is macfarlanes86@gmail.com if you want to get in touch directly.