ADLANTIC is a brand and performance marketing agency. We use data and marketing skills to help clients build brands and run marketing campaigns that achieve results. My key responsibilities include day to day running of business, managing agency teams, and directing exciting client marketing campaigns.Sectors: of marketing expertise include Tech, SaaS, Finance (FinTech), Education (EdTech), Data Privacy (RegTech), Insurance (InsurTech), Government (CivTech).Typical clients resemble well capitalized start-ups, and established companies building 'disruptor' brands.

The financial cost of global illiteracy is estimated to be £800bn. 750 million adults and 600 million youths (two-thirds of them women) need to learn English not simply for self-improvement, but as aneconomic necessity. Klik2Learn have developed a cutting-edge LMS platform and pedagogy-driven content to teach English. Klik2Learn is the new way to learn.

GIGLY is an innovative, free to use, data platform that helps gig workers gain credit while working in the gig economy. As a start-up operating in the FinTech space, we leverage workers data and financial capability profiling to help giggers gain the credit they deserve. As CEO at GIGLY, I'm responsible for building a technical data platform, partnering with financial profiling vendors, forming relationships with lenders and financial service providers, and Investor relations. In addition to setting strategic direction at GIGLY, my responsibilities also include marketing, namely managing our digital presence, PR and our lead generation efforts.As a technology evangelist and futurist, i founded GIGLY to reflect the changing nature of today’s workplace and workforce, and specifically to ensure those without formal employment roles gain the credit they need and deserve.

Developed a Supply-side platform (SSP) to connect 'expert' publishers to multiple demand sources at the same time in a programmatic marketplace. SSPs provide the technology and resources enabling publishers to aggregate, consolidate, and manage their demand sources. Publishers set brand safety guidelines, categories, and pricing.

Senior MarTech Consultant working with large brands and tech vendors implementing enterprise-level MarTech solutions to provide decentralised and automated marketing capabilities to distributed marketing teams. Contractor position taken due to restrictive covenants imposed from successful exit of previous company (Connecti). - Advised product development teams on scope of technology build.- Supported marketing teams to deploy software launch campaigns to customers (internal / external). - Devised SaaS pricing strategies and trained sales teams to help support SaaS sales campaigns.

Developed technical marketing systems and software (MarTech) for large corporate clients to better manage brand via the channel. Ongoing version release of enterprise level brand management software.Increased software & service sales revenues to circa £1.25 million per year, while gaining leading status within UK and European marketing automation software sector. System software awarded domestic & international industry accolades.Secured and account directed corporate client users, including Toyota GB Plc, RWE, Thames Water.Built channel partnerships with complementary IT & Marketing organisations to generate growth in target vertical and horizontal markets, including Adobe, SUN, Oracle, Ad fast and key UK Ad Agencies