John Monson Email & Phone Number

Portland, Oregon Metropolitan Area

Portland, Oregon Metropolitan Area

Build effective go-to-market brand strategies that achieve business objectives. Manage multichannel brand campaigns and communication initiatives. Collaborate with stakeholders, channel managers, agency partners and vendors to increase brand awareness and affinity. Also a member of CommunityFirst Champions, driving community engagement by organizing.

Remote

Social media marketing lead for Givelify, the world's most trusted and widely used online giving platform and mobile donation app. Identified, created and managed strategy, content and campaigns to drive engagement, brand health and performance metrics. Aligned with leadership on furthering brand awareness, communication and advocacy. Integral part of the.

Remote

Managed customer experience and loyalty campaigns for the international educational tours product (EF Educational Tours) and North American educational tours product (EF Explore America) as the company prepared for a safe return to travel with COVID-19 precautions. Collaborated with growth operations, brand development, marketing operations, creative and.

Greater Nashville Area, TN

• Led strategic discussions and brought new ideas to clients on a regular basis. Supervised and mentored two direct reports. Collaborated with strategists, creative teams and brand managers to create smart, innovative.
• Served as social lead for CITGO, Tennessee Lottery, Logan's Roadhouse, Mystik Lubricants and FN America, advancing strategic direction, creative content and engagement rates.
• Contributed to Logan's Roadhouse's first positive sales year in seven years.
• Part of the pitch team that won the Nashville Soccer Club (MLS) account.

Greater Nashville Area, TN

Managed Cracker Barrel's retail content calendar and created engaging copy for social media posts and emails. Coordinated A/B testing for emails. Analyzed quantitative and qualitative social data, generated monthly reports and provided insights and recommendations for improvement. Also produced social reports for Explore Georgia.

Greater Nashville Area, TN

• Ensured brand and social consistency across platforms and departments. Frequently evaluated best practices for fan engagement, processes and efficiency. Managed paid social and integrated campaigns, analytics and.
• Founded CMT social media team and increased fan footprint to 15 million.
• Established and continually evolved CMT voice, style guide and editorial calendars.
• Developed and executed social strategy for brand, shows (e.g., CMT Music Awards and Nashville) and channel initiatives (e.g., CMT on Tour, CMT Next Women of Country and CMT One Country).

Greater Nashville Area, TN

Led activations at festivals ranging from 50,000 to 250,000 attendees. Negotiated event contracts and managed budgets. Collaborated with CMT creative team, vendors and festival managers. Evaluated events and generated detailed recaps. Trained, supervised and mentored touring coordinators and interns.

Greater Nashville Area, TN

Brand ambassador on national tour of concerts, fairs and festivals. Logistical set-up, onsite management and evaluation of events. Trained and advised new coordinators during second year of employment.

Greater Philadelphia Area

Strategized and implemented all public, media and community relations activities for a first-year professional basketball team. Wrote and distributed press releases, planned news conferences and executed community outreach programs. Supplied content for website, organized the kids club and assisted with team tryouts.

Reno, Nevada, United States

Assisted in planning and executing events and promotions. Worked with local businesses to obtain contacts and maximize football ticket sales. Performed organizational and administrative tasks.