Ceo And Co-Founder
CurrentVuePlanner® is the leading technology for the delivery of contextual, transparent, and data-driven YouTube advertising. VuePlanner® optimizes brand performance on the world’s largest video platform.
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@giantmedia.com
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8 phones found area 917, 203, 212, 615, 240, 646, and 310
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John Cobb is listed as CEO and Co-Founder, VuePlanner® | Advertising Senior Executive | Contextual Targeting Leader | Data-Driven Targeting Innovator at VuePlanner, based in Los Angeles Metropolitan Area, United States. AeroLeads shows a work email signal at giantmedia.com, phone signal with area code 917, 203, 212, 615, 240, 646, 310, and a matched LinkedIn profile for John Cobb.
John Cobb previously worked as CEO and Co-Founder at Vueplanner and Chief Executive Officer at Giant Media. John Cobb studied at Ithaca College.
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John Cobb is the CEO of Giant Media and the CEO and co-founder of VuePlanner®, a leading technology for contextual, data-driven targeting on the YouTube platform. With extensive experience managing large-scale multi-media companies and divisions, leading company sales and acquisitions, creating and revitalizing brands, and launching successful new business units, John has an expansive track record of enhancing enterprise value. John’s strategic leadership and deep understanding of multiple media platforms and advertising technologies have enabled Giant Media to deliver specialized solutions and support to advertisers and their agencies in the execution of contextually relevant video campaigns. Giant Media’s services include the utilization of VuePlanner®, a proprietary, AI-powered, insight-driven tool for buying brand-suitable, contextually relevant video across YouTube.His specialties include:- Understanding multiple media platforms, including digital, print, mobile, tablet and events- Leading the sale and acquisition of multiple companies- Specializing in strategic partnerships with a variety of media and mass media companies- Utilizing metrics management to drive revenue, profitability and operational efficiency- Managing of operating units and business strategy including brand expansion, restructuring, acquisitions and licensing- Launching brand sites and growing digital revenue in multiple market segments- Creating content marketing platforms that help increase engagement and revenue- Executing digital display, video, and programmatic advertising.Prior to these roles, John was President and COO of FEXY brands where he oversaw the execution of digital consumer properties, video production services, and proprietary SaaS solutions. Before that, he was the CEO of PGOA Media and transitioned PGOA Media to a new digital media and custom content company focused on food, health, parenting, finance. He developed a full range of innovative digital and social strategies to grow revenue, increased audience and partner engagement, and expand the brands’ social ecosystem. He has over twenty years of experience in the automotive industry and over ten years of experience leading digital media teams.
Listed skills include Digital Media, Digital Marketing, Advertising, Online Advertising, and 46 others.
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Los Angeles, California, Us
VuePlanner® is the leading technology for the delivery of contextual, transparent, and data-driven YouTube advertising. VuePlanner® optimizes brand performance on the world’s largest video platform.
Los Angeles, California, Us
Giant Media is a media and technology company that provides advertisers and their agencies specialized support to deliver contextually relevant video campaigns. Our solutions span digital platforms and include both full and self-service utilization of VuePlanner®, a proprietary, AI-powered, insight-driven tool for buying brand-suitable, contextually relevant video across YouTube. This technology enables us to ingest, analyze, categorize and score the content and context of videos, helping brands get closer to the audiences they want to reach with the right message, at the right time. Giant Media has offices in Los Angeles, New York, Chicago, and Kansas City. For more information on Giant Media, visit www.giantmedia.com
Shelton, Ct, Us
BPA Worldwide, a not-for-profit organization since 1931 and headquartered in Shelton, CT, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. The organization conducts 2,600+ audits for media brands in print, online/digital and live events. Additionally, under the iCompli brand, BPA documents compliance to defined standards including data protection, provides assurance of sustainability reporting, and verifies technology, service and privacy claims. BPA is supported by 2,700 advertiser and agency members.
Mercer Island, Washington, Us
FEXY is a new media company centered on multi-platform digital video. Fexy’s portfolio of companies spans digital consumer properties, video production services and proprietary SaaS solutions. Fexy’s owned and operated digital properties offer authentic, original programming for enduring categories such as food, fitness, parenting, DIY, personal finance, travel and American life. Fexy Studios creates and distributes expert-driven video content for a broad range of clients. Fexy Labs, powered by Luceo Social, leverages patent-pending technology to expose a social x-ray and monitor the velocity of any digital content across all social platforms.-Joined FEXY Media through the acquisition of PGOA Media.
Launched as a new entity in July 2013, PGOA Media is a digital media and custom content company whose brands offer the best of America’s food, health, and entertainment content within engaging online, social, blogging, video, tablet and mobile platforms. PGOA Media’s wide variety of authoritative, quality, original content speaks directly to its audience’s passion for good living, great food and inspirational, real-life stories. Consumers make PGOA Media’s brands a part of their daily lives, putting advertisers’ messages in their hands where they live, work and play, providing lasting brand value to advertisersIts brands, including AmericanProfile.com, Relish.com, and SpryLiving.com.PGOA Media is based in Franklin, TN, with advertising offices in New York and Chicago.Led the sales process of the company to FEXY Media; a private equity backed new media start-up company.
Us
Publishing Group of America a private equity owned (Bain Capital Ventures and Shamrock Capital) multi-media publisher of American Profile, Relish and Spry magazines with a combined circulation of nearly 35 million households the magazines reached nearly 1,700 local market newspapers across the country. Its 14-year-old flagship American Profile, with a circulation of 10 million, was the second largest magazine launch in U.S. history. Relish, with a circulation of 15 million, and Spry, reaching 9 million, were respectively the largest advertising-supported food and health and wellness magazines in the U.S. The company also produced the national Relish Cooking Show and Expo, published cookbooks and custom publications, and operated Hometown Content, a syndicated news service for print and Web. ––Oversaw the successful sale of American Profile, Relish and Spry Living magazines from private equity to Athlon Media Group ownership in July, 2013, maintaining the brand's digital trademarks to transition to a digital only media company, PGOA Media.
El Segundo, California, Us
Digital division consisting of 100+ web properties in the Automotive, Motorcycle, Action Sports, Marine and Home Tech verticals with 50 million plus monthly unique visitors and 120 million plus monthly page views
El Segundo, California, Us
Focused on driving revenue, customer acquisition, and synergies across platforms for Motor Trend, Automobile, Truck Trend and 9 Motorcycle titles and brand extensions. Also responsible for 24 Motor Trend auto shows and Licensing division. Overseeing $101 million revenue and team of 127.
El Segundo, California, Us
Responsible for 12 International Automotive (Super Street, Lowrider) and 9 Motorcycle titles and brand extensions with $73 million in revenue and team of 79.
Atlanta, Ga, Us
Managed 27 National Account Managers covering Automotive and Motorcycle OEM accounts, major endemic, and all non-endemic accounts representing 65 titles and brand extensions.
Atlanta, Ga, Us
Following Primedia acquisition of EMAP USA, continued and took on added responsibility for over 50 plus Automotive and Action Sports websites.
London, England, Gb
Developed business and investment plan and obtained approval from the board of directors to create a new business unit to launch 22 new Automotive sites including motortrend.com in a nine-month timeframe. Reported to U.K. based CEO
London, England, Gb
Responsible for 21 Automotive and Motorcycle titles and their brand extensions with $121 million in revenue and team of 134. Reported to CEO, EMAP U.S.A.
Managed 10 Automotive publications and 8 events based in Los Angeles, CA and Lakeland, FL. Grew revenue to $55 million by launching new titles/extensions/acquisitions
based out of New York City, grew sales territory from $700k to $2.3 million.
Worked on the Merrill Lynch corporate account and New York Times circulation accounts
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John Cobb works for VuePlanner.
John Cobb is listed as CEO and Co-Founder, VuePlanner® | Advertising Senior Executive | Contextual Targeting Leader | Data-Driven Targeting Innovator at VuePlanner.
AeroLeads has found 3 work email signals at @giantmedia.com for John Cobb at VuePlanner.
AeroLeads has found 8 phone signal(s) with area code 917, 203, 212, 615, 240, 646, 310 for John Cobb at VuePlanner.
John Cobb is based in Los Angeles Metropolitan Area, United States while working with VuePlanner.
John Cobb has worked for Vueplanner, Giant Media, Bpa Worldwide, Fexy Media, Inc., and Pgoa Media.
You can use AeroLeads to view verified contact signals for John Cobb at VuePlanner, including work email, phone, and LinkedIn data when available.
John Cobb studied at Ithaca College.
John Cobb is listed with skills including Digital Media, Digital Marketing, Advertising, Online Advertising, Digital Strategy, Magazines, Marketing Strategy, and Social Media Marketing.
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