A former avionic systems engineer, I was forced to reinvent myself when the end of a consulting contract coincided with a contraction of my industry and the onset of the Great Recession. When I investigated an opportunity to retrain as a B2B copywriter, I realized I’d found a new way to put my engineering experience to work.Engineers are key influencers in many technology purchases... and they’re a tough audience. They’re driven by facts and logic, not emotion. They trust only their peers on technical matters, and they view marketing claims with extreme skepticism. You must speak with them in a competent, peer-to-peer manner.With 20 years’ design and test experience myself, I understand the pains of this audience. I speak their language. I can quickly get my head around my clients’ technologies and write about them convincingly. Plus, I have more than ten years’ experience in writing marketing content for tech giants like Eaton, as well as smaller companies in electronics, software, aerospace, and other tech sectors. So, I’m adept at translating complex technologies into business benefits that are meaningful to decision makers.I provide compelling lead-generation and sales support content to:✔TECHNOLOGY MARKETERS – Besides speaking your prospects’ language, I’m an expert white paper writer and case study writer; I specialize in the content tech buyers find most influential. I can also supply campaign materials to help you promote your content and generate leads.✔SMALL TECHNOLOGY, SOFTWARE & ENGINEERING FIRMS – With experience in a wide variety of projects, I can provide just the content you need, when you need it.✔CONTENT MARKETERS – Need an expert B2B content writer for a special project or to fill in when you’re short-handed? I handle projects from start to finish: everything from planning, research and interviews to writing and revision, even project management.►If you need cost-effective B2B content development, email me at info@copyengineer.com.
Listed skills include Copywriting, B2B Copywriting, Direct Response Copywriting, Lead Generation, and 34 others.
