John Colucci Email & Phone Number

Bellevue, WA, US

• Contract role covering maternity leave for the Senior Social Media Lead, overseeing the Metro by T-Mobile brand and covering paid, organic and creator social content
• Managed creation of nearly 200+ awareness, conversion and consideration assets across paid, organic and creator funnels
• Collaborated on paid and organic social content for ANA award-winning “Nada Yada Island” campaign promoting Metro Flex product driving over 20M+ video views; role included partnering with agency BarkleyOKRP.
• Led social strategy for "Nada Yada Island" longform, a 5-episode original series earning 80M+ video views on TikTok, Instagram and YouTube
• Orchestrated social strategy for "Nada Yada Island" events which earned over 5M views, including a launch event in Times Square and regional events in Chicago and Virginia Beach
• Collaborated with Hispanic content creators and media partners including TelevisaUnivision, LigaMX, and LAFC, specifically around soccer activations for Festival De Campeones, Fiestón, and Hispanic Heritage Month

Los Angeles, CA, US

• Led content innovation across multiple platforms (including connected TV & FAST channels, YouTube and TikTok) to grow audience and revenue. Championed innovative storytelling methods including use of interactive.
• Restructured digital content operations which led to double-digit growth in page views, video view time, social engagement, and ad revenue.
• Revamped YouTube strategy allowing for a 174% increase in production; 23% increase in subscribers as well as commensurate increases in revenue and 30-second+ video views.
• Led digital strategy for Regional Edward R. Murrow award-winning podcast, "Three Weeks of Hell: The DC Snipers," which achieved 10k listens in 2 months.
• Collaborated with news leadership, creative services, sales, and engineering teams for content and operational success.

Cockeysville, Maryland, US

• Managed a team (of 5 direct-reports) that oversaw a data-driven social media strategy across 150+ news and sports properties, impacting the work of 1,000+ journalists and content creators.
• Closed 2021 with Sinclair leading competitors in Facebook engagement rate – achieving 0.108%; far ahead of competitors averaging 0.060%.
• Developed a curriculum system for personnel offering on-demand training programs such as navigating the complexities of the Facebook algorithm, effective YouTube strategies, and utilizing TikTok for news.
• Partnered with Sinclair’s promotions team and internal agency, Compulse, on strategies around branded content and paid social initiatives both for internal customers and external advertising clients.
• Led social media marketing initiatives across all properties for fundraising events established after several natural disasters in partnership with the Salvation Army.
• Worked with investor relations & external communications agencies to manage investor, policy and crisis communications messaging across corporate social media platforms.

New York, NY, US

• As a part of this leading consumer technology site's editorial leadership team, I fostered a strong culture of storytelling designed to grow audiences across multiple platforms including social, email, YouTube, and.
• Grew social referrals by 655% in 12 months while also optimizing how content is distributed. In a short 2 weeks of a major tech event, we were able to achieve 37% higher social referrals with 40% less content produced.
• Led social marketing efforts for Engadget Expand (an annual tech conference) and Engadget Live (a multi-city tech experience) focused on driving ticket acquisition and attendance, sponsor engagement and contesting, and.
• Orchestrated holiday campaign, "#EnGiveGet," including a sweepstakes and fundraising initiative for St. Jude Children’s Research Hospital. Led to ability to establish a tech-filled "game room" on-site at their facility.
• Contributed my own long-form and short-form articles covering the intersection of technology and culture, including an exclusive interview with Sesame Street’s furry icon, Cookie Monster - and stories about LGBTQ+ tech.

San Francisco, CA, US

Collaborated with cloud EHR (electronic health record) software start-up to overhaul their social and digital media strategy. The focus was redirected towards improving patient engagement.

Provided an emerging online travel booking platform with a detailed digital content strategy and social product development roadmap.

San Francisco, CA, US

Developed Kimpton’s first social media strategy for the corporate brand and for its hotel and restaurant locations. This included building a social CRM framework and development of a "listening desk" to maintain customer loyalty.

Burlingame, CA, US

• Created innovative social media content programs to grow ticket revenue for a fledgling airline. In one program, I secured "Boo, The World's Cutest Dog" as the airline's Pet Liaison - and related content led to nearly.
• Part of corporate communications team where I interfaced and contributed to sourcing external media during multiple marketing events and was activated during brand and operational crises as part of a 24/7 incident.
• Developed and managed production of content marketing platform "Flyer Feed" including cinema-quality video production promoting Virgin America's new routes and products.

Burlingame, CA, US

• Managed a number of projects and initiatives to help grow the areas of product development, marketing, and IT. This included several critical marketing and ancillary revenue related areas of the airline's conversion.
• Managed the development of onboard products, amendments to ancillary fees, white-label web solutions for vacation booking and creation of a online store selling branded products to customers.

SAN Francisco, California, US

• Served as a temporary in-house fundraising specialist where I motivated various corporate & individual teams to raise money for this walk benefitting HIV/AIDS charities in the San Francisco Bay Area

San Francisco, CA, US

• Owned merchandising, visual and pricing processes for all stores - the latter of which led to $3.6M in pricing errors being eliminated.
• Developed “Old Navy Labs,” which ran 36 different operational tests that led to new operational procedures across all stores.
• Authored various training programs and store communications to educate and inform our stores. This included the creation of "JennieVision," an internal communications video platform to disseminate critical information.
• Served as Gap Inc. AIDS Walk San Francisco Chairperson, working with the Gap Foundation to raise funds for local HIV/AIDS charities

San Francisco, CA, US

• Worked with store design closely to make sure new and remodeled stores had the right layout for products to grow on-premise sales.
• Worked with procurement and field to coordinate orders and delivery of all store fixtures.

San Francisco, CA, US

Bethpage, New York, US

• Worked with journalists in studio and on-scene in research for breaking news
• Helped coordinate segment production for daypart and weekend programming

London, GB

• Coordinated local events in New York area focused on increasing outreach and awareness as well as fundraising efforts
• Designed marketing media, website, and event media, eliminating need to outsource costly graphic design work

New York, NY, US

• Created and co-produced segment on teens and sexuality in partnership with exec and co-exec producers and camera crew and participated in live studio interview with anchor Russ Mitchell

Bethpage, New York, US

• Panelist on live daily teen talk show, focusing on current issues, education, and entertainment

US

• Coordinated media outreach efforts, including warm and cold calls to media contacts with the goal of promoting company initiatives

Bachelor Of Business Administration (B.B.A.), Business Administration And Management, General

Associate Of Arts - Aa, Communications