John K. Conn, Mba, Faci, Cae, Iom Email & Phone Number

Farmington Hills, MI

• Lead full-time staff of three with responsibilities for training, coaching and performance evaluation
• Staff liaison for board-level Chapter Activities Committee; write and distribute minutes and agendas; recommend and implement policy changes
• Responsible for Chapter Activities budget including planning, control, and reporting
• Plan and conduct bi-annual regional chapter roundtable meetings; increased chapter officer participation by making meetings more interactive; conduct annual international roundtable meetings
• Coordinated the complete revision and update of the chapter guide and web page to make materials more relevant and easier to use and access; replaced quarterly newsletter with monthly email communication targeted to.

Farmington Hills, MI

• Coordinate, manage, and direct the efforts of a profit center which certifies over 25,000 individuals annually in 17 different programs, offered in three languages. Manage activities of 58 domestic, 43 international.
• Lead full-time staff of four with responsibilities for training, coaching, and performance evaluation
• Implemented procedures and computer-based technologies to increase productivity 25% while decreasing processing downtime
• Identify, monitor, track, and report certification trends to the Managing Director of Certification and Certification Committee Chairmen; recommend and implement policy changes as well as new products and services
• Launched and conducted first certification program in India, Taiwan, China, Bolivia, Philippines, and Singapore; developing programs in Australia, South Africa, Indonesia, and Italy.
• Coordinate and conduct certification programs at World of Concrete; develop relationships with private sector and other associations to establish static testing locations

Dearborn, MI

• Develop, coordinate, and execute strategic communications for the global Human Resources deployment of the People Development Framework (PDF)
• Led global team of Human Resources professionals to provide guidance to Steering Committee and ensure international perspective represented in communications
• Received recognition of appreciation from Joe Laymon, Vice President Human Resources and Felicia Fields, Executive Director Human Resources North America for contribution to the project
• Wrote broadcast communications for senior leadership (including Bill Ford) to ensure consistency of messaging
• Developed “Tool Kit” containing templates and resource materials to assist Volvo, Land Rover, Jaguar, and Ford of Europe to customize and locally communicate PDF throughout Europe

Farmington Hills, MI

• Responsible for management and development of associate membership, affiliate/affinity-marketing programs and corporate business partners
• Worked directly with board and senior management to develop and launch ExtraTouchFlorists.com, generating more than $1.3 million within the first 12 months (2001-2002)
• Generated over $63,000 annually in non-dues revenue through business partners and associate members
• Initiated affinity program, generating 9% of Web sales volume within 6 months ($58,500 from September 2002 to February 2003)
• Reduced on-line advertising expenditures by 79% (from $350,000 to $73,500) while increasing sales by 50% (December 2001 to December 2002) through strategic partnerships with Yahoo! and Locateaflowershop.com
• Designed and coordinated 3,200 sq. ft. sales display/demonstration area to rollout Extra Touch at its first national convention

Southfield, MI

• Responsible for the support of local advertising co-operatives and the development of member advertising and marketing products and services
• Coordinated member support for the “Flowers, Alive with Possibilities” radio and TV campaign in Philadelphia, Houston, Detroit, Chicago and San Diego, resulting in a 25% increase in retail sales across target audience
• Implemented full-color template newsletter program, providing members with a professionally designed and written marketing tool while saving thousands in time and money
• Formed, coordinated and administered advertising co-operatives in Chicago, New York and Northern California, allowing members to leverage their collective strength to produce national quality and locally focused radio.
• Worked closely and directed PR agency in the development and execution of media events at annual FTD and Extra Touch conventions resulting in coverage by local broadcast affiliates

Southfield, MI

• Responsible for writing, developing and facilitating business education seminars, individual shop consulting and national certification programs
• Designed and facilitated over 15 full-day seminars in human resource management, customer service, sales, marketing, advertising, PR/publicity, direct-mail, financial management, accounting, productivity, leadership.
• Simplified and re-launched national certification program decreasing administrative overhead and achieving a profit margin of 20%. Also exceeded 1998 sales goal by 67% ($29,259)
• Co-wrote and presented PC training proposal to senior management, which resulted in the adoption of Microsoft Office Suite, staff training and the purchase of 70 desktop computers to replace mainframe system
• Researched, wrote and facilitated the re-introduction of the Advanced Master Florist Manager certification seminar series in Las Vegas and averaged a participant approval score of 3.86 on a 4.0 scale

Detroit, MI

• Responsible for all phases of retail branch management, operation, sales, and security
• Managed 12 staff members with responsibilities for training, coaching, and evaluation
• Developed new business by conducting group sales presentations to area real estate brokers/agents
• Originated, processed, and disbursed mortgage loans and was recognized as a sales leader in 1988 and 1989
• Led branch and staff to first place (out of 80 branches) in the 1989 direct deposit competition
• Ensured compliance with Federal regulations and continually achieved perfect internal audit scores

St. Clair Shores, MI

Mba, International Business

Activities and Societies: Treasurer, MBA Association

Bs, Marketing/Advertising And Public Relations

Activities and Societies: American Marketing Association

Education record

Education record

Education record

Education record

Education record