John Converse Townsend Email & Phone Number

New York, United States

• Create the content and experiences that showcase companies at their best – from NYC subway takeovers to spreading the love for Spotify Wrapped. I get the audiences you want to reach to "like," subscribe, and engage.Our.
• campaign strategy
• social strategy (organic and paid)
• content creation (photo and video)
• short-form copywriting
• long-form storytelling

• led strategic content and creative direction for clients—and oversee internal social communications
• drove client campaign ideation and execution, providing roadmap for rollout and feedback for visual assets
• activated on digital deliverables, from rebrand look and feel to messaging to copywriting for all channels
• counseled executives across industries in social best practices, from platform strategy to voice and tone
• leveraged social listening for industry insights (including SOV) and produced social analytics reports
• guided Mission North’s go-to-market strategy for integrated revenue-driving digital and content studios

Greater New York City Area

• led nimble cross-team “pod” responsible for developing social-first content for Mastercard North America
• executed in hybrid role, specializing in creative, copywriting, and social strategy for brand communications
• served as on-site art director for both photo and video shoots and cover live events for “storymaking”
• guided social strategy for Mastercard tentpole campaigns, including Pride Month and MLB Postseason
• launched “Priceless Experiences at Home” content series, attracting more than 1 million views per stream
• developed creative for Mastercard’s PRICELESS Restaurant, winning OpenTable Diners’ Choice Award

Truth About It.net

• cover NBA games, the NBA Draft, and related events with credentials as a special correspondent to ESPN
• manage a team of contributing writers, plus international correspondents in the Czech Republic and Poland
• direct coverage strategy, edit copy, write headlines, and ensure stories are compelling and data-informed
• participate in forecasts like NBArank, alongside panelists from ESPN, The Undefeated, and FiveThirtyEight

• design and direct how Fast Company stories appear on digital platforms, and how we interact with followers
• write stories for FastCompany.com and the magazine, and regularly featured as an on-camera personality
• oversee direct video upload process, social tracking reports, as well as promotion for all content on YouTube
• test ways to take advantage of online trends and conversations, including developing new video series
• provide creative social media support for events, campaigns, awards, and the rollout of features online
• increased weekly Instagram followers by 51.7%, likes per post by 11.8% and comments by 17.2% in 2018

Washington D.C. Metro Area

• full-time journalist, editor and social media specialist with Ashoka Changemakers.
• plan, produce and edit content for media campaigns and competitions in partnership with corporate and other partners, including Unilever and the New York City Mayor's Office.
• participate in weekly media managers meetings and help to maintain an editorial/media calendar.
• social media editor for an audience of more than 800,000 followers and fans.
• work with clients and partners to plan and produce competition-related collateral.
• host of Ashoka's #SocEntChat, a Twitter-based chat on a range of social business topics.

Rosslyn, VA

• sourced, edited and produced quality content, including series on specific topics like higher education, from a distributed team to deliver on the Ashoka arrangement with Forbes.com
• published posts to the blog daily (produced or wrote six of the 10 most-read stories on the site)
• optimized content and developed communication strategy for best reach, engagement and growth of Ashoka's online community
• wrote and edited copy for audio and video content as needed
• managed Ashoka U.S. online channels, including Twitter, Facebook and supported the team with guidance on social media efforts
• provided integration and smart synergies with other teams at Ashoka, including Global, Empathy, Changemakers, and others