John Converse Townsend Email & Phone Number

New York, United States

Create the content and experiences that showcase companies at their best – from NYC subway takeovers to spreading the love for Spotify Wrapped. I get the audiences you want to reach to "like," subscribe, and engage.Our team's journalistic approach, data expertise, and creative intelligence pushes B2B and B2C brands to tell stories that break through the noise.What I do: brand strategy • campaign strategy • social strategy (organic and paid) • content creation (photo and video) • short-form copywriting • long-form storytelling • social and web performance analysis • script writing and video production • executive thought leadership • case studies and white papers • out-of-home activations

• led strategic content and creative direction for clients—and oversee internal social communications• drove client campaign ideation and execution, providing roadmap for rollout and feedback for visual assets• activated on digital deliverables, from rebrand look and feel to messaging to copywriting for all channels• counseled executives across industries in social best practices, from platform strategy to voice and tone• leveraged social listening for industry insights (including SOV) and produced social analytics reports• guided Mission North’s go-to-market strategy for integrated revenue-driving digital and content studios• designed pricing schedules for new and prospective clients and structure cross-channel social workflows

Greater New York City Area

• led nimble cross-team “pod” responsible for developing social-first content for Mastercard North America• executed in hybrid role, specializing in creative, copywriting, and social strategy for brand communications• served as on-site art director for both photo and video shoots and cover live events for “storymaking”• guided social strategy for Mastercard tentpole campaigns, including Pride Month and MLB Postseason• launched “Priceless Experiences at Home” content series, attracting more than 1 million views per stream• developed creative for Mastercard’s PRICELESS Restaurant, winning OpenTable Diners’ Choice Award• edited video and other creative visual assets for branded content, digital, OOH, experiential, and social

Truth About It.Net

• cover NBA games, the NBA Draft, and related events with credentials as a special correspondent to ESPN• manage a team of contributing writers, plus international correspondents in the Czech Republic and Poland• direct coverage strategy, edit copy, write headlines, and ensure stories are compelling and data-informed• participate in forecasts like NBArank, alongside panelists from ESPN, The Undefeated, and FiveThirtyEight

• design and direct how Fast Company stories appear on digital platforms, and how we interact with followers• write stories for FastCompany.com and the magazine, and regularly featured as an on-camera personality• oversee direct video upload process, social tracking reports, as well as promotion for all content on YouTube• test ways to take advantage of online trends and conversations, including developing new video series• provide creative social media support for events, campaigns, awards, and the rollout of features online• increased weekly Instagram followers by 51.7%, likes per post by 11.8% and comments by 17.2% in 2018• boosted clicks/tweet by 13.7%, RT/tweet by 19.3% and faves/tweet by 13.2%, compared to yearly averages • on Facebook, increased clicks per post by 17.2% and likes post likes by 13% compared to yearly averages

Washington D.C. Metro Area

• full-time journalist, editor and social media specialist with Ashoka Changemakers.• plan, produce and edit content for media campaigns and competitions in partnership with corporate and other partners, including Unilever and the New York City Mayor's Office.• participate in weekly media managers meetings and help to maintain an editorial/media calendar.• social media editor for an audience of more than 800,000 followers and fans.• work with clients and partners to plan and produce competition-related collateral.• host of Ashoka's #SocEntChat, a Twitter-based chat on a range of social business topics.• contributor to Ashoka's Forbes.com vertical, “Change in the Making.”

Rosslyn, Va

• sourced, edited and produced quality content, including series on specific topics like higher education, from a distributed team to deliver on the Ashoka arrangement with Forbes.com• published posts to the blog daily (produced or wrote six of the 10 most-read stories on the site)• optimized content and developed communication strategy for best reach, engagement and growth of Ashoka's online community• wrote and edited copy for audio and video content as needed• managed Ashoka U.S. online channels, including Twitter, Facebook and supported the team with guidance on social media efforts• provided integration and smart synergies with other teams at Ashoka, including Global, Empathy, Changemakers, and others