Adviser to CEO of AI/ML platform for audience engagement delivering tailored email experiences to consumers via machine learning.

Founding PMM and key part of GTM team that grew Heap from: $30M to $75M ARR, 105% NRR, $110 Series D, and exit to ContentSquare.• Implemented new GTM strategy with revamped personas, segmentation, and messaging to drive growth in untapped enterprise segment • Led the cross-functional update of Heap’s monetization strategy and launched a PLG model to target high velocity prospects adding $1.3Million in ARR over last three quarters of FY2023• Established the competitive intelligence team, and implemented new competitive sales plays that achieved 70% win rates against top three competitors for six straight quarters

Recruited to spearhead the enterprise GTM strategy for the new CLM product within DocuSign's Agreement Cloud platform growth initiative. • Researched market needs to define messaging, positioning, content, sales enablement, and lead gen programs  • Created, led, and managed key product marketing initiatives to showcase the value of our contract management products to target markets  • Co-developed integrated marketing programs aligned to the customer buying and adoption lifecycles  • Evangelized the CLM product with customers, partners, analysts, and media  • Partnered with sales to deliver effective global field enablement

Tasked with developing the strategy to launch Oracle’s Customer Data Platform for the B2B segment. • Focused on building the B2B use cases to power AI-powered predictive intelligence, to enable contextually rich personalized engagement by connecting customer intelligence across the entire customer journey

• Support business development and sales for Oracle Marketing Cloud solutions through participation in and managing projects around solution design, customization, demonstration and presentations• Deliver technical and functional excellence within the Oracle Marketing Cloud Sales team in terms of product solutions, demonstrations, product knowledge, value propositions and product customizationNominated for 2018 Eagle Leadership cohort to develop future leaders at Oracle.

B2B demand generation consulting firm specializing in custom design and implementation of marketing automation, CRM, and lead generation technology solutions for B2B and technology companies. • I designed and built custom revenue generation solutions with Salesforce applications to meet the needs of high growth B2B startups and technology companies. • Aligned demand generation strategy to their tech stack to optimize lead nurturing, scoring, and profiling of their market automation investments.

Built the marketing strategy for SaaS startup that delivers marketing analytics to brands to quantify the ROI of their sports sponsorship investments.• Responsible for the development, execution, and reporting of a comprehensive integrated marketing campaign to build brand awareness and map buyer's journey to drive conversion of SaaS software.• Built sales pipeline, qualified leads, forecasted pipeline revenue, and segmented customer base for integrated marketing campaigns.• Leveraged statistical techniques to test, measure, and optimize lead generation campaigns to determine ROI of media spend. • Lead tactical campaigns that generated qualified leads for sales team to fuel customer growth. The user base increased from 30 users to 280 in six months.• Built new and existing account lists within PipeDrive CRM for outbound cold calling and emails. • Developed pre-sales cycle and lead product demonstrations and acted as technical expert at each stage of the sales cycle.

Before stepping into a B2B tech operator role, I honed my skills in company valuation, business models, and capital markets. With a deep grasp of customer economics, I am able to craft SaaS GTM strategies that prioritize high growth while maintaining robust financials. This expertise allows me to excel at translating marketing investments to CFOs, Rev Ops, and Board members.