I oversee the marketing effort for one of the world's most popular and fastest-growing live shopping tech companies. As an ambitious scale-up, I drive the marketing strategy and help create the perfect conditions for growth. This involves things like generating demand, building out the marketing function, putting together a world-class team, defining our brand strategy, and identifying powerful ways for us to accelerate our growth. Areas of responsibility: Marketing Strategy · Growth Marketing · GTM · B2B Marketing · Branding & Identity · Corporate Branding · Corporate Identity · User Experience · Digital Marketing · Digital Strategy · Creative Strategy · Concept Development and Design · Integrated Marketing · Advertising · Public Relations · Investor Relations · Events

I'm a freelancing branding, design and communication handyman who enjoys helping organizations fix those marketing problems that they either don't know how to fix, don't have the time to fix or can't afford to pay an expensive agency to fix.What I'm particularly good at:✅ Marketing, brand and content strategy✅ Commercial acting ✅ Voice acting✅ Public speaking ✅ Hosting events I have more than 20 years of experience helping clients build memorable brands, design gorgeous websites, create engaging communications - plus a whole lot more. I'm particularly good at helping organizations align good design with compelling communication and consistent branding to spur growth, crush goals and craft powerful brands.See my work at www.jocomo.me

As the CMO for an industry leader within extended realities for business, I lead the marketing team and drive the marketing strategy to help create the perfect conditions for growth. This involves building out our marketing function, defining our brand strategy, orchestrating our marketing ecosystem and powering it with impactful inbound marketing.Areas of responsiblity: Marketing Strategy · Digital Marketing · Growth Marketing · B2B Marketing · Branding & Identity · Corporate Branding · Corporate Identity · User Experience · Digital Strategy · Creative Strategy · Concept Development and Design · Integrated Marketing · Advertising · Public Relations · Investor Relations · Events

As a Global Marketing Manager for Airbnb for Work, my main areas of responsibility included:1) Defining, driving and executing the global demand roadmap.- Working with senior regional leads to define and meet regional goals. - Reporting on regional specific KPI’s and delivering key insights. - Building-out regional specific segmentation, positioning and messaging strategies. 2) Building and leading the product marketing campaigns. - Working with sales leadership to define and create content necessary to support new product features, update existing collateral and new enablement materials across all regions.- Driving the campaign strategy for new product releases, incl. training sales team.- Developing ongoing feedback loops between customers, sales and marketing to help inform the enablement roadmap. 3) Creating and executing the global content marketing roadmap. - Defining and orchestrating the content roadmap from idea to delivery across all channels.- Working with cross-functional leadership to identify content needs based on strategic priorities and data-driven insights.- Partnering with Regional Market Leads and Sales Leadership to identify and create new content paths.

When Gaest.com was acquired by Airbnb, I led the global branding and go-to-market strategy for the Airbnb Event Spaces product as well as helped develop our 5-year innovation strategy. My day-to-day tasks and responsibilities including:- Go-to-market planning- Demand generation playbook- Host community management- Content strategy- Market research

Gaest.com, which was acquired by Airbnb in 2019 and now sunset, made it incredibly easy for today’s professionals to quickly find, book and rent out venues for meetings, workshops and conferences. With over 3,000 unique venues in 17 countries, we quickly became the largest platform in northern Europe and on our way to becoming the largest in all of Europe.As the CMO, I led a team of 4 who worked tirelessly to pave the way for Gaest.com to become the #1 global choice for discovering, listing and booking spaces. With dazzling marketing and gorgeous design, we helped put Gaest.com on the world map and ultimately in the Airbnb family. Not too shabby....My daily to-do list typically involved some variety of:- team management- strategic planning and development- branding- content development - events- pitches- public relationsSee more at Gaest.com.

I co-founded and led what is arguably the most successful alumni relations program in Denmark. My work involved establishing, cultivating, and maintaining lifelong relationships between AU and its former students (alumni) as well as advising and educating internal stakeholders on the value of external stakeholder engagement. My many "hats" included:Alumni development and engagement //Building and maintaining an active community of over 27K alumni via online and offline engagement. Identifying membership growth opportunities and developing product and service portfolio with meaningful, value adding activities. Marketing communications and brand development //Spearheading, crafting and executing inspiring multimedia campaigns that ignite awareness and interest in our activities + developing, integrating and managing our social media plan. Establishing and evangelizing a brand platform in an effort to guide every touch point with all stakeholders. Customer Relationship Management and Customer Experience Development // Overseeing the development and implementation of backend/front-end CRM solutions as well as ensuring alignment with engagement, marketing and communication strategies. Defining and designing the customer journey before, during and after studies, including generating cross-organization support by educating internal/external stakeholders on the virtues of stakeholder engagement.

As a teacher's assistant, my overall task was to ensure that my students fully understood the theories and principles taught in the lectures. By solving business cases and drawing upon my personal experience from the business community, I helped students link theory to a pragmatic setting and thereby enhance their learning experience.Areas included:Motivation, Leadership, Org. Culture, Org. Growth, Org. Change, etc.

Co-host of very first TEDx Aarhus, under the theme: "To the Moon and Back". Responsibilities:- Helping prep the speakers.- Keeping the dots connected throughout the day.- Introducing and interviewing speakers. - Keeping the audience engaged, informed and excited. - Making the first TEDx Aarhus event the best-ever.

Project leader for the internationalization of 130 employees and 3,500 members. The position includes strategical as well as communicative tasks involving branding SL as an international friendly student organization.

My primary responsibilties included overseeing the value adding process of moving textiles from container to retail. This included managing the retail preparation process, assisting with quality assurance, creating standard operating procedures and training of new personnel.

Meteorology and Oceanography specialist which included assisting naval pilots and military personnel with weather reports, forecasts and oceanography services. Administration officer for an organization of 10 personnel which included overseeing the day-to-day management of the detachment. Awarded a Naval Achievement Medal for this position. Public Relations officer in which I established a mentor program together with local elementary schools. Nominated for Citizenship award for this position. Awarded Sailor of the Year honors in 1999.